Only 1 in 3 authors will successfully crowdfund their book on Kickstarter and even fewer will reach their goal on IndieGoGo.
Why do so many authors fail?
Until recently, there hasn’t been a lot of support for authors to crowdfund their books on Kickstarter and IndieGoGo.
Marketing and PR folks generally want more money than authors can afford so most crowdfunding authors are bootstrapping their campaigns with a lot of hope and a little bit of luck.
There’s no need to rely on luck for your book’s crowdfunding campaign when you can strategically plan all of your marketing efforts.
Does this sound familiar?
Because you know that authors are successfully crowdfunding their books—it’s a model that does work—you just need the right ingredients.
The key to successfully crowdfunding your book lies in audience growth and engagement and I’m going to help you with both.
Hi, I’m Lisa!
When I first set out to Kickstart my book in 2016, there were tons of blogs discussing Kickstarter for comic books and table top games, but none for fiction books or children’s books.
I saw my fellow authors making basic mistakes that had huge implications for their crowdfunding campaigns.
I knew that I could help them figure out how to get their readers over to Kickstarter and IndieGoGo to support their campaign.
I’ve helped countless authors by posting helpful articles, sharing tips in my newsletter, and creating videos on YouTube to help more authors successfully crowdund their books on Kickstarter and IndieGoGo.
I have coached authors since 2017 and have helped them successfully crowdfund their books on Kickstarter and IndieGoGo.
Some of those authors took my comprehensive course and some were individually coached by me through private sessions.
Over the years, I’ve discovered that some authors would really benefit from having access to the course material AND the coaching.
The course students had the benefit of having ALL of the information I could give them in the course, but were missing the individual attention and support I provided in coaching sessions.
My 1:1 clients had great support, but I couldn’t cover everything they needed to know to about crowdfunding in our limited time together.
I’m offering a special opportunity to get enroll for access to the comprehensive course AND receive 4 weeks of group coaching so that you receive the SUPPORT you need while planning your campaign.
You get absolutely everything in the Crowdfunding for Authors Coursewhich includes:
In addition to the comprehensive tutorials, you’ll also get intensive support as you create your campaign.
How does it work?
Expectations of group members
Understanding how to use crowdfunding with minimal risk of failure
Selecting the best crowdfunding platform for your project based on each platform’s features
Telling your book’s story in a unique, compelling way that arouses ACTION from your readers (and potential backers)
Evaluating past and current campaigns so you can learn from others in your genre
Understanding the psychology behind crowdfunding to motivate backers to support you
Understanding how to create rewards that encourage backers to level up
Designing a campaign page that is interesting and resonates with your readers
Encouraging and incentivizing viral-like sharing of your campaign
Reaching out to journalists, bloggers, and influencers to get the most buzz going about your campaign before you launch
Setting the stage to create momentum during the first 48 hours of your campaign
Understanding what to expect on launch day so you are prepared and organized to work most efficiently
Engaging your audience with project updates to keep people interested in your campaign
Conducting active outreach when you have a lull in support
Changing direction mid-campaign to save your butt…I mean…book
What to do when it’s all over
Why failure doesn’t mean your book isn’t worth publishing
Making good on your campaign promises and logistically fulfilling rewards
Turning your backers into your book launch team
Email templates to educate and engage your audience before you launch
Excel spreadsheet to track ALL of your campaign’s activities, contacts, and calculate your profit margin on each reward
Data visualization tools to help you track and manage your campaign while it’s live.
Case studies from other campaigns in your genre so you can see what works and what doesn’t
Everything you need to stay organized and work efficiently during your campaign
Creating a higher quality book because the illustrations, printing, or editing costs are already paid for?
Proving to yourself (and others) that your book is worth reading?
Printing more books because you have readers who are eager to buy?
Having more book reviews on Amazon and Goodreads from your backers?
Creating a loyal fanbase who will help you spread the word about your book to their friends and family?
Increasing your confidence because you demonstrated that there is a viable market of readers who want to read your book?
Creating more books in a shorter timeline because you don’t have to wait and recoup the expenses from this book?
+VAT, if applicable
+VAT, if applicable
Q: Is this a live course or a pre-recorded course?
A: It is a pre-recorded course with video trainings, worksheets, and how-to guides that is available for you to work at your own pace.
Q: How much does the course + group coaching cost?
A: Students have lifetime access to the course (valued at $397)+to the Crowdfunding Vault (valued at $99), plus 4 weeks of group coaching (valued at $796), expert feedback, and support all for $697. A savings of $592 when you enroll in this course+group coaching program vs. if all elements are purchased separately. (+VAT, if applicable).
Q: How long will it take me to go through this course?
A: Watching and listening to the videos will only take a few hours but implementing the strategies, designing the content, and videos for your campaign will take much longer. You should set aside a few hours each day during the pre-launch phase to work exclusively on your campaign content and strategy.
Q: Can you guarantee my book is successful on Kickstarter or IndieGoGo?
A: No, and nobody can guarantee that, so don’t believe anyone who makes false promises. What I can guarantee is that you will be fully satisfied with the content in the course. I stand behind my work 110% and offer a 30-day money back guarantee.
Q: What if I don’t want the group coaching?
A: That’s totally cool! If you don’t want the group coaching, then you can buy the course without it here: https://lisa-ferland.teachable.com/p/crowdfund-your-book