It would be nice if we could just model our campaign after someone else’s successful campaign and see the same results but alas, that isn’t how it works.
Be sure to watch the video below for my reasons why you can’t just copy what someone else is doing.
If you try to copy someone else’s crowdfunding strategy without understanding all of the work that happened in the background and during the pre-launch phase, you’re setting yourself up for failure.
Take the time to study as many campaigns as you can, support campaigns in your subject area/genre so you see what types of email messaging authors are sending, and ask other creators about their experiences.
Types of questions to ask other crowdfunding authors
—What surprised you the most about crowdfunding your book?
—What was the biggest source of backers?
—What one piece of advice would you give someone thinking about crowdfunding their book?
Understand that a lot of different strategies can be successful but 70% of authors still fail at crowdfunding their books so you’re going to need to change strategies as soon as you see it’s not getting traction.
Articles that might help you
Remember, you can’t copy these campaigns but you can learn from what they did.
What Actually Motivates Someone to Support a Crowdfunding Campaign
Rad Girls Start a Revolution—learn how Sharita Manickam launched Rad Girl Revolution on Kickstarter
The Adventures of Lily Huckleberry raises over $40k on Kickstarter —The ladies at Little Street had a large established audience before launching.
Children’s Book Authors Use Kickstarter to Launch their Businesses
Enroll in my free mini-course to find out if crowdfunding your book is right for you.
