What are three pros and three cons you’ve experienced launching your book traditionally compared to your previous Kickstarter campaign?
Traditional book launch on Amazon
Pro #1 – I don’t have to fulfill orders (I’m printing with KDP so orders are all handled by Amazon).
Pro #2 – I didn’t have to create a promo video.
Pro #3 – Instant availability – readers don’t have to wait for the campaign to be over or for a print run of books.
Con #1 – There is no urgency. It’s one of those things that I think people will just check it out at some point on Amazon, but there’s no incentive for them to do so during launch week.
Con #2 – Just hitting the publish button (well a bit more than that) is kinda like getting a high-five as opposed to throwing a party!
The excitement with an Amazon launch just wasn’t as grand as having launched a Kickstarter for Love Lottery.
Both books were equal in terms of the love and the intention of bringing both books to life but the feel of the launches was very different.
Con #3 – You can’t do a Kickstarter once you publish… or could I still possibly run a Kickstarter for The Giving World hardcover edition?
(Lisa’s answer: Yes, you can run a Kickstarter campaign for a hardcover edition or limited-edition print run.)
Con #4 – You wonder what your Kickstarter launch would have raised…
Ha… one more …
Con #5 – You have no idea who bought your book on Amazon so you are unable to follow up with your customers when you launch books in the future.