You’ve launched 7 different campaigns on Kickstarter for your books and it’s clear that your audience has grown with each success. Why do you enjoy launching on Kickstarter versus a more traditional book launch on Amazon or your website?
Kickstarter is a wonderful platform because it draws a large crowd who apparently browse Kickstarter for projects to fund. A surprisingly large amount of funds always come from this cold audience.
Also, I think of Kickstarter as free advertising: it costs nothing upfront, so there’s really no risk involved. And every pledge you get is another free signup on your email list.
This is a great way to gain a following and a community behind your books. It’s the ultimate marketing tool.