Maartje knew how many books it would take for her book to compete with the current bestsellers in her genre.
In order to maximize the number of pre-orders of her book at full retail price, Maartje had to get creative and offer incentives that would appeal to her ideal reader—businesses, entrepreneurs, and conference leaders looking for keynote speakers.
Because Maartje was focused on getting a large quantity of pre-orders prior to her book’s release, her pre-order campaign looked something like this:
—Pre-order 10 books and get the ebook one week before it’s official release (savings of 30.50)
—Pre-order 25 books and get access to her 10-week online training program on building communities (savings of 888.25)
—Pre-order 50 books and get 1:1 VIP strategy coaching from Maartje herself at an incredible discount (savings of 1920)
—Pre-order 100 books and get a remarkable 75% discount on her keynote speaker fees (savings of 3490)
You can see that with each reward level, the savings get greater and greater and appeal directly to her ideal reader.