5 Things Crowdfunding Authors Wished You Knew

Crowdfunding a book is not an easy task. It requires a lot of research, planning, and preparation.

Then, you deal with people’s misconceptions and misunderstandings about your goals (most people think you’re begging).

Worse yet, your well-meaning friends and family reassure you that they’ll “buy it when it’s available on Amazon,” even though you both know they won’t.

So, before you start your crowdfunding journey, here are 5 things crowdfunding authors want you to know:

#1 It’s difficult to educate people on your reasons for crowdfunding your book

Elisavet Arkolaki at Maltamum.com was shocked at how difficult it was to educate her readers on the time-sensitive nature of crowdfunding.

When the clock is ticking and the stakes are high, you have to educate your audience well in advance of your campaign launch so that everyone is on board.

Additional resources: Book Pre-launch Audience Education: Why it’s so important

Elisavet’s behind-the-scenes look at her Kickstarter campaign

#2 It’s hard to be heard on social media these days

Lindsay Achtman was surprised to discover that even posting 2x/day on her social media pages wasn’t enough to move the needle in pledges to her Kickstarter campaign.

“I need to be posting in multiple groups, at least 10 per day, to get the engagement I wanted. I had a lot of luck posting in garage sale sites (on Facebook)!”

Additional resource: The Secret to Marketing Your Book Without Annoying People

#3 Most people are confused about Kickstarter vs. GoFundMe

Rebecca Hamer says that most of her friends and family confused her Kickstarter campaign as a charity fundraiser.

“Most people had no idea how crowdfunding and Kickstarter worked. They thought it was a charity thing… I had to educate my audience on Kickstarter…”

It’s important to make clear in your audience education efforts what crowdfunding is and how it works.

Rebecca Yee Peters also struggled with the pre-order vs. donate concept during her fixed funding IndieGoGo campaign.

“Most people kept saying in posts “Donate to Rebecca’s movie.’ Even after I kept telling them it’s not a donation. People also don’t seem to realize what “all or nothing’ means. Even at 10% funded, everyone is like “you’re doing well!” I say every time “No, I don’t get to keep that money.”

Tip: Be sure to create multiple visuals explaining your goals, the process, and how they can support you. Feel free to borrow the text from the images below.

Giving thanks to the authors is always appreciated if you use these resources—share our books on social media, buy our books, or recommend them to a friend. 

#4 You can’t always rely on friends and family to support your campaign

Some authors have very generous friends and family patrons who go above and beyond (AND WE LOVE AND APPRECIATE YOU), however, some authors do not.

For those who don’t have friends and family who are interested in our books, we must rely on connecting with strangers to pre-order our books.

Connecting with strangers requires more touch points (getting the same message in front of the same people before your deadline), more time, and convincing copy.

Jennifer Senne discovered how difficult it can be to make these genuine connections during her IndieGoGo campaign and warns other authors not to rely solely on friends and family. 

Not only is it difficult to convince strangers to pre-order your book, they often cancel their pledges at the last minute, which is extra gutting when you’re running an all-or-nothing campaign.

Additional resources:  What Actually Motivates Someone to Support a Crowdfunding Campaign

Why You Can’t Copy Someone Else’s Campaign Strategy

#5 External press doesn’t usually convert into new backers

Getting external validation (bloggers, news articles, radio features, etc.,) is GREAT social proof that your book is well-received by people outside of your friends and family network but frustratingly, doesn’t always translate into new backers.

Elisavet Arkolaki explains,

“My press coverage was great but it did not lead to sales as I expected it would (0 conversion rate). I proceeded to use the press features as proof that I was doing something noteworthy.”

Sheri Wall had a disappointing outcome with the social media influencers for her IndieGoGo campaign and said, 

“I had three influencers with large email lists who said they’d share my campaign with their followers. Not one of them actually included the campaign in an email.”

Tip: Use customized links via bit.ly or Kickstarter/IndieGoGo itself to track backers coming from various sources and evaluate your return on investment. 

