Discover the Magic and Chaos of Motherhood on Kickstarter

Lindsay Madsen discovered inspiration and ideas amidst diapers, laundry, and sleepless nights. There’s something about rocking your baby in the wee hours of the night that gets your brain cells tingling.

In Lindsay’s case, she wanted to share hope and support for fellow moms who are in the thick fog of exhaustion that comes with those early baby days.

In this author interview, I asked Lindsay what work went into planning her board book campaign on Kickstarter.

Why did you decide to use Kickstarter to launch your book, The Lovely Haze of Baby Days?

Launching a Kickstarter made a lot of sense to me. I wanted to show the world I was serious about this book, and the impact I hope to make with it.
 
Struggling with loneliness and feeling disconnected from your community after having a baby is a real issue for women, and this reality is only getting worse during the current pandemic. 
 
By choosing to Launch a Kickstarter, I was able to centralize all the information about the book and give people an opportunity to preorder the book.
 
This was important because it let me showcase the important message of support, AND get the funding organized (hopefully!) in a more efficient way to bring the book to life. 
 
The last thing I ‘ll mention is the compressed time frame. 
 
As you’ve said yourself, it’s a really concentrated marketing effort in a short window of time. I’m a mom of four kids 5 years and younger, so time is not something I have an abundance of.
 
While the intensity of the work was heavy lifting, I could  map the time out in my mind of all the things I wanted to do over the weeks leading up and the weeks running the campaign.
 
As a first time author, I felt it helped bring structure and goals into my launch planning. 

What type of preparation did you do before you launched?

The most important preparation I did was creating a website and starting a mailing list. You engage a lot of people during your time preparing the book, the rewards, the marketing, etc. 

Having a mailing list was a great asset for communicating important messages to everyone and building excitement for the upcoming campaign.

Time wise – I spent at least 8 weeks from the moment I decided to run the campaign to launch day, but I knew from the start this was part of my plan – so I always had the pieces of it in mind as I researched & prepared.

I guess the preparations fell into a couple of categories:

  • Audience building,
  • Book development,
  • Pre-launch marketing, and
  • Kickstarter research. 

What has surprised you the most about crowdfunding your book?

A good surprise was how much I loved connecting with people in the audience/community.

I really enjoyed the process of building both my author and my mom network as part of my preparations. It is a logical thing to happen, I am passionately working on a book to support new moms – so of course I would love learning from authors and engaging with the people I hope to help with my book!

Something I struggle with is the unexpected loss of sleep. I am really excited about the project and the Kickstarter, and my best opportunities to work a lot are in the evenings.

IT can be hard to turn my brain off when I finally get to bed. So there is a big emotional/mental attachment to running a Kickstarter, and I wasn’t as prepared for that!

What advice would you give an author who is considering crowdfunding their book?

Marketing: Know your message and articulate it clearly.
 
General: Share your enthusiasm! People get excited when you are excited.
 
Practical: Build your audience as big and early as you can! Include an email list. 

What advice would you give a parent (of young children) who is also planning to launch a crowdfunding campaign?

First, give yourself more time than you think you need to do things, something child related often pops up and it’s so stressful if you haven’t built in time buffers to accommodate surprise tasks.  

Second, be creative with how you get things done. I let me kids look at illustrations and give me feedback, I listen to podcasts when I play on the floor with my babies, I have started sending voice messages while on a walk.
 
After the campaign, I hope to compartmentalize more , but efficiency is critical right now.
 
I am trying to share the journey with my family too, so they can be excited for the project wins with me and also be a little more understanding when I need to work more than ever before. 

Any final words of advice? 

Build your author community as you go along. There are things my family and real world friends don’t understand and can’t provide advice on, while creating a book or running a Kickstarter campaign.

I am so grateful for the author friends and Kickstarter buddies I have met and developed friendships with. We support each other – and that is a really valuable resource while on the author journey. 

Bio

Lindsay Kellar-Madsen is a writer, business developer, and twin mama with  four young children.

Although Canadian, she lives with her family in the Danish countryside where they explore, go on adventures, and thrive in their everyday chaos.

Her first picture book, The Lovely Haze of Baby Days, is currently available for preorder through her Kickstarter Campaign: https://bit.ly/2RsXMdL

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