Translating Your Books Into Foreign Languages

translating childrens books pirate ship

Want to reach more readers by translating your book into foreign languages? Be sure to read this article to see if it’s a good idea for your business.

Translating books


Many indie authors are interested in translating their books into other languages to reach as many readers as possible.

As the publishers of our work, we own the rights to translate our words into any language, which is pretty amazing.

However, translating books can become an expensive endeavor with very little return if you don’t think through every aspect of the publishing process.

Foreign publishers contacting you

Sometimes, a foreign publisher will contact you offering their translation and publishing services of your book into their language.

I recommend hiring a foreign rights agent to help you negotiate these contracts so you get the best deal possible.

Contacting foreign rights agents

John Penberthy received almost $40,000 in advances when he sold the foreign rights for his motivational self-help book, To Bee or Not to Bee, to multiple foreign literary agents. 

He researched the email addresses of foreign literary agents and sent them a descriptive email, including a link to his book trailer. 

This effort resulted in offers and translation rights in Korean, Italian, Spanish, Portuguese, Slovenian, Chinese, and Romanian. 

He said, “I strongly recommend using literary agents (as opposed to contacting publishers directly); they are worth their weight in gold.” 

If you’re interested in learning more about translating your fiction/nonfiction, head to ALLI’s blog on how to sell your foreign rights.

For children’s book authors, keep reading.

You’ve been warned—this is about to get ugly.

translating childrens books pirate ship
Image by Tumisu from Pixabay

Translating Children’s Books—especially those that rhyme

Working with foreign rights agents may work well for straightforward fiction and nonfiction, but it’s a different story when it comes to children’s books—particularly books written in rhyme.

Balancing proper rhyme, meter, story plot, and reader interest is difficult to do in any language and often doesn’t translate well.

Rhyming books will never translate directly between any two languages (nothing ever does), and the language for children needs to be applicable.

This always results in the creation of a new storyline.

Oh, and you’ll need a snappy new title with market appeal in your target language.

A revised storyline requires one of two approaches:

—commissioning new illustrations ($), or
—shoehorning your new story to match your existing illustrations.

Translating a rhyming children’s book can become quite expensive for the indie publisher and difficult to market if you don’t know the language.

Click the image to purchase the hardcover version
VI FIRAR HALLOWEEN INBUNDEN
Klicka länken att köpa inbunden boken

My experience translating English rhymes into Swedish

When I originally planned to publish my books in two languages—my native English and my adopted language Swedish—I didn’t fully grasp the consequences of my idea.

I was naive in thinking that since my books were short children’s books, we could find words that rhyme in both languages.

It doesn’t matter if your books are 300 words or 3,000—if there is rhyming involved, you might want to reconsider taking on this arduous task yourself and pay a foreign rights agent their hard-earned 20%.

Merely finding a Swedish author to help me take on this task took a few months.

I reached out to numerous children’s book authors who wrote in Swedish rhyme, but nobody seemed interested. It’s a tough job!

I finally connected with a local author, Veronica Linarfve, who was a delightful collaborator and relished sinking her teeth into a new project so different from her novels.

Veronica had to do the heavy lifting as I could not offer intelligent alternatives to improve the meter. I can barely trust my ears to hear meter cadence in English, let alone detect it in my second language.

Fortunately, Veronica is super talented and stuck with me. We found words that worked and Swedish kids and parents absolutely love the book. 

Veronica Linarfve o Lisa Ferland
Photo credit: Veronica Linarfve

Ohh, but merely translating the words does not a book make. 

You may need new illustrations ($$)

Fortunately, I was able to crosswalk most of the existing illustrations from the English version and repurpose them for the Swedish book.

VI FIRAR HALLOWEEN spoke

Kevin the ghost needed a new costume with the words “Bus eller godis” but otherwise remained the same

Other considerations included a new book title, book cover design, title page, copyright page, ISBN, updated sales page description, and a marketing plan.

You’re definitely going to need a new title

Your translated work may have a completely different title based on the market appeal and genre of your book.

“When the clock strikes…” is a well-known phrase in English, but it doesn’t mean anything in Swedish.

The new title has to mean something to potential readers, so we changed it to, “Vi firar halloween” (Swedes don’t capitalize their titles like we do in the US/UK) which translates to, “We celebrate Halloween.”  

It doesn’t have quite the same gravitas as “When the Clock Strikes…” but Swedish readers are enjoying it and that’s the most important part.

How are you going to market your translated book(s)?

Oh yeah, marketing, don’t forget about that! No book sells itself, and neither will your translated book(s).

If you don’t know the language, you’re going to struggle to get it in front of potential readers. Google Translate will only take you so far.

Writing persuasive copy in your native language is tough and now you’re in charge of doing it in a foreign language? Ehh, ok. 