Want to work together 1:1?

Find out if I can help you reach your crowdfunding goals and schedule your free 20-min consultation here.

 

Top 10 List of Books on Crowdfunding Platforms—June 28, 2019

In an effort to connect more book lovers with authors on crowdfunding platforms, here is my list of Top 10 campaigns for this week (in no particular order).

The list is sorted by intended audience age so you can more easily find books you are interested in.

Be sure to visit them TODAY as these campaigns are time-sensitive and your timely support is critical to launch these books.

Click on the images below to find out more about each project.

#supportindieauthors #crowdfundyourbook #readmorebooks

FOR KIDDOS

#1 The Ingredients for a Witch

#2 The A-Z of Uncommon and Endangered Animals

#3 Drip, Drop, and Drizzle

#4 Princess Pirates

#5 M is for Malware

FOR ADULTS

#6 People of Pride

#7 New York Drawings

#8 Hollow D.E.E.P

#9 Threads: Haunted

#10 Shots Fired

There are so many awesome, innovative, and exciting books available only on Kickstarter and IndieGoGo that will help improve the diversity we see in literature.

Supporting authors on Kickstarter and IndieGoGo helps these books come to life in ways they can’t via traditional publishing.

Every week, I’ll post my Top 10 List of interesting and unique books that are on Kickstarter and IndieGoGo. The list is curated and covers a variety of genres.

You cannot buy your way onto this list—these are books that I’ve found organically while searching the platforms.

3 Last-Minute Tasks Before Launching Your Kickstarter Campaign

3 last minute tasks before launching kickstarter

You’ve already gathered hundreds of emails of people interested in your book, educated them on what to do on launch day, and had expert eyes review your campaign page, reward tiers, and video. What’s left?

Here are 3 last-minute housekeeping things you should do before going LIVE on Kickstarter or IndieGoGo to help your campaign run smoothly and efficiently.

#1 Digital housekeeping

Clean your computer and your inbox! Delete old files or save them somewhere OFF of your hard drive so you don’t accidentally send someone the wrong file.

Organize all of your folders so you can quickly and easily locate your promotional graphics, videos, and materials for posting to social media or responding to a media request.

If you don’t have a clear file naming system, now is the time to develop one for your campaign.

Time is of the essence in a time-limited campaign and you don’t have spare moments to be sorting through a million emails to locate that file you sent someone.

You REALLY don’t want your computer to say that your hard drive is full and you’re out of memory during the middle of your crowdfunding campaign so be sure you have tons of extra space and Ram to operate at full capacity.

Clean out your inbox

If you’re email is hosted by your .com domain, you might need to clean out that inbox that you never check if you use a forwarding mail service and manage your inbox with Gmail (as I do).

You’re going to be emailing people directly A LOT and you don’t want their replies to get bounced back with a “Recipient’s inbox is full” error message.

In summary: Get your digital house in order.

#2 Physical housekeeping

Get all of your cleaning and doctor’s appointments done and out of the way before you launch so that you aren’t distracted during your campaign.

Stock up on grocery staples like toilet paper, paper towels, and non-perishable goods so that your trips to the store are relatively straightforward each week.

You’re not going to want to spend extra mental energy meal planning, so get that done before you launch to free up that extra space.

(NOBODY TALKS ABOUT THESE THINGS BUT IT REALLY HELPS.)

Life stuff will come up anyway—unexpected illnesses, WiFi outages, and life interruptions that are beyond your control.

Unless you’re looking for a break, don’t schedule extra things to your day if you can help it. You’re going to want to focus on your campaign as much as possible during this 30-day period.

In summary: Control the things that are within your control.

#3 Schedule ALL of your social media posts

If you’re sick, your WiFi is down, or Facebook locks you out because you’ve been messaging too many people too quickly, you’re going to want your social media posts already scheduled in the hopper.

This doesn’t mean that you “set it and forget it” as you should also be posting spontaneously, but you should have at least one post on Facebook scheduled every day of your campaign.

