With 139 backers on launch day, you must’ve done a ton of behind the scenes work to prepare everyone for your campaign’s launch.
What types of “behind-the-scenes” work did you do that contributed most to that huge first day?
Before launching, we held a Thunderclap campaign (Thunderclap is a service that has since been discontinued).
Basically, it was a way of getting your early supporters (family, friends, social media contacts) to sign up to help spread the word about your Kickstarter launch.
We asked our contacts to support us by signing up by linking their social media accounts to our Thunderclap campaign. Then on the day of our KS launch, Thunderclap posted a one time, free message to all of those supporter’s social media feeds telling their friends/followers about our launch! Thunderclap was likened to a “social media flash mob”.
In the weeks leading up to the launch, we made social media posts and graphics explaining how Kickstarter worked as we learned many of our friends and family members were unfamiliar with crowdfunding and pre-orders.
We also sent out a market survey and received 700 responses and about 200 people signed up for our newsletter.
We also had some early bird specials for the first 48 hours that we promoted heavily. We sent out an email blast the morning of our launch to friends and family.