I live in Sweden, so I can take my book around to markets and stores and sell it in-person.

If you’re translating your book into Korean and you live in the US, how are you going to get it in front of Korean readers?

My long-term solution is to get my Swedish books into the Swedish version of Amazon (bokus.se) via a local fulfillment center.

Until I can get the books in circulation, I’m selling them on my Shopify website, which has been quite simple to set up and get moving.

I’m directing traffic to that site via Facebook ads.

None of this is remotely easy as I’m working in my minority language.

Again, Google Translate can only do so much.

US-based solutions, like Shopify, are super helpful but their buttons aren’t in every language so some English may remain on your page.

Here’s what my Swedish book looks like on my Swenglish Shopify page.

An Alternative Solution for Rhyming Books

But wait! I don’t come to you with only problems, I also offer potential solutions.

Tamara Rittershaus is an experienced poetry coach and editor living in Mexico.

Her family is trilingual, and she understands the need for books to be available in multiple languages.

“You need a translator and editor experienced with stories for children, because translating stories is it’s own art form,” Tamara explains.

“The translated text not only has to convey the story itself, but the jokes and puns still have to be funny, the language rich and beautiful, and the vocabulary simple and accessible to children.”

Tamara has teamed up with other bilingual professionals to offer translation services for children’s book authors in English and Spanish.

If your story is in rhyme, you have options: 

1. The story in verse can be translated as a story in prose. A good translator can use rich language to bring your story to life without using rhyme and rhythm.

2. The story can be translated to have a lyrical, rhythmic feel, but not be in rhyme. This is a step harder for the translator. He/she will need the freedom to change small details, like the order of words or the details described, to make the meter work. 

3. The story can be translated into poetry in the target language. Most likely, this is only possible with straightforward texts. It will probably require editing some details of your story and maybe even changing the illustrations. Depending on the topic and tone of your story, it may not be possible. 

Note that Option 3 is the path I chose for my Eng-Swe books. I wouldn’t really recommend it to everyone.

Be sure to contact Tamara about these options and discuss your manuscript with her team. 

They can help you decide which option is best for your story.

Pro tip: Wait until your manuscript is FINAL before attempting any translations whatsoever

If you’re publishing two separate editions —an English edition and a Spanish edition— wait for translation services until everything in your original version is finalized. 

If you’re still making changes to your text or illustrations, it’s not time to start another language edition yet. 

If you’re publishing a bilingual edition, you need to have your bilingual text ready for the illustrator early on so he/she can create the space required for the text within each illustration. As you make changes, you’ll need both an English and a Spanish editor to review the finished manuscript before publication. 

Tamara and her team offer a complete translation & editing service: 

– Professional translation services 

– Professional editing in English and Spanish 

– Digital text placement for your bilingual or Spanish edition 

They also offer marketing assistance to help you sell all of those beautiful books you had painstakingly translated.

Tamara’s website: https://www.picturebooktamara.com/

I will admit that I was a bit ambitious with my first books and eager to get them to market despite it taking an entire year. 

It will take time for me to get the books into Swedish circulation but I know that it’ll be successful once it does. We learn by doing, which is often a bit painful and expensive, but that’s how we make progress.

Whew! Ok!

So how are you feeling about translating your book?

Ja? Nej?

 

We Love Communities: How one author dominated the #1 spot before her book’s release date

we love communities

Maartje Blijleven knows how to organize communities and is an expert at helping businesses maximize their social reach.

It should come as no surprise that she was able to organize her community around her book, We Love Communities,  and rocket to the #1 spot for a month on the bestseller charts in the Netherlands by organizing her community.

Over the past 20 years, Maartje has developed thriving communities and has built an incredibly strong network of entrepreneurs, small businesses, and corporate professionals.

Her book, We Love Communities, contains not only her wisdom and experience but the interviews of other experts in the field who share their tips on strengthening communities in business.

Becoming a Chart Topper

Maartje knew how many books it would take for her book to compete with the current bestsellers in her genre.

In order to maximize the number of pre-orders of her book at full retail price, Maartje had to get creative and offer incentives that would appeal to her ideal reader—businesses, entrepreneurs,  and conference leaders looking for keynote speakers. 

Because Maartje was focused on getting a large quantity of pre-orders prior to her book’s release, her pre-order campaign looked something like this:

—Pre-order 10 books and get the ebook one week before it’s official release (savings of 30.50)

—Pre-order 25 books and get access to her 10-week online training program on building communities (savings of 888.25)

—Pre-order 50 books and get 1:1 VIP strategy coaching from Maartje herself at an incredible discount (savings of 1920)

—Pre-order 100 books and get a remarkable 75% discount on her keynote speaker fees (savings of 3490)

You can see that with each reward level, the savings get greater and greater and appeal directly to her ideal reader.

How did Maartje learn this pre-selling incentivized-rewards selling technique?