Write your blogs beforehand, create all of your graphics, and plan out your communications campaign in great detail.

In summary: Proper planning prevents poor performance.

Have more questions about crowdfunding your book?

Click here to book a free 20-min chat with me to see if you need a customized strategy.

Top 10 List of Books on Crowdfunding Platforms—June 14, 2019

In an effort to connect more book lovers with authors on crowdfunding platforms, here is my list of Top 10 campaigns for this week (in no particular order).

The list is sorted by intended audience age so you can more easily find books you are interested in.

Be sure to visit them TODAY as these campaigns are time-sensitive and your timely support is critical to launch these books.

Click on the images below to find out more about each project.

#supportindieauthors #crowdfundyourbook #readmorebooks

FOR KIDDOS

#1 From Neigh to Zebra

#2 Monster Mail

#3 Heroic Girls in Movies

#4 Why Aren't Dinosaurs Fuzzy?

#5 My Shining Star

FOR ADULTS

#6 Poetry of the Holocaust

#7 A Spaceship in Bronzeville

#8 A Cat's Guide to Money

#9 60 Lovers to Make and Do

#10 Eridani's Crown

There are so many awesome, innovative, and exciting books available only on Kickstarter and IndieGoGo that will help improve the diversity we see in literature.

Supporting authors on Kickstarter and IndieGoGo helps these books come to life in ways they can’t via traditional publishing.

Every week, I’ll post my Top 10 List of interesting and unique books that are on Kickstarter and IndieGoGo. The list is curated and covers a variety of genres.

You cannot buy your way onto this list—these are books that I’ve found organically while searching the platforms.

Top 10 List of Books on Crowdfunding Platforms—May 31, 2019

There are thousands of projects on Kickstarter and IndieGoGo and some are really innovative and creative books.

In an effort to connect more book lovers with authors on crowdfunding platforms, here is my list of Top 10 campaigns for this week (in no particular order).

I’m trying something new and am sorting the list by intended audience age so you can more easily find books you are interested in.

Be sure to visit them TODAY as these campaigns are time-sensitive and the opportunity might be gone if you wait too long.

Click on the images below to find out more about these fun books.

#supportindieauthors #crowdfundyourbook #readmorebooks

FOR KIDDOS

#1 Princess Lily and the Tricky Superpower

#2 How to Fly to the Moon in a Cardboard Box

Help Kardboard Kids bring imagination back to kids and nostalgia to their parents.

#3 ABC of Gender Identity

#4 Lily Huckleberry in Japan

FOR ADULTS

#5 Vagina Matters:

Join us in creating the first ever illustrated book on sexual health for girls in Bulgaria.

#6 Little Book of Fairy Tales

Publishing a fairy tale anthology book packed full of stories either from or about diverse groups.

#7 Pocket Guide to Celebrity Farts

#8 An Invite to Eternity

#9 The Last Kiss Goodbye

#10 Looking for Marla

There are so many awesome, innovative, and exciting books available only on Kickstarter and IndieGoGo that not only deserve extra eyes but will help improve the diversity we see in literature.

Supporting authors on Kickstarter and IndieGoGo helps these books come to life in ways they can’t via traditional publishing.

Every week, I’ll post my Top 10 List of interesting and unique books that are on Kickstarter and IndieGoGo. The list is curated and covers a variety of genres.

You cannot buy your way onto this list—these are books that I’ve found organically while searching the platforms.

Top 10 List of Books on Crowdfunding Platforms—May 24, 2019

top 10 books on kickstarter and indiegogo

There are thousands of projects on Kickstarter and IndieGoGo and some are really innovative and creative books.

In an effort to connect more book lovers with authors on crowdfunding platforms, here is my list of Top 10 campaigns for this week (in no particular order).

I’m trying something new and am sorting the list by intended audience age so you can more easily find books you are interested in.

Be sure to visit them TODAY as these campaigns are time-sensitive and the opportunity might be gone if you wait too long.

Click on the images below to find out more about these fun books.

