Finding the perfect time to launch your book’s crowdfunding campaign is always a tricky balance.
Do you launch when there is less competition on the platform or when there are a ton of campaigns running at the same time?
January is generally slow because people are still recovering from December holiday (over)spending.
However, if you are launching a planner, daily motivator, or other type of inspirational goal-setting book, January is GOLD for you. Launch in January!
February is a super busy time for books launching on Kickstarter and IndieGoGo because people have recovered from the holidays and they all avoided launching in January. If you want to buddy up and cross-promote with other authors, February might be a good time.
March is always good but you have family holidays in there like Easter that can really sap your momentum.
PRO TIP: don’t launch near a public holiday and definitely don’t end on one.
April is a fine month—nothing super crazy happening then.
May is also fine for launching.
June might be tough if you are targeting teachers or parents of small children as usually school is letting out.
July might also be dicey if you are targeting parents but during the summer, there is less to do and people might be scrolling Facebook in a bored summer stupor ready to find your book (who knows?!).
August is fine even if people are away on vacation.
September is back to school and people are back online in full force. If you can deliver the book in time for the holidays, this is a great month for launching.
October is also a fine month for launching but be sure to end your campaign before US Thanksgiving, if your audience is based in the US.
November starts to get a bit tricky as people tune out during Thanksgiving and start getting into the holiday crazy.
December best to avoid but I’ve seen lots of successful campaigns. If you have a motivational calendar, journal, or other New Year’s Resolution-type book, this is also a good month for launching because people will want the book in January.
You can launch your campaign during any month and find success. You can also launch during a statistically “good” month and still fail.
The success of your campaign will not be due to the month in which you launch but in how well you prepare your audience for your campaign.
If you don’t communicate with your audience or if they don’t see your messages, DON’T LAUNCH. Your audience isn’t on board.
If you are getting good feedback and people are replying to your emails, blaze on you beautiful diamond.
Like anything, proper planning prevents poor performance.
Before You Launch
Ask yourself these questions to gauge if you’re ready to launch:
- Is my audience ready?
- Have I given potential backers explicit instructions on what to do during launch day?
- Do I have my emails lined up?
- Did I get adequate feedback on my campaign page, video, and rewards?
- Am I ready to work my tail off for the next 30 days to make this a reality?