Getting folks onto your email list should be your #1 priority after you’ve created some content for your website.
Because nobody can rely on Facebook’s or Twitter’s algorithms to put your content in front of your readers. Sending messages directly to your readers’ inbox is the best way to deliver valuable content and create a dialogue with your readers.
Before we talk numbers, I just want you to know that I successfully Kickstarted Knocked Up Abroad Again with a list of only 110 subscribers. They were my core group of people who I reached out to to generate momentum on launch day of my Kickstarter campaign, but I also leveraged the readers of the book’s 25 contributors.
Pulling the trigger—Sending your first email to your list
Over the years, I’ve struggled with finding topics to send my newsletter recipients. Should I send them links to my blogs? (Yes.) Should I send them links to affiliate courses or products by other people I know, like, and trust? (Yes.) What should I actually send my newsletter recipients?
In short, you can send anything to your readers as long as you are delivering meaningful content. Make it valuable, insightful, or emotional and people will open, read, and share your emails.
I feel most comfortable with sending no more than two (2) emails a month. I have enough to include in each email—blogs, podcasts, articles, etc.—and I can be consistent with bi-weekly emails.
If you’re just starting out, I’d start with monthly emails and see how it goes from there.
Be authentic. Be yourself.
As long as you offer up high-quality content that your readers find valuable, people will stay on your list.
Your readers are smart
Almost everyone knows at this point that if you register for a free webinar or e-book, your email is going onto someone’s list. There will always be folks who hop on your list for a short time to grab your freebie and then unsubscribe right away. Don’t worry about those people.
Focus on delivering quality content or insights about your writing process that will keep your readers engaged.
Ways for indie authors to create valuable freebies
Using MailChimp or Mailerlite, you can create sign-up forms and use automation to deliver digital content as an incentive to increase your subscribers.
Here are some ideas specifically for indie authors but you should use your creativity here (go crazy!)
- Podcast about a specific topic related to a popular blog post
- Narrated version of a short-story
- Special interview with a special guest (video or podcast)
- E-book with tips for your readers on a topic related to your book
- Special access to digital content that enhances the reader’s experience with your book
- Animated short featuring a character from your book
- First chapter of your book with a link to purchase the full book
- Coupon code for your book or other items you might sell
- Anything you can think of that your readers might want
In short, have fun with your content creation and create multiple avenues for people to get onto your list. Send out consistent high-quality content, and be yourself.
Watch my video on YouTube about email subscribers here.
Want to build a marketing strategy that gets your Kickstarter campaign seen by your readers?