She took the self-paced online course, Crowdfunding for Authors, and got tons of feedback on her landing page. 

Click here to learn more about the course so you can rock your book’s pre-sale campaign.

Lessons Learned

Maartje worked with a traditional Dutch publisher and experienced all of the same writing anxiety and self-doubt every writer faces.

“I felt very vulnerable. Creating something out of nothing feels like you’re asking everyone to take a look inside your head. You cannot hide.”

“At first, I felt insecure to show people my work at an early stage. If I could do it over again, I would’ve involved people sooner in the process so I could have more time to process all of the feedback. The book is so much better with people’s input.”

Tips for your Pre-order Landing Page

1. Know your goals

Do you want a high number of pre-orders like Maartje had or are you trying to raise extra funds to cover the cost of production?

2. Keep it simple

Maartje directed people to pre-order their books on the Dutch equivalent of Amazon.

People who pre-ordered their books then filled out a simple form indicating which reward they ordered.  

Maartje offered four (4) reward tiers. Too many options will spoil the soup.

3. Offer rewards your IDEAL READER wants

Maartje was releasing a book around community development so all of her rewards were specifically targeting what people in the community development space needed and wanted.

4. Build your community FIRST

Maartje had 20 years of experience working with businesses, entrepreneurs, and developing a strong network of people who would not only support her book launch campaign but also wanted to employ her services and speaking opportunities.

Without a community of people to whom you launch your book, you’re launching to crickets.

5. Promote your pre-order campaign

Every campaign needs a deadline for people to take action. For Maartje, she started promoting her pre-order campaign on August 3 with a September 24 deadline—so nearly 60 days of promotion.

 

Would Maartje do it again?

When asked if she’d do it again, Maartje said she would definitely run a pre-order campaign like this again.

With over 1,000 books pre-ordered, future keynote speeches confirmed, and a slew of new clients, the results speak for themselves.

Bio

Maartje Blijleven is a digital community expert and has been building successful online communities since 2000.

As a co-founder of the communities IncludeNow. & WomenTalkTech knows how to start and grow a community. 

 

With We love Communities she helps entrepreneurial professionals and entrepreneurs to be successful with their own online community: for different companies, people and purposes.

Connect with Maartje at her website: https://welovecommunities.com

On Facebook, Twitter, and Instagram.

Shine Your Light Books—Surprising Lessons Learned from 2 Kickstarter Campaigns

and so much more

Children’s book author, singer, and all-around super talent, Jessica Collaço, launched her children’s books on Kickstarter.

Her first campaign raised over $12k and her second raised over $20k!!

Find out some major lessons in audience building, publishing, and crowdfunding in this interview with Jessica.

Jessica found success on Kickstarter in 2013 and 2016 and while social media strategies may change over time, her advice is timeless.

How much audience building did you do before launching your first campaign?

 
By nature, I’m not much of a planner—I tend to go for things and figure out how fly while I’m free-falling. Not always the smartest way to conduct things, but, in this case, it worked out well.
 
For both campaigns, I did very little audience building before the campaign started, save for my usual social media posting.
 
My audience before my second campaign was built very much by my first campaign and the other readers I gained from “Firenze’s Light“.  
 

What type of preparation, education, or research did you do before launching your first campaign? 

 
I had no intentions of self-publishing. The more research I did on traditional publishing, the more I realized I would have to grind just as hard to market my book, but for less of a cut in the traditional model.
 
Each time I tried to blow off the idea of self-publishing, the perfect resource or information would show up.
 
For instance, I had no idea how to find an illustrator. A friend of mine happened to work for Jim Henson Productions and put me in touch with some interns in their art department.
 
I had no idea how to get a book printed. My cousin happened to know someone who worked for a printer in China and she talked me through the process and estimated costs.
 
Most of my research was focused on the process of self-publishing and the costs. 
 
I have a rebellious streak and have a sometimes-good-sometimes-bad habit of ignoring “the way things are supposed to be done”.
 
For my second campaign, I did a lot of research on crowdfunding and how it had evolved since my first campaign for “Firenze’s Light”. The “Firenze’s Light” campaign happened when crowdfunding was relatively new.
 
By the time I campaigned for “And So Much More”, everyone and their lost dog had a crowdfunding campaign.
 
It felt much harder to get people’s attention.
 
There were also many campaigns that raised hundreds of thousands of dollars because they had a huge marketing budget to put behind it.
 
Rather than get discouraged by the slick, meticulously planned campaigns, I stayed simple. 

As a rule, I stopped researching and worrying about too much planning, and just stuck with what worked the first time: a good story and a clear, simple campaign.
 
I did reach out to more bloggers and publications for my second campaign, but I almost felt like it would have been more valuable to spend that time directly approaching new potential backers. 
 

“I stopped researching and worrying about too much planning, and just stuck with what worked the first time: a good story and a clear, simple campaign.”

Did you get a lot of repeat backers who supported Firenze’s Light to support your second campaign?

 
I did get a lot of repeat backers and a lot of new ones as well. I made it a point to approach my original backer list first because I had faith that they would be excited about my next book. 

 

What surprised you the most about launching on Kickstarter?

I knew it would not “just happen”  after my campaign went live, but I was surprised how it was a full-time job for 30 days.
 
I spent that time texting, emailing, messaging, social media posting, singing songs, making up new reward categories, doing FB live, making videos—anything I could think of—to get more eyes on my campaign. It was non-stop—and I have 3 kids LOL. Thank goodness for my husband!
 

What advice would you give someone considering crowdfunding their book?

Keep it simple.
 
A lot of people replicate their campaigns off of the most-funded campaigns that have a huge budget and staff that can support crazy, swaggy reward tiers.
 
Even if you’re not looking at the big dogs, the smaller dogs replicated the medium dogs who replicated the big dogs.
 
Shipping and random rewards like t-shirts, plushies, and toys can eat your budget so quickly and steal your focus from getting your book made when your campaign is over.
 
My rewards were mostly books.
 
Some of my higher level rewards were illustrating people into my book, self-publishing consultations, original songs, author readings—all things that are easily deliverable and that are services rather than products.
 
None of those items had shipping costs—speaking of which-spend a lot of time budgeting out your costs including your reward shipping, taxes (you have to pay taxes on your donations), Kickstarter’s cut etc. 
 
I also love the idea of having some “back-pocket” rewards to add value throughout the campaign.
 
These are rewards that you add to the 5 or 6 base rewards after the campaign is running.
 

When you’re on day 21 of 30, no one wants to hear about your book one more time. 

But they may want to hear about that original poem you will write their kid when they pledge $100 or tier up from $25 to $100. 

It keeps things fresh and can goose someone who already backed at a lower tier to a higher one. 
“Crowdfunding is great, but I find it takes me on a detour away from selling the books I already have.
 
I simply can’t wear all of those hats at once.”

Would you launch future books (or other creative projects) on Kickstarter?

 
I am very proud that the two books I have written have funded the beginning of my third.
 
My goal has been to self-fund the rest of my books by reinvesting all my profits.
 
If I get to Spring 2020 and I need printing funds, I might consider doing a small campaign to finish up, but I’d honestly rather publish a Kindle book or two this fall and get it printed that way.
 
Crowdfunding is great, but I find it takes me on a detour away from selling the books I already have.
 
I simply can’t wear all of those hats at once.
 
If I had to chose between 30 days of Kickstarter and 30 days of creating two Kindle Books, I’ll take Kindle.
 
However, if I were starting all over again today and didn’t have that choice, I would most likely do it. 

What would you do differently?

From a crowdfunding point of view—not much.
 
From a publishing point of view—I’d have the knowledge I have now, 5 years later.
 
I know so much more about writing for the market, good covers, great titles, smart writing.
 
I’ve spent a lot of time backtracking or working around those mistakes. 
 

Anything else you’d like fellow authors to know?

 
When you are doing a crowdfunding campaign, any time you talk about it, in any group, list your link.
 
I see so many people post in FB groups about their campaign and they don’t have a link.
 
Also, have fun  and enjoy the ride! It can be thrilling.
 

Bio

jessica collaco

Tired of searching for books that both empowered and entertained, Jessica set out to write ones that do both. She loves writing books that cultivate a world with more kindness, love, peace, compassion and connection.

Connect with Jessica at shineyourlightbooks.com.

 

Check out Jessica’s books here

Finding the Best Month to Launch Your Book’s Crowdfunding Campaign

month to launch kickstarter campaign lisaferland.com

Finding the perfect time to launch your book’s crowdfunding campaign is always a tricky balance.

Do you launch when there is less competition on the platform or when there are a ton of campaigns running at the same time?

January is generally slow because people are still recovering from December holiday (over)spending.

However, if you are launching a planner, daily motivator, or other type of inspirational goal-setting book, January is GOLD for you. Launch in January!

February is a super busy time for books launching on Kickstarter and IndieGoGo because people have recovered from the holidays and they all avoided launching in January. If you want to buddy up and cross-promote with other authors, February might be a good time.

March is always good but you have family holidays in there like Easter that can really sap your momentum.

PRO TIP: don’t launch near a public holiday and definitely don’t end on one.

April is a fine month—nothing super crazy happening then.

May is also fine for launching.

June might be tough if you are targeting teachers or parents of small children as usually school is letting out.

July might also be dicey if you are targeting parents but during the summer, there is less to do and people might be scrolling Facebook in a bored summer stupor ready to find your book (who knows?!).

August is fine even if people are away on vacation. 

