Launch Day Timeline
8:15 am—I pressed the Prepare to Launch button on Kickstarter and followed their directions (eek!)
—Created Kickstarter referral tags so I could track traffic from different sources. I labeled them Facebook, Instagram, Email, Homepage, etc.,
—Changed my homepage to a landing page design to send people to my campaign.
All digital roads on websites that I own lead to my Kickstarter page.
—Changed my sign-up landing page to redirect folks to my campaign. I don’t want people signing up for my newsletter, I want them heading to my Kickstarter campaign.
—Updated my blog sidebar widget
–Posted an update to LinkedIn
—Scheduled my book-specific newsletter to go out at 11:30 am CET/5:30 am ET
9:17 am—received first spam email offering promotional support
9:50 am—Updated my Instagram profile picture, link, post, and stories
—Added “offers” to my Facebook Shop on my professional pages
10:19 am—Sent out newsletter to 181 people (not specific to the book but to crowdfunding)
—Updated my email signature to just send people to my campaign
10:30 am—started emailing friend and family. Most are on the east coast of the US, so they were still asleep, so I focused on my EU-based friends first.
11:09 am—Received second spam promotional email offering “help” with my Kickstarter campaign
—Boosted “We are live” posts on Facebook for $5-$10/day for one day on both of my professional pages
11:55 am—received third promotional spam email promising exposure
12:00-13:30—took a lunch break, screen break, read a book and sat in the sunshine
13:30—got back emailing friends, family, and fellow authors
15:00-15:30—took a break, answered the front door, puttered around a bit
16:00—started emailing and messaging people again and scheduled an automated newsletter to go out at 21:00 for everyone who hasn’t opened my first newsletter
18:46—Kickstarter emailed me notification that the project was selected as a Project We Love!
19:00—ate dinner with my family (I remember those people)
19:30—20:30—client call with an author
21:00—received another spam promotional email
22:00—finalized my Launch Day Heroes visual to share on social media
Phew. Good night!