#supportindieauthors #crowdfundyourbook #readmorebooks

FOR KIDDOS

#1 The Shapes that Tried to Escape

#2 Season's Race

Can anything be more important than getting in first place? Buckle up and be prepared for lots of adventure, fun, and some tough choices. Who are you going to root for: Summer, Autumn, Spring or Winter?

#3 Venus Underwater

FOR ADULTS

#4 My Kingdom for a Panel: A Shakespearean Anthology

#5 SMV: the magazine that's REAL

#6 Project-Based Learning

#7 Predators in Petticoats

#8 Fairytales for Grown-ups

#9 Recaptcha Magazine

#10 Dear Lois Issue #2

There are so many awesome, innovative, and exciting books available only on Kickstarter and IndieGoGo that not only deserve extra eyes but will help improve the diversity we see in literature.

Supporting authors on Kickstarter and IndieGoGo helps these books come to life in ways they can’t via traditional publishing.

Every week, I’ll post my Top 10 List of interesting and unique books that are on Kickstarter and IndieGoGo. The list is curated and covers a variety of genres.

You cannot buy your way onto this list—these are books that I’ve found organically while searching the platforms.

Why You Can’t Copy Someone Else’s Crowdfunding Strategy

It would be nice if we could just model our campaign after someone else’s successful campaign and see the same results but alas, that isn’t how it works.

Be sure to watch the video below for my reasons why you can’t just copy what someone else is doing.

If you try to copy someone else’s crowdfunding strategy without understanding all of the work that happened in the background and during the pre-launch phase, you’re setting yourself up for failure.

Take the time to study as many campaigns as you can, support campaigns in your subject area/genre so you see what types of email messaging authors are sending, and ask other creators about their experiences.

Types of questions to ask other crowdfunding authors

—What surprised you the most about crowdfunding your book?
—What was the biggest source of backers?

—What one piece of advice would you give someone thinking about crowdfunding their book?

Understand that a lot of different strategies can be successful but 70% of authors still fail at crowdfunding their books so you’re going to need to change strategies as soon as you see it’s not getting traction.

Enroll in my free mini-course to find out if crowdfunding your book is right for you.

10 Reasons Not to Crowdfund Your Book

I’m a crowdfunding consultant for authors so why one earth would I discourage someone from crowdfunding their book?

Well, crowdfunding on Kickstarter and IndieGoGo is NOT right for everyone. I make that clear in just about every video, blog, and interview I create.

Here’s a list of 10 reasons why you should NOT CROWDFUND your book.

If after reading this, you’re still like, “Nah, I could do it…” then by all means, proceed.

#1 It's a ton of work

I’m not sure who is crowdfunding thousands of dollars without doing months of preparation beforehand, but it certainly isn’t many people I know personally. 

Garnering a lot of attention and then converting that attention into pledges takes a ton of effort. Don’t underestimate how much work is involved in a 30-day campaign. You’re looking at 60-120 days of work from the beginning concept to fulfilling the rewards.

#2 Everyone is watching

People can see exactly how many pledges you get every day of your campaign. If you don’t like that kind of transparency or to have your marketing actions under a microscope like that, then crowdfunding might not be right for you.

#3 It's harder than ever to get noticed

Social media is noisy and now crowdfunding platforms are getting “crowded” with more and more commercial products. 

In order to stand out from the pack, you need to develop your audience, educate them, and deliver what they want day after day.

#4 Ads don't really work

For whatever reason, Facebook ads don’t convert for Kickstarter and IndieGoGo campaigns for books. They just don’t. Readers want books NOW and they want to start reading right away. It takes a special stranger who is willing click on an unknown link and then give a stranger money for their book.

#5 PR experts don't want your money

Most authors are launching campaigns between $5k-$10k. It’s not worth a marketing expert’s time and effort to take 15% of that total amount to help you. They are more interested in the >$500k-$1M campaigns.

I’ve been turned down three times by PR experts because my Kickstarter goal amount wasn’t high enough to get their attention.