September is back to school and people are back online in full force. If you can deliver the book in time for the holidays, this is a great month for launching.

October is also a fine month for launching but be sure to end your campaign before US Thanksgiving, if your audience is based in the US.

November starts to get a bit tricky as people tune out during Thanksgiving and start getting into the holiday crazy.

December best to avoid but I’ve seen lots of successful campaigns. If you have a motivational calendar, journal, or other New Year’s Resolution-type book, this is also a good month for launching because people will want the book in January.

In Summary

You can launch your campaign during any month and find success. You can also launch during a statistically “good” month and still fail.

The success of your campaign will not be due to the month in which you launch but in how well you prepare your audience for your campaign.

If you don’t communicate with your audience or if they don’t see your messages, DON’T LAUNCH. Your audience isn’t on board.

If you are getting good feedback and people are replying to your emails, blaze on you beautiful diamond.

Like anything, proper planning prevents poor performance.

Before You Launch

Ask yourself these questions to gauge if you’re ready to launch:

  • Is my audience ready?
  • Have I given potential backers explicit instructions on what to do during launch day?
  • Do I have my emails lined up?
  • Did I get adequate feedback on my campaign page, video, and rewards?
  • Am I ready to work my tail off for the next 30 days to make this a reality?

Want an expert to review your campaign page before you launch? 

 

Click here to book a campaign page scan today.

“I thought I had researched enough and knew what I was doing – but having a set of fresh and expert eyes helped so much. Lisa had many small suggestions and tweaks for me to do with my campaign that helped take it to that next level. The small small fee is so worth it. Lisa goes above and beyond.”

Rebecca Hamer
Children’s book author of the Monty Bear series

5 Things Crowdfunding Authors Wished You Knew

Crowdfunding a book is not an easy task. It requires a lot of research, planning, and preparation.

Then, you deal with people’s misconceptions and misunderstandings about your goals (most people think you’re begging).

Worse yet, your well-meaning friends and family reassure you that they’ll “buy it when it’s available on Amazon,” even though you both know they won’t.

So, before you start your crowdfunding journey, here are 5 things crowdfunding authors want you to know:

#1 It’s difficult to educate people on your reasons for crowdfunding your book

Elisavet Arkolaki at Maltamum.com was shocked at how difficult it was to educate her readers on the time-sensitive nature of crowdfunding.

When the clock is ticking and the stakes are high, you have to educate your audience well in advance of your campaign launch so that everyone is on board.

Additional resources: Book Pre-launch Audience Education: Why it’s so important

Elisavet’s behind-the-scenes look at her Kickstarter campaign

#2 It’s hard to be heard on social media these days

Lindsay Achtman was surprised to discover that even posting 2x/day on her social media pages wasn’t enough to move the needle in pledges to her Kickstarter campaign.

“I need to be posting in multiple groups, at least 10 per day, to get the engagement I wanted. I had a lot of luck posting in garage sale sites (on Facebook)!”

Additional resource: The Secret to Marketing Your Book Without Annoying People

#3 Most people are confused about Kickstarter vs. GoFundMe

Rebecca Hamer says that most of her friends and family confused her Kickstarter campaign as a charity fundraiser.

“Most people had no idea how crowdfunding and Kickstarter worked. They thought it was a charity thing… I had to educate my audience on Kickstarter…”

It’s important to make clear in your audience education efforts what crowdfunding is and how it works.

Rebecca Yee Peters also struggled with the pre-order vs. donate concept during her fixed funding IndieGoGo campaign.

“Most people kept saying in posts “Donate to Rebecca’s movie.’ Even after I kept telling them it’s not a donation. People also don’t seem to realize what “all or nothing’ means. Even at 10% funded, everyone is like “you’re doing well!” I say every time “No, I don’t get to keep that money.”

Tip: Be sure to create multiple visuals explaining your goals, the process, and how they can support you. Feel free to borrow the text from the images below.

Giving thanks to the authors is always appreciated if you use these resources—share our books on social media, buy our books, or recommend them to a friend. 

#4 You can’t always rely on friends and family to support your campaign

Some authors have very generous friends and family patrons who go above and beyond (AND WE LOVE AND APPRECIATE YOU), however, some authors do not.

For those who don’t have friends and family who are interested in our books, we must rely on connecting with strangers to pre-order our books.

Connecting with strangers requires more touch points (getting the same message in front of the same people before your deadline), more time, and convincing copy.

Jennifer Senne discovered how difficult it can be to make these genuine connections during her IndieGoGo campaign and warns other authors not to rely solely on friends and family. 

Not only is it difficult to convince strangers to pre-order your book, they often cancel their pledges at the last minute, which is extra gutting when you’re running an all-or-nothing campaign.

