In March, I presented at the annual Spark Conference, a female entrepreneurial conference and spoke about how crowdfunding can help entrepreneurs grow their audience. (Shameless plug: visit my book’s crowdfunding campaign here.)
While there, I learned how to SEO my website, connected with old friends, and made new connections that surprised me.
I was one of the only people who had flown into the conference—everyone else was local to Amsterdam—so I felt a bit like an outsider.
One can easily identify other outsiders at a conference because they often stand at the edges of conversation and hang around the coffee machine.
Those were the people I approached first and introduced myself. Once two outsiders join forces, they’re no longer “outside” and the group grows less intimidating.
Here are some additional lessons I learned while at Spark: