Last week, we heard from children’s book author Nikki Filippone about why she canceled her book’s Kickstarter campaign after reaching 50% funding in 13 days.
This week, we’ll learn from children’s book author and wildlife photographer, Dennis Glennon, about why he’s continuing with his all-or-nothing Kickstarter campaign for his book, Buddy’s Magic Window.
Below, you’ll find Dennis’ reasoning for why it’s important for writers to not give up on their dreams even in times of economic uncertainty.
Reasons to Continue Marketing Your Books During the Coronavirus Pandemic
Well, there are a lot of reasons. The most important being is that I believe my book is worth fighting for.
I believe it will bring smiles and inspiration to both children and adults. I know it will inspire children to read and want to help animals and the environment.
Despite the current circumstances, I believe that positivity, inspiration, and smiles are needed now more than ever. This book has all of that.
I also believe that when you put enough force and drive behind something that is good, and you work extremely hard to make it happen, it will find the right people to support it.
I also know this will be tough work, and it might fail to reach its funding goal. This is a calculated risk, but I still believe it will get funded.
“Despite the current circumstances, I believe that positivity, inspiration, and smiles are needed now more than ever. This book has all of that.”
Small Businesses and Entrepreneurs Need to Fight Extra Hard
Another reason I kept the campaign going is that I want more than anything to be a full-time children’s book author. It has been a dream of mine for a long time.
This book has been just about ready for over six years. I had health setbacks, which forced me to put the whole project on the back burner.
Whatever the next few weeks or months forces me to deal with will pale in comparison to what I went through to get healthy.
I also believe that when you own a small business, you must be creative, fight, and be persistent to succeed.
Owning a small business and running it full time is no easy task. By continuing a Kickstarter campaign at this time, I will need to fight and scrape for every dollar.
See it as a Learning Opportunity
I am learning new things every day. This campaign is forcing me way out of my comfort zone. The things I am learning will be invaluable as I go forward on my goal to be a full-time author.
The biggest take away is that you will always need to be thinking creatively to sell and market yourself. There are endless opportunities to market, even under the worst circumstances.
Just imagine, if I succeed in bad times, how much better it will be when the economy gets back to normal.
No certainty when that will be, but I will have books and be ready to go.
In the meantime, I will be building an online store and start branding my book. I am going to offer a whole merchandising line.
I will start offering puzzles later on today because they are in high demand since everyone is stuck at home.
With Amazon currently only delivering necessities, it is the perfect time to drive sales to your website where the profit margins are higher.
The World Needs Artists to Continue Working
On a more philosophical note, we are artists, authors, and creatives. We take the time to pour our lifetime of thoughts into a book.
To me, it is a higher calling that we must get our stories, which we are so passionate about out into the world.
Keep in mind that this is a business, and you need an excellent book, a solid following, and a great plan to make this happen.
Competition is more fierce than ever.
To that end, we must work even harder and smarter to get people to buy our books and fund our creative projects, no easy task at the moment.
Advice if You Plan to Crowdfund Right Now
Here’s my advice if you are going to launch a campaign soon: Get professional help!!!
This is no time to play around and try to figure this out on your own. You need a solid plan and following to make this happen.
I hired Lisa Ferland to help me. Her expertise is priceless.
She will put you in the best position to succeed. She has a ton of knowledge and is super generous in helping her clients succeed.
I could not have done this on my own. An added bonus to having Lisa on your team is that she alleviates a large amount of stress. You’ll know you have proper direction or will be re-directed if things start slipping.
I also talked with and follow children’s book author, Jay Miletsky. His business advice is sound and will put you on a path to profit. His groups are awesome, and there are a lot of resources there to help in your book publishing endeavor.
Keep in mind that running a Kickstarter campaign will be a ton of work and more complicated than you think.
At this point, you might want to consider lowering your original goal (before you launch) a little and aim to go over.
I had no way of knowing this Corona scare would happen, but, in hindsight, I wish I would have gone with my original goal of $6,500 and then gone over to the $9,500 that I really need for the 2,500 copies.
I chose 2,500 copies because there is enough profit margin to be able to get a second print run paid for and sustain an adequate profit margin.
Keep Asking for the Sale
So then there is another question “How do you ask people for money in this time of economic uncertainty? “
Ultimately, it is a personal decision, and there are no wrong answers. However, my response is, “How do you not?”
Keep in mind that this is an unusual period, and we should be diplomatic, sympathetic, empathetic, and know our audience, as we do not want to alienate anyone.
The economic uncertainty is brutal, and people are understandably stressed and holding onto their money.
Imagine that this is your full-time business. What would you do? Would you just fold up? Or would you fight for survival?
I think we are safe if we politely ask for the sale and support. People either can and will support, or they cannot at this time, and they will not, and either way, it is OK.
But without asking, we will fail.
Artists Can Help Others Heal in Times of Crisis
I will give you an example of what happened to me post 9/11 when I had an Art Show shortly afterward that may shed some light on the current situation.
I live in NJ. When 9/11 happened, I had an art show scheduled in Montclair NJ not far from Manhattan. I knew people who died in this tragedy, including the priest who baptized me, Father Mychal Judge, who was the Fire Chaplin and a family friend.
I struggled with a lot of things, and one of them is, “Do I go do this art show? How can I possibly ask people for money at this time of tragedy? I struggled with it. Not an easy decision, but I went. That is what artists do. We show up and support.
My reasoning ended up being I will set up my booth and just be there for anyone who needs the support. I will provide a pleasant distraction for anyone that was there, figuring if they were out, that is what they needed.
I did not push for any sales for those two days but talked about my work and certainly accepted the sales that came my way. I learned that people really appreciated the artists that showed up.
We help heal in a time of crisis.
Yes..sales were probably horrible, but I did make some money and provided some much-needed relief. So with that in mind, I could not give up on my current campaign.
Crowdfunding is Tough No Matter When You Launch
I truly believe I can be there for people in need of something positive, a welcomed distraction, and my book has value and that people will feel good about the purchase.
Then when July rolls around and the books are delivered, they will be thankful they helped support the campaign.
Will it be tough? Absolutely!! I was funded 50% of my $9,500 goal the first week.
The second week, when the pandemic started to become more of a reality, and people started getting sent home from work, I only gained 7%. SCARY.
I will have to gently push harder and be even more creative to get to the finish line. I realize that not all people will agree with me on this, and I respect that.
But if you gained just one bit of wisdom or insight in this article, then I have provided value, and I wish us all success in our book publishing journeys.
It is a tough journey, better traveled with the support of good friends and fellow authors who understand the difficulty.
Would I recommend launching a campaign right now??? I would consult with Lisa and Jay’s group to get a better pulse.
Ask me in 2 weeks.
Best wishes to all. Keep up the fight. Most of all, be safe.
Stay healthy and be kind to yourself and others. These are tough times. We need to come together and support one another.
Keeping it positive!
Dennis Glennon is a professional dog, wildlife, and nature photographer. He has photographed some of the most beautiful places in North America including most of the U.S. National Parks. His focus has been on photographing landscapes and wildlife, but once he started photographing dogs it took on a life of its own.