Additional resources:  What Actually Motivates Someone to Support a Crowdfunding Campaign

Why You Can’t Copy Someone Else’s Campaign Strategy

#5 External press doesn’t usually convert into new backers

Getting external validation (bloggers, news articles, radio features, etc.,) is GREAT social proof that your book is well-received by people outside of your friends and family network but frustratingly, doesn’t always translate into new backers.

Elisavet Arkolaki explains,

“My press coverage was great but it did not lead to sales as I expected it would (0 conversion rate). I proceeded to use the press features as proof that I was doing something noteworthy.”

Sheri Wall had a disappointing outcome with the social media influencers for her IndieGoGo campaign and said, 

“I had three influencers with large email lists who said they’d share my campaign with their followers. Not one of them actually included the campaign in an email.”

Tip: Use customized links via bit.ly or Kickstarter/IndieGoGo itself to track backers coming from various sources and evaluate your return on investment. 

Want to work together 1:1?

Find out if I can help you reach your crowdfunding goals and schedule your free 20-min consultation here.

 

3 Last-Minute Tasks Before Launching Your Kickstarter Campaign

3 last minute tasks before launching kickstarter

You’ve already gathered hundreds of emails of people interested in your book, educated them on what to do on launch day, and had expert eyes review your campaign page, reward tiers, and video. What’s left?

Here are 3 last-minute housekeeping things you should do before going LIVE on Kickstarter or IndieGoGo to help your campaign run smoothly and efficiently.

#1 Digital housekeeping

Clean your computer and your inbox! Delete old files or save them somewhere OFF of your hard drive so you don’t accidentally send someone the wrong file.

Organize all of your folders so you can quickly and easily locate your promotional graphics, videos, and materials for posting to social media or responding to a media request.

If you don’t have a clear file naming system, now is the time to develop one for your campaign.

Time is of the essence in a time-limited campaign and you don’t have spare moments to be sorting through a million emails to locate that file you sent someone.

You REALLY don’t want your computer to say that your hard drive is full and you’re out of memory during the middle of your crowdfunding campaign so be sure you have tons of extra space and Ram to operate at full capacity.

Clean out your inbox

If you’re email is hosted by your .com domain, you might need to clean out that inbox that you never check if you use a forwarding mail service and manage your inbox with Gmail (as I do).

You’re going to be emailing people directly A LOT and you don’t want their replies to get bounced back with a “Recipient’s inbox is full” error message.

In summary: Get your digital house in order.

#2 Physical housekeeping

Get all of your cleaning and doctor’s appointments done and out of the way before you launch so that you aren’t distracted during your campaign.

Stock up on grocery staples like toilet paper, paper towels, and non-perishable goods so that your trips to the store are relatively straightforward each week.

You’re not going to want to spend extra mental energy meal planning, so get that done before you launch to free up that extra space.

(NOBODY TALKS ABOUT THESE THINGS BUT IT REALLY HELPS.)

Life stuff will come up anyway—unexpected illnesses, WiFi outages, and life interruptions that are beyond your control.

Unless you’re looking for a break, don’t schedule extra things to your day if you can help it. You’re going to want to focus on your campaign as much as possible during this 30-day period.

In summary: Control the things that are within your control.

#3 Schedule ALL of your social media posts

If you’re sick, your WiFi is down, or Facebook locks you out because you’ve been messaging too many people too quickly, you’re going to want your social media posts already scheduled in the hopper.

This doesn’t mean that you “set it and forget it” as you should also be posting spontaneously, but you should have at least one post on Facebook scheduled every day of your campaign.

Write your blogs beforehand, create all of your graphics, and plan out your communications campaign in great detail.

In summary: Proper planning prevents poor performance.

Have more questions about crowdfunding your book?

Click here to book a free 20-min chat with me to see if you need a customized strategy.

Angela Castillo Launches a Little Narwhal on Kickstarter

Angela Castillo has authored 30 books ranging from Christian fiction, random fairy tales, and now children’s fiction.

She decided to launch her latest children’s book on Kickstarter with a modest goal of $1200 and I wanted to find out more about her experience.

But even modest goals require a TON of work and effort and Angela details her work below.

You’ve successfully published a lot of other books—mainly adult fiction—what made you decide to set up a Kickstarter campaign for your children’s book?

I chose to launch a Kickstarter for this book mainly because kid’s books are more expensive! Since I’m not an artist, I needed help with funding for art and formatting. Also, I’m a marketer at heart, so I saw Kickstarter as an excellent way to reach a new audience.

What type of research did you conduct before launching?

I grilled authors who had done crowdfunding projects similar to mine. I also spent hours and days scrutinizing other Kickstarter campaigns, studying their reward tiers and videos.

The great thing about Kickstarter is they keep a project up for all eternity after it ends so that you can look at thousands of projects relating to yours.

