Category: Marketing

I have found that the best workshops for my learning style are like mini-boot camps. They are goal-oriented and time-sensitive with students who are enthusiastic and ready to achieve their goals. 

I want to be surrounded by people who, like me, are hitting the pavement, ready to go.

What is a masterclass?

A masterclass or mastermind group is a peer-to-peer mentoring concept used to help members solve their problems with input and advice from the other group members.

In addition to you achieving your goals (e.g., fully funding your book), participating in a masterclass has at least three tangible benefits.

1) Accountability

When you know you’re meeting every week and will have to speak up and discuss your project, you end up getting more done than when you operate in a vacuum.

I’ve met so many authors who have said that they have completed manuscripts that are collecting dust for years. YEARS! Life gets hectic and in the way of accomplishing our goals.

All of a sudden, what we once thought was a priority gets replaced by the urgency of the NOW and we end up dropping our work. It happens all of the time.

By joining a masterclass, your peers are committing to holding you accountable, and likewise, you are serving as their accountability partner. Simply by asking someone, “What are you struggling with this week?” forces a type of self-reflection that may be missing in the lone writer’s world.

2) Expert guidance

As lovely as peer-to-peer groups are, and I’m part of many of them, it’s extremely helpful to have an experienced person guiding the group. Masterclasses are generally organized by someone with experience who is not only skilled at managing people but at helping them reach their goals within a certain time period.

When I hired my marketing coach, I desperately needed direction. I needed someone to ask me questions that I didn’t know were important and hand me an extensive to-do list that would advance my career to the next level. I didn’t know what I didn’t know and I needed help. Big time.

Without an expert guiding the way, peer-to-peer mentoring groups remain largely self-serving. Yes, you will probably reach your goals, but it won’t have the time-sensitive boot camp nature that masterclasses or masterminds often have.

Really great masterclasses contain exercises and action items to help the participants cruise through the material, apply it, and advance more quickly than working solo.

3) Personalized tutoring/mentorship

Readers of blogs and listeners of podcasts are subject to the limits of the creator’s pace. A masterclass incorporates established material (courses, blogs, podcasts, etc.,) with tutoring to allow participants to advance at their pace, ask questions, and receive individualized support.

The opportunity to ask questions, gain clarification, and obtain peer and mentor support is a unique feature of the masterclass design that is lacking in other online course forums.

Helping more authors successfully crowdfund their books 

After beta testing my Crowdfunding for Authors course, I noticed that the group interaction was where a lot of the magic happened.

However, the course is self-paced, and some students didn’t launch their campaigns at the same time. That’s totally fine but I saw a missed opportunity.

By grouping together crowdfunding authors who are all launching at the same time, we can create a network where we share resources, leverage marketing opportunities, and get real-time support before and during their campaigns.

The mentoring support happens in the crucial pre-launch phase and the peer-to-peer support happens during the campaign phase.

Crowdfunding is all about community and so often, writers find themselves trying to build a community from scratch. It’s much much much easier to build momentum, rally positive energy, and battle the self-doubt when there is a network of like-minded people doing the same thing at the same time. (the whole, A rising tide lifts all ships, concept).

Interested in learning more?

If this sounds like a concept that would be of interest to you—an online course with guided expert mentorship and supportive peers—then click here to schedule a no-pressure information-only 20-minute call with me to find out more or send me an email here.

Registration for the Crowdfunding for Authors Masterclass for March/April campaigns closes on January 31.

If you’re serious about getting your book fully funded in March or April, then click here to find out more.