#6 Readers don't usually browse crowdfunding sites to find new books

I’m doing my best to change this with my Top 10 lists every week, but it’s no secret that Kickstarter is still dominated by the gaming sector.

I try to get readers in the habit of scouting Kickstarter and IndieGoGo to support indie authors and illustrators, but it’s going to take time before people start to realize that there are great books on these platforms.

Kickstarter authors have to bring readers to the platform which means that it doesn’t really matter where (Kickstarter or IndieGoGo) you launch because leveraging traffic on the platform is unlikely unless you’re in STEM.

#7 Crowdfunding is stressful

Writing articles, press releases, getting reader reviews, and doing podcast interviews are all things you’ll need to do for your traditional book launch anyway, but you can do it with a fraction of the stress involved with crowdfunding.

#8 Without early traction, you're somewhat dead in the water

Unlike traditional marketing efforts where it doesn’t matter when the sales come in, so long as they come in by the deadline, crowdfunding is the exact opposite.

You need a BIG launch day and then a pretty large Days 2-4 in order to make it to your goal at the end of 30 days. If your readers don’t know that (i.e., you didn’t educate them or they never read your emails) and you don’t keep the pressure on, you’re more likely to fail.

I’ve seen people pull it off in the end but not without serious hustle and stress.

#9 People think you're begging for money

You have to do a ton of reader education to let them know how much value they are getting for their money.

Readers are not donating to your book, they are getting the book AND MORE in exchange for their pledge. 

#10 Public failure is never fun

Failing can occur in many ways—setting too high of a goal, pricing rewards incorrectly, running a successful campaign but not delivering in time, running a successful campaign but underestimating shipping costs, and even more scenarios (you get the idea).

Nobody likes to fail and nobody likes to fail in front of people but that often happens with around 70% of all crowdfunding campaigns. Ouch! 

How are you feeling?

Do you still want to crowdfund your book?

If you’re still interested in crowdfunding your book then book a no-pressure 20-minute session with me to see if I can help you reach your goals.

Let’s chat about your goals today

Top 10 List of Books on Crowdfunding Platforms—April 12, 2019

In an effort to bring more book lovers and readers to platforms like Kickstarter and IndieGoGo on a regular basis, here is my list of Top 10 campaigns for this week (in no particular order).

Be sure to visit them TODAY as these campaigns are time-sensitive and might be done if you wait too long.

There are so many awesome, innovative, and exciting books available only on Kickstarter and IndieGoGo that deserve extra eyes and will help improve the diversity we see in literature.

Supporting authors on Kickstarter and IndieGoGo helps these books come to life in ways they can’t via traditional publishing.

Behind-the-scenes of my first children’s book’s Kickstarter campaign

Updated May 14, 2019

1
Number of backers

Strategies—Both Failing and Succeeding

This post is LIVE, meaning I’m updating it throughout the campaign with my strategies, thoughts, and reflections.

There are strategies here that could be considered failures and successes depending on what your goals are. 

Most books raise $5k on Kickstarter but only 30% of children’s book campaigns are successful. 

 

Primary goals

Always know what your goals are as they will probably differ from mine. Different goals require different strategies.

For this campaign, I wanted to:

—raise a modest goal of $3500

—gain the Kickstarter Project We Love badge

—get the Kickstarter algorithm to work in my favor to show my project to people on the platform

—grow my audience beyond those who already know me

—not annoy my friends and family

If my goal was to raise a large sum of funds, as it was for my first campaign that raised $10k, I would’ve priced my reward tiers and campaign goal differently.

Mini Goals

I set mini goals for myself every day. “Today, I want to reach X number of backers.” “Today, I want to raise $X.”

Doing these mini goals really helped me focus on tangible goals and see progress. It’s very easy to feel like you’re doing a ton of work and not seeing results if you aren’t setting these goals. 

Public Gratitude

Before I dive into marketing strategies, I just wanted to say that the most fulfilling posts I ever created were my Wall of Gratitude posts where I publicly thanked every single backer on Facebook.