I also read tons of very helpful blog articles, including several by an amazing Kickstarter Queen. Lisa, what was it? Ferland? You might have heard of her. Anyway, she’s great.

What was the most time-intensive part of the planning or crowdfunding process?

My established audience was primarily adults, so I started from scratch to find an audience interested in children’s books.

I spent about five months before my Kickstarter campaign launched creating giveaways, writing blog articles geared toward parents, and sending out a kid-related newsletter.

I was building my kid-focused audience while trying to maintain my adult audience. Not easy!

What surprised you the most about crowdfunding on Kickstarter?

Even though my goal was to reach new readers, I was amazed by the number of backers who were drawn in by Kickstarter alone–about 60 percent.


(Lisa’s note: 60% Kickstarter-only backers is fairly high for books. Most book campaigns garner 1%-20% new folks from Kickstarter)

You received a Kickstarter Project We Love recognition—do you think you saw an increase in backers due to that?

Kickstarter has a nifty tool that shows you where your backers are drawn from. I had exactly one supporter because of the Projects We Love. Not complaining—every supporter counts!

Even though it was an honor to be chosen, it’s something they give out to a lot of people, so you end up being one of maybe a dozen per day. I was still thrilled to receive it. Very validating after working your guts off on something.

What advice would you give someone considering crowdfunding their book?

a. Listen to advice from people who’ve had success and failure.


b. Make sure you have an excellent product with commercial appeal.


c. Do the math. Have someone help you run through every possible expense.


d. Prepare for international backers. I charged extra for international shipping and I had over a dozen backers from other countries who paid way more than I would have expected for a little paperback book. But you have to prepare; otherwise, international shipping can eat up your profit very quickly.


e. Set realistic goals. For instance, let’s say you want hardcover copies, but that would add 3,000.00 to your budget. If you think it’s doable, go for it. But publishing your book and paying for illustrations out the gate is more important, set your focus on that. You can always do hardcover as a stretch goal.


f. Remember, you have to deliver. I only had to ship out about 50 books but manually package, address, and stick on the postage. It’s a lot of work and was rather daunting.

g. Set aside a few months of your life. It takes a ton of time and effort to do this right. Don’t expect to launch it and let it run by itself.

Do you think you’ll crowdfund your books in the future?

I’m too fresh off this one right now. Ask me again in a year!

If you could do anything over again, what would it be?

I would not stress so much in the middle. I was freaking out because I hadn’t fully funded in three days.

It’s really a marathon, not a sprint.

Anything else you’d like fellow authors to know?

This publishing journey is an expression of art and creativity.

When we get caught up in the finances of fundraising, I think we can lose sight of that.

It’s important to take time and remember why we are creating this book. In my case, it’s because I love it. I don’t ever want to lose that passion because of stress.

Check out Little Narwhal's Day on Amazon

Bio

Angela Castillo is an Amazon best-selling author from Bastrop, Texas who loves to ramble in the woods and explore eccentric shops. She writes Christian fiction, children’s fiction, and random fairy tales, as well as freelance blog articles. Her work has appeared in publications such as Thema and The First Line. She homeschools four little explorer/creators. Click here to find her books on Amazon. 

Click here to check out her Kickstarter campaign.

 

Avoid these common mistakes—click here to get more info

Why You Can’t Copy Someone Else’s Crowdfunding Strategy

It would be nice if we could just model our campaign after someone else’s successful campaign and see the same results but alas, that isn’t how it works.

Be sure to watch the video below for my reasons why you can’t just copy what someone else is doing.

If you try to copy someone else’s crowdfunding strategy without understanding all of the work that happened in the background and during the pre-launch phase, you’re setting yourself up for failure.

Take the time to study as many campaigns as you can, support campaigns in your subject area/genre so you see what types of email messaging authors are sending, and ask other creators about their experiences.

Types of questions to ask other crowdfunding authors

—What surprised you the most about crowdfunding your book?
—What was the biggest source of backers?

—What one piece of advice would you give someone thinking about crowdfunding their book?

Understand that a lot of different strategies can be successful but 70% of authors still fail at crowdfunding their books so you’re going to need to change strategies as soon as you see it’s not getting traction.

Enroll in my free mini-course to find out if crowdfunding your book is right for you.

10 Lessons Learned from Launching on IndieGoGo

Sheri Wall, children’s book author, recently finished her IndieGoGo campaign that raised over $5k for her book, Maiden Mermaid, a folktale in Salado, Texas.

Here are the lessons learned from her IndieGoGo campaign.

Please note that Sheri ran a flexible funding IndieGoGo campaign, so even though her goal was $9k and she raised $5k, she gets to keep the funds. If you have questions about the different types of crowdfunding platforms, click here to read more.

My IndieGoGo campaign is over. Thank goodness! 

While I’m very pleased with the orders I received and the amount I raised, it was way more work than I anticipated. 

