If you try to copy someone else’s crowdfunding strategy without understanding all of the work that happened in the background and during the pre-launch phase, you’re setting yourself up for failure.
Take the time to study as many campaigns as you can, support campaigns in your subject area/genre so you see what types of email messaging authors are sending, and ask other creators about their experiences.
Types of questions to ask other crowdfunding authors
—What surprised you the most about crowdfunding your book?
—What was the biggest source of backers?
—What one piece of advice would you give someone thinking about crowdfunding their book?
Understand that a lot of different strategies can be successful but 70% of authors still fail at crowdfunding their books so you’re going to need to change strategies as soon as you see it’s not getting traction.