Joseph Becker has raised over $75k on Kickstarter over the course of his five campaigns for the books in his Annabelle and Aiden series.
Joseph was kind enough to answer some questions and provide some insights to how he was able to use Kickstarter as a marketing tool for his books.
You’ve launched 5 different campaigns on Kickstarter for your books and it’s clear that your audience has grown with each success. Why do you enjoy launching on Kickstarter versus a more traditional book launch on Amazon or your website?
For each campaign, your funding goal was very low compared to how much money you raised. What do you think contributed the most to get people to back the campaign vs. waiting for the official publication of the book?
How much audience education do you typically do before you launch?
Do you find it gets easier with each campaign or do you face new challenges each time?
I’ve done 5 campaigns. For the first four, every single one raised $7,000 more than the last. However, the 5th one raised $3,000 less than the fourth. That was a bit tough for me, even though it still raised $17,000: a number I would have been ecstatic about just 2 years earlier.
How did you meet your illustrator?
What advice would you give an author who is in the middle of their campaign and still hasn’t funded?
Will you continue to launch new books via Kickstarter?
What are you currently working on?
I have a few book ideas, and have started one or two, but I am really going to try to turn my business model over from print-on-demand to printing through China and selling through Amazon Advantage. That will take time and lots of money, but that’s my next step.
I may take a break from creating new books for a year or so, and try to up my game in selling the five titles I already have.
Be sure to check out all five campaigns below to see how he priced his rewards and structured his campaigns.
Joseph Becker holds a B.A. in Philosophy and a Juris Doctorate from Emory University School of Law. When he’s not practicing entertainment law, playing drums, or enjoying the great outdoors, Joseph enjoys all the science and philosophy books and podcasts he can, pondering the bigger questions and dreaming up ideas for future children stories.
Visit his website at annabelleandaiden.com.
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