How one indie author raised over $15k on Kickstarter after a two week dry spell.
Tania DeGregorio found herself in a slump.
Her Kickstarter campaign for her book, Skydancer: Adventures of a Monarch Butterfly had stalled at $6,500. She needed to reach $15,000 in the next two weeks and it didn’t look like she was going to make it.
She felt exhausted, defeated, and out of ideas.
“For a while, it seemed like there wasn’t any traffic and nobody was listening.”
None of her efforts were working and she had already reached out to everyone she could think of who might be interested in supporting her book.
With only two weeks to go, Tania was stuck at 43% and her campaign was essentially dead.
In a last ditch effort, Tania booked a Pick my Brain session and we spent an hour and 20 minutes strategizing creative ways to revive her campaign.
Armed with confidence, a new reward tier idea, and support from a stranger, Tania felt reenergized to succeed at Kickstarting her book.
“Getting some direction and someone to hold my hand along the way gave me more confidence in moving forward. I was getting tired it helped to get the direction to move it forward after the $6500 lull.”
You were averaging $100-$200/day and all of a sudden, you had a day where you surpassed your launch day pledges with $2k. Then you had a $3k day and another $1k day. What was happening?
I was doing events at gardening centers and connecting with like-minded people. It was really easy to share my enthusiasm for the project during conversations with people at these events.
It feels good once you know there is an audience who is interested in your book, which in turn, helped my confidence. I felt better pushing it toward the end to reach my goal.
Toward the end, I posted on my Facebook that I really needed help to reach my goal. Coming from a personal place, where I admitted that I was vulnerable, really connected with people.
It was a happy place and I saw the good in people coming out. My friends came through for me in such a huge way and I’m so grateful.
Do you think doing events saved your campaign?
I had a huge backing from some teachers and that really helped infuse more money and energy into the campaign at a crucial point.
I think the events helped a lot because I was connecting and having conversations with people who were directly interested in the book’s topic.
At some of the events, I had coloring pages and crayons for the kids, tacos for the adults, and I handed out a little informational flyer with the campaign details to people who were in the gardening center.
You created a new reward tier and even though nobody backed it, do you think it still helped?
I know! Nobody backed that new level, which surprised me, but in creating that new reward, I collaborated with The Nectar Bar, and they shared the campaign with their audience. A lot of people forwarded the announcement that I created a new reward which was definitely helpful in raising awareness of the campaign.
Are you happy that you did Kickstarter with the all-or-nothing model or would you have rather done a flexible funding model with IndieGoGo?
During the $6,500 lull, I had kind of given up and just accepted it but the all-or-nothing aspect really pushed me harder. If I had done an IndieGoGo with flexible funding, I would’ve given up and we wouldn’t have raised as much money.
This style (all-or-nothing) really engages people and a lot of people were watching it who I didn’t think were paying attention. As stressful as it was, I’m so happy I went with Kickstarter.
Would you ever do another Kickstarter campaign again?
I would, actually, I think it worked out really well once I had all of the pieces in place. (Now I know better.)
What would you do differently the next time around?
I would’ve spoken to someone like you, a Kickstarter creator or coach, before I launched. I didn’t know all of the things I needed to have lined up before I launched.
I also would’ve engaged my audience more prior to launching so that more people were aware of it beforehand.
Well, a big congratulations to you, Tania. You worked very hard for this success.
Thanks! It’s going to take me a while to come down from the shock that we actually made it happen. Now I need to get working on the book!