I loved creating the graphics and typing out everyone’s names. I loved trying to tag everyone in the post and ensure that they saw the thank you, and I loved their comments and responses.

When you lead with gratitude and show genuine thankfulness, you will feel so much better about your campaign and people will feel good about being a part of your project.

Always lead with love.

Facebook Ad Strategy

Disclaimer: I’m not good at Facebook ads even though I took a course and have been experimenting for a while.

Facebook usually gobbles up my money without any click throughs so I wasn’t going to run any ads.

I decided to boost my “We’re live on Kickstarter!” post because it had 19 organic shares, a bunch of comments and hearts on it from launch day.

I boosted it for the equivalent of $10 for one day and ended up with a bunch of clicks coming to $0.50/click.

Nice. The average cost per click in the US is $1.01 according to Google, so this ad is performing well. 

Let’s keep it going.

I just increased the budget to 300 kr ($35) and will monitor it to see if the costs are still around $0.53/click.

If I start hemorrhaging, I’ll pause the ad and try something else.

What Launch Day Looked Like

I sent my two kids off with my husband to his office because I knew I needed to focus without interruptions.

So, off they went with their headphones and iPads to draw on whiteboards at the headquarters. 

Launch Day Timeline

8:15 am—I pressed the Prepare to Launch button on Kickstarter and followed their directions (eek!)

—Created Kickstarter referral tags so I could track traffic from different sources. I labeled them Facebook, Instagram, Email, Homepage, etc., 
—Changed my homepage to a landing page design to send people to my campaign.

All digital roads on websites that I own lead to my Kickstarter page.

—Changed my sign-up landing page to redirect folks to my campaign. I don’t want people signing up for my newsletter, I want them heading to my Kickstarter campaign. 

—Updated my blog sidebar widget

–Posted an update to LinkedIn

—Scheduled my book-specific newsletter to go out at 11:30 am CET/5:30 am ET

9:17 am—received first spam email offering promotional support

9:50 am—Updated my Instagram profile picture, link, post, and stories

—Added “offers” to my Facebook Shop on my professional pages

10:19 am—Sent out newsletter to 181 people (not specific to the book but to crowdfunding)

—Updated my email signature to just send people to my campaign

10:30 am—started emailing friend and family. Most are on the east coast of the US, so they were still asleep, so I focused on my EU-based friends first.

11:09 am—Received second spam promotional email offering “help” with my Kickstarter campaign

—Boosted “We are live” posts on Facebook for $5-$10/day for one day on both of my professional pages

11:55 am—received third promotional spam email promising exposure

12:00-13:30—took a lunch break, screen break, read a book and sat in the sunshine

13:30—got back emailing friends, family, and fellow authors

15:00-15:30—took a break, answered the front door, puttered around a bit

16:00—started emailing and messaging people again and scheduled an automated newsletter to go out at 21:00 for everyone who hasn’t opened my first newsletter

18:46—Kickstarter emailed me notification that the project was selected as a Project We Love!  

19:00—ate dinner with my family (I remember those people)

19:30—20:30—client call with an author

21:00—received another spam promotional email

22:00—finalized my Launch Day Heroes visual to share on social media

Phew. Good night!

Strategy

Setting my goal

There are two different goal-setting strategies that I see on Kickstarter:

    1. Setting an artificially low goal and work hard to exceed it
    2. Setting the goal amount you need even if it means you might not reach it

There are different reasons and methods behind each strategy, but I’m going with strategy #1.

My goal for this campaign is to grow my audience, so I want to price my reward tiers with maximum “no-brainer” appeal. I’d rather have 350 backers than $5k, so that’s why I’ve priced my main reward at $15 including shipping.

This might come back to haunt me later, with a smaller margin for error, but we’ll see.

Emailing friends and family

I’ve been emailing personal emails directly to my close contacts so they understand how critical their support is on launch day.

I really don’t like emailing promotional emails to my friends and family, so I led with the story of the book—why I’m publishing it and why I’m excited to share it with others.

My emails don’t feel spammy or pushy to me (I asked my friends to check my language), and I feel good sharing them.

Emailing superbackers

I tried to hire someone to help me reach superbackers on Kickstarter and he TURNED ME DOWN saying that my goal was too low to draw much attention. 

First of all, I appreciate him not just taking my money if he thinks I won’t be successful, so kudos to him, but this is not the first time I’ve been turned down by PR folks for one reason or another.

Hence, why I offer consulting services to indie authors. NOBODY ELSE WANTS TO WORK WITH US. Frustrating beyond belief.

Homepage takeover

I created a new homepage that will go live when I launch that will drive any traffic landing on lisaferland.com to head to the Kickstarter campaign instead.

Doing this required a bit of time and technical knowledge, so I got this all set up 10 days before launch.

Talk it up

I talked up my campaign to A LOT of people before I launched. I attended a conference in Amsterdam the week before launch and told everyone there what I was doing and got their emails if they were interested in learning more. That effort probably yielded 3-5 backers.

I posted blogs on my website and sent emails to my newsletter discussing the importance of backing authors on launch day to prime the pump and educate people before I launched my campaign.

I created informational images and sent those to my newsletter folks and posted it on my personal Facebook page that explained why I was crowdfunding my book and how Kickstarter worked.

In essence, I discussed Kickstarter and how people can support authors non-stop on all of my social media platforms, blogs, and videos 30 days before I even launched.

Honestly, by the time launch day rolled around, I was so sick of hearing myself talk about it.

It’s hard to keep in mind that there is so much noise on social media these days and people are only hearing and seeing a fraction of what you’re putting out.

It feels like a TON of overload for you but most people aren’t seeing what you’re doing.

 

 

Kickstarter Campaign Page

The campaign page was completely finished about 15 days before launch.

I worked on it over the course of several weeks, commissioned graphics by my illustrator, and researched reward tiers by other campaigns.

The campaign video took one day to create (it’s 1:26 long) and I used Camtasia as my video editor.

Someone commented saying I needed to add more “personality” into my video (apparently, my voice was too chill), so I edited it a bit and added in some personal aspects about my kids reading the book into the middle of the video. 

I kept the length the same because short and sweet works for me.

I received feedback and input on the content, rewards, and goal amount two weeks before launch.

Blogs

Podcasts

External Press

Advanced Reader Copies

I printed off advanced reader copies via KDP Print so that bloggers and teachers could have books in hand to review, photograph, and read to their kids.

I sent off five copies to teachers (three responded with quotes and images), and six copies to bloggers for book reviews and giveaways on their websites during the campaign.

I also sent everyone on my newsletter list a PDF copy of the book. Of the 150 people on my newsletter list, 47 people opened that email and 38 people downloaded the PDF.

I used Bookfunnel to deliver the PDF seamlessly and ensured that only my newsletter folks could access it.

Additional Content

In creating the graphics for the campaign, I upgraded my Canva subscription to Canva for Work so I could easily resize images, use color palettes, and have access to Premium stock photos. This alone saved me a ton of time.

I batched my efforts and created 15 promotional gifs/videos during Ripl’s free trial for 5 days. I don’t need Ripl’s services beyond this campaign, so I canceled after the free trial.

Ten days before launch, I updated my Facebook personal cover photo and profile image with links to the campaign as a sneak peek and started including more book-based promotional images in my IG and FB stories.

Website Modifications

In addition to creating a new temporary homepage featuring the book, I changed up my footer and blog sidebar widgets to feature  hyperlinked images that would direct people to the campaign and to rewards specifically for authors.

Basically, all roads lead to my campaign. 

Screenshot of lisaferland.com's current landing page

Coming soon…

—Where did my backers come from? I’ll give you a detailed breakdown of my sources.

—Was all of the effort worth it?

—How I created my campaign video

 

Total raised on Kickstarter
When the Clock Strikes on Halloween 100%

If you want to visit the campaign and see how it’s going, click the button below: