Most authors fail to crowdfund their books...

Only 1 in 3 authors will successfully crowdfund their book on Kickstarter and even fewer will reach their goal on IndieGoGo.

Why do so many authors fail?

Until recently, there hasn’t been a lot of support for authors to crowdfund their books on Kickstarter and IndieGoGo.

Marketing and PR folks generally want more money than authors can afford so most crowdfunding authors are bootstrapping their campaigns with a lot of hope and a little bit of luck.

There’s no need to rely on luck for your book’s crowdfunding campaign when you can strategically plan all of your marketing efforts.

Does this sound familiar?

      • You want to crowdfund your book, but don’t want to beg your friends and family for money?
      • You’re not sure what content to put on your campaign page to convince someone to pre-order your book.
      • You’re feeling way outside of your comfort zone admitting that you need outside funds to make your book dreams come true.
      • You think you know everything that’s involved but want someone to answer your questions as you build your content and campaign..
      • You want to smash your crowdfunding goals and fully fund your book the FIRST time.
    •  

Because you know that authors are successfully crowdfunding their books—it’s a model that does work—you just need the right ingredients.

The key to successfully crowdfunding your book  lies in audience growth and engagement and I’m going to help you with both.

Who am I to teach you how to crowdfund your book?

Lisa Ferland headshot teal

Hi, I’m Lisa! 

When I first set out to Kickstart my book in 2016, there were tons of blogs discussing Kickstarter for comic books and table top games, but none for fiction books or children’s books.

I saw my fellow authors making basic mistakes that had huge implications for their crowdfunding campaigns. I knew that I could help them figure out how to market their books on Kickstarter and IndieGoGo.

I’ve helped countless authors by posting helpful articles, sharing tips in my newsletter, and creating videos on YouTube to help more authors successfully crowdund their books on Kickstarter and IndieGoGo. 

"Yay for Lisa for being the best consultant ever! I couldn't have done it without her!"

Introducing a new way to take a course...course + coaching

I have coached tons of authors and helped them successfully crowdfund their books on Kickstarter and IndieGoGo.

Some of those authors took my comprehensive course and some were individually coached by me through private sessions.

Over the years, I’ve discovered that some authors would really benefit from having access to the course material AND the coaching. 

The course students had the benefit of having ALL of the information I could give them in the course, but were missing the individual attention and support I provided in coaching sessions.

My 1:1 clients had great support but I couldn’t cover everything they needed to know to about crowdfunding in our limited time together.

I’m offering a special opportunity to get full access to the comprehensive course AND 4 weeks of group coaching at no additional cost to you. 

What You'll Get

You get absolutely everything in the Crowdfunding for Authors Course which includes:

      • 25 video tutorials cover the fundamentals of crowdfunding on Kickstarter and IndieGoGo from conception to fulfillment
      • Learn how to build your audience, send them engaging emails, and get them to  open and take action so that when launch day arrives, you get a high conversion rate from your readers
      • Learn how to create engaging visuals and copywriting for your campaign page
      • Create rewards that encourage readers to “level up” to the next option and increase your pledges  
      • Learn what to create for a killer campaign marketing strategy day by day including launch day
      • Learn what to do on days when you have zero backers (it may happen) so that you don’t lose momentum
      • Unlimited access to the Crowdfunding Vault which contains email templates, boilerplate language, and tips for building your press kit and pitching journalists

*NEW* — 4 Weeks of Group Coaching

Since the four weeks of group coaching is a new addition to the course, I’m offering it for FREE for this round of enrollment while beta testing the process.

Group coaching schedule: 

      • Group coaching sessions will be held: January 13, 2020 – February 7, 2020
      • I will host weekly Q&A sessions to answer all of your burning questions during this time.
      • You can post links to your draft campaign for group comment and feedback.
      • All content created during the group coaching sessions will be housed within the course itself (on Teachable), so you don’t need to join an additional group. Everything will be in one place.

Expectations of group members

      • Post questions, comments, and provide feedback to fellow group members during the 4-week period, January 13-February 7, 2020.
      • Maintain integrity and professionalism with other group members.
      • Support other group members by sharing their campaign launches and they will, in turn, support you.
"I'm so glad I got in touch with Lisa. I didn't realise the amount of work required and she really opened my eyes."
Vese Aghoghovbia
Children's book author, Kickstarter planned for 2020

Are you ready to get this train moving?

Here’s what you’re getting in the course:

Module 1: Choosing the Right Platform

Understanding how to use crowdfunding with minimal risk of failure

Selecting the best crowdfunding platform for your project based on each platform’s features

Telling your book’s story in a unique, compelling way that arouses ACTION from your readers (and potential backers)

Evaluating past and current campaigns so you can learn from others in your genre

Understanding the psychology behind crowdfunding to motivate backers to support you

Module 2: Pre-launch Phase

Understanding how to create rewards that encourage backers to level up

Designing a campaign page that is interesting and resonates with your readers

Encouraging and incentivizing viral-like sharing of your campaign 

Reaching out to journalists, bloggers, and influencers to get the most buzz going about your campaign before you launch

Setting the stage to create momentum during the first 48 hours of your campaign 

Module 3: Crowdfunding Your Book

Understanding what to expect on launch day so you are prepared and organized to work most efficiently

Engaging your audience with project updates to keep people interested in your campaign

Conducting active outreach when you have a lull in support

Changing direction mid-campaign to save your butt…I mean…book

Module 4: Fulfillment

What to do when it’s all over

Why failure doesn’t mean your book isn’t worth publishing

Making good on your campaign promises and logistically fulfilling rewards

Turning your backers into your book launch team

BONUS: LIFETIME Access to the Crowdfunding Vault

 

Email templates to educate and engage your audience before you launch

Excel spreadsheet to track ALL of your campaign’s activities, contacts, and calculate your profit margin on each reward

Case studies from other campaigns in your genre so you can see what works and what doesn’t

Everything you need to stay organized and work efficiently during your campaign

$99 value

Are you super pumped to get started? 

"I wish I had discovered Lisa before I launched my Kickstarter!I would have invested in this course right away."
Elisavet Arkolaki, Children's book author
Raised over $12.5k on Kickstarter

It’s time to get your book into the hands of your readers—your biggest fans

What would crowdfunding your book mean to you?

Would it lead to:

Creating a higher quality book because the illustrations, printing, or editing costs are already paid for?

Proving to yourself (and others) that your book is worth reading?

Printing more books because you have readers who are eager to buy?

Having more book reviews on Amazon and Goodreads from your backers?

Creating a loyal fanbase who will help you spread the word about your book to their friends and family? 

Increasing your confidence because you demonstrated that there is a viable market of readers who want to read your book?

Creating more books in a shorter timeline because you don’t have to wait and recoup the expenses from this book?

crowdfund your book

Let’s get you started creating your book’s crowdfunding campaign.

With group coaching, not only will you build a strong campaign but you’ll have a support network cheering you on every step of the way.

Let’s do this!

 

Two ways to bring your book to life

Monthly Payments:  $166/month for 3 months

+VAT, if applicable

One Payment: Save $101 with one payment

+VAT, if applicable

Questions and Answers

Q: Is this a live course or a pre-recorded course?
A: It is a pre-recorded course with video trainings, worksheets, and how-to guides that is available for you to work at your own pace.

Q: How much does the course cost?
A: Students have lifetime access to the course+to the Crowdfunding Vault ($99) for $397 (+VAT). 

Q: How long will it take me to go through this course?
A: Watching and listening to the videos will only take a few hours but implementing the strategies, designing the content, and videos for your campaign will take much longer. You should set aside 15-25 hrs/week during the pre-launch phase to work exclusively on your campaign content and strategy.

Q: Can you guarantee my book is successful on Kickstarter or IndieGoGo?
A: No, and nobody can guarantee that, so don’t believe anyone who makes false promises. What I can guarantee is that you will be fully satisfied with the content in the course. I stand behind my work 110% and offer a 30-day money back guarantee.

Q: What if I don’t want the group coaching?
A: That’s totally cool! If you don’t want the group coaching, then you can buy the course without it here: https://lisa-ferland.teachable.com/p/crowdfund-your-book

More questions?

Email me at admin@lisaferland.com