Children’s book author, singer, and all-around super talent, Jessica Collaço, launched her children’s books on Kickstarter.
Her first campaign raised over $12k and her second raised over $20k!!
Find out some major lessons in audience building, publishing, and crowdfunding in this interview with Jessica.
Jessica found success on Kickstarter in 2013 and 2016 and while social media strategies may change over time, her advice is timeless.
How much audience building did you do before launching your first campaign?
What type of preparation, education, or research did you do before launching your first campaign?
“I stopped researching and worrying about too much planning, and just stuck with what worked the first time: a good story and a clear, simple campaign.”
Did you get a lot of repeat backers who supported Firenze’s Light to support your second campaign?
What surprised you the most about launching on Kickstarter?
What advice would you give someone considering crowdfunding their book?
When you’re on day 21 of 30, no one wants to hear about your book one more time.
But they may want to hear about that original poem you will write their kid when they pledge $100 or tier up from $25 to $100.
“Crowdfunding is great, but I find it takes me on a detour away from selling the books I already have.I simply can’t wear all of those hats at once.”
Would you launch future books (or other creative projects) on Kickstarter?
What would you do differently?
Anything else you’d like fellow authors to know?
Tired of searching for books that both empowered and entertained, Jessica set out to write ones that do both. She loves writing books that cultivate a world with more kindness, love, peace, compassion and connection.
Connect with Jessica at shineyourlightbooks.com.