Crowdfunding Course for Authors

Are you interested in crowdfunding your book on Kickstarter but don’t know where to start?

I’ve been there.

You have an amazing book that you’d love to fully fund using Kickstarter or IndieGoGo but…

You feel overwhelmed by all of the different tactics, options, and strategies that other authors have said worked for them and you aren’t sure which ones will REALLY work for you. 

Does this sound like you?

I’m interested in Kickstarter or IndieGoGo because I know it’s a powerful marketing tool, but I’m afraid of embarrassment and failure

I’m willing to spend at least 3 months on intense marketing because it means my book is paid for upfront

I really don’t want to nag my friends and family to support my work

I want to know exactly what mistakes to avoid during my campaign

I’m ready to invest in my business to learn how to crowdfund successfully to raise the funds I need for my book

I already have a million things to juggle and want the crowdfunding part clearly laid out and explained  to me 

I want to raise over $8k to $10k and don’t want to risk losing it all

Lisa Ferland headshot teal

During my first crowdfunding campaign, I was a hot mess.  

My original launch plan wasn’t working and I didn’t understand why.

I had researched all of the free Kickstarter blogs and worked on my campaign for months, but none of the blogs or webinars had truly prepared me for what I really needed to know.

I discovered that crowdfunding a book is different than crowdfunding a tech gadget because readers aren’t typical crowdfunding backers.

I’ve helped indie authors and small publishers raise over $500k on Kickstarter and IndieGoGo.


Not only have people found success with my strategies and tools, but I’ve also helped small publishers realize they need to do more audience building before launching their ambitious crowdfunding campaigns which saved them a lot of time and money.

I’m going to help you reach your crowdfunding goals in only 90 days (maybe 120 days if you need time building your audience).


Crowdfunding for Authors:

The Ultimate Course to Fully Fund Your Book in 90 Days

Here’s what you’re getting in the course:

Module 1: Choosing the Right Platform

Understanding how to use crowdfunding with minimal risk of failure

Selecting the best crowdfunding platform for your project based on each platform’s features

Telling your book’s story in a unique, compelling way that arouses ACTION from your readers (and potential backers)

Evaluating past and current campaigns so you can learn from others in your genre

Understanding the psychology behind crowdfunding to motivate backers to support you

Module 2: Pre-launch Phase

Understanding how to create rewards that encourage backers to level up

Designing a campaign page that is interesting and resonates with your readers

Encouraging and incentivizing viral-like sharing of your campaign 

Reaching out to journalists, bloggers, and influencers to get the most buzz going about your campaign before you launch

Setting the stage to create momentum during the first 48 hours of your campaign 

Module 3: Crowdfunding Your Book

Understanding what to expect on launch day so you are prepared and organized to work most efficiently

Engaging your audience with project updates to keep people interested in your campaign

Conducting active outreach when you have a lull in support

Changing direction mid-campaign to save your butt…I mean…book

Module 4: Fulfillment

What to do when it’s all over

Why failure doesn’t mean your book isn’t worth publishing

Making good on your campaign promises and logistically fulfilling rewards

Turning your backers into your book launch team

BONUS: LIFETIME Access to the Crowdfunding Vault


Email templates to educate and engage your audience before you launch

Excel spreadsheet to track ALL of your campaign’s activities, contacts, and calculate your profit margin on each reward

Case studies from other campaigns in your genre so you can see what works and what doesn’t

Everything you need to stay organized and work efficiently during your campaign

$99 value

Are you super pumped to get started? 

I wish I had discovered Lisa before I launched my Kickstarter!

I would have invested in this course right away.

—Elisavet Arkolaki, children’s book author and successful Kickstarter creator of over $12.5k

It’s time to get your book into the hands of your readers—your biggest fans

What would crowdfunding your book mean to you?

Would it lead to:

Creating a higher quality book because the illustrations, printing, or editing costs are already paid for?

Proving to yourself (and others) that your book is worth reading?

Printing more books because you have readers who are eager to buy?

Having more book reviews on Amazon and Goodreads from your backers?

Creating a loyal fanbase who will help you spread the word about your book to their friends and family? 

Increasing your confidence because you demonstrated that there is a viable market of readers who want to read your book?

Creating more books in a shorter timeline because you don’t have to wait and recoup the expenses from this book?

crowdfund your book

Let’s get you started creating your book’s crowdfunding campaign

Are you ready to get this thing going?


Two ways to bring your book to life

3 payments of $226 

+VAT, if applicable

Save $99 with one payment of $579

+VAT, if applicable

Questions and Answers

Q: Is this a live course or a pre-recorded course?
A: It is a pre-recorded course with video trainings, worksheets, and how-to guides that is dripped out over time so that you have enough time to take action and build your campaign.

Q: How much does the course cost?
A: Students have lifetime access to the course for $579 (+VAT). 

Q: How long will it take me to go through this course?
A: Watching and listening to the videos will only take a few hours but implementing the strategies, designing the content, and videos for your campaign will take much longer. You should set aside 15-25 hrs/week during the pre-launch phase to work exclusively on your campaign content and strategy.

Q: Can you guarantee my book is successful on Kickstarter or IndieGoGo?
A: No, and nobody can guarantee that, so don’t believe anyone who makes false promises. What I can guarantee is that you will be fully satisfied with the content in the course. I stand behind my work 110% and offer a 30-day money back guarantee.

More questions?

Email me at