I lost sleep. I lost confidence. 

Then the mood goes back up and you feel invincible, and you know your book is amazing. 

Then tears. 

It’s an emotional roller coaster, at least it was for me. 

Ten things I learned from my IndieGoGo campaign in no particular order, not sure any of them are original, and not sure these would all apply to other campaigns, but here goes:

#1 Keep your campaign page as simple as possible

I LOVED how my page looked and all the clever names I came up with for perks. I asked some folks a question like, “Did you see (something on the campaign page)?”

They had to come clean and say they didn’t read anything as it was too confusing and overwhelming. They looked for a dollar amount they were comfortable with and clicked it.

#2 Assume your audience knows nothing about crowdfunding

If it’s your first campaign, underestimate your audience’s understanding of crowdfunding—I had no idea so many folks had never heard of IndieGoGo. I would then follow with “What about Kickstarter?”

Blank stares.

#3 Don’t rely on influencers

Don’t put too much weight on outside influencers’ influence.

I had three influencers with large email lists that were on board to share my campaign at least once with their newsletter subscribers.

They were “so excited” to help, really loved the book, and “couldn’t wait to be part of it!”  

Not one of them actually included the campaign in an email. I got a few shares on Facebook, but that reach is just not the same.

#4 Watch your email open rates

Carefully calculate how many email reminders you will send. Your open rate goes way down the more you send.

I felt I was very conservative, but in the end, I just stopped sending them as they weren’t getting opened anyway.

#5 Be flexible with your social media plan

I had a calendar mapped out that basically went out the window. Sometimes until you’re “in it” the creative ideas don’t come (for example,  my video with the statue).

#6 Upload your campaign video directly to Facebook

Facebook prefers “native video uploads”—meaning, you upload the file and don’t link it from YouTube and will show it more.

I didn’t know this when I started, but when a friend told me, I uploaded my campaign video as a post and the views shot up in comparison to a post with just the link to the video.

#7 Don’t be afraid to reach out to acquaintances

Don’t be afraid to message folks that you don’t talk to on a regular basis. I’m going to have to be extra nice at my high school reunion.

I was blown away by distant folks that preordered and some that even just donated funds. I also messaged folks that “Liked” a post but didn’t comment. Many responded favorably to my private message.

#8 Some promises will be broken

Know that some folks will never follow through on their order or pledge—even after they call you and ask what they can do to support you.

Sigh, but life happens.

#9 Focus on the why

Educate your friends on how to share your campaign. Kindly remind them to always start with a personal message as to why they are sharing and just don’t hit the share button.

#10 Engage early and often on social media

Start engaging early with your friends and followers on Facebook so your posts will be seen by them later.

The more you comment on other’s posts, the more likely Facebook is to show your posts back to them.

At least it seemed that way.

Instagram is all about engagement as well, but I did very little on Instagram just because I’m not that familiar with it.

In conclusion

Will I ever do another one?

It’s too fresh in my mind to say.

I started producing books in my empty nest stage, and it was never actually with the intent to be able to live off the income or grow a large network. But it is all a bit addicting.

If I do ever have a repeat, I will at least know what to expect and be able to prepare mentally.

When Sheri’s not writing, she likes to cook, eat, decorate, bargain hunt, and stay active.

You can see all of Sheri’s titles on amatterofrhyme.com and follow her on Instagram @sheri.amatterofrhyme.

Bio

When Sheri’s not writing, she likes to cook, eat, decorate, bargain hunt, and stay active.

You can see all of Sheri’s titles on amatterofrhyme.com and follow her on Instagram @sheri.amatterofrhyme.

Sheri’s Books

If you like children’s books, be sure to check out my children’s book, When the Clock Strikes on Halloween, now available for pre-order on Kickstarter until May 15.

Click here to check it out! 

Lessons Learned from an Entrepreneurial Conference

In March, I presented at the annual Spark Conference, a female entrepreneurial conference and spoke about how crowdfunding can help entrepreneurs grow their audience. (Shameless plug: visit my book’s crowdfunding campaign here.)

While there, I learned how to SEO my website, connected with old friends, and made new connections that surprised me.

I was one of the only people who had flown into the conference—everyone else was local to Amsterdam—so I felt a bit like an outsider.

One can easily identify other outsiders at a conference because they often stand at the edges of conversation and hang around the coffee machine.

Those were the people I approached first and introduced myself. Once two outsiders join forces, they’re no longer “outside” and the group grows less intimidating.

Here are some additional lessons I learned while at Spark: 

Success means something different to all of us

Defining your version of success is so important because it means something different to every single person in the room. Some women had left their office jobs and were just starting the entrepreneurial journey whereas others were celebrating selling 100k books.

We’re all at different stages of our careers and maturity as entrepreneurs, so it’s important that you define your goals and understand that the conversations you have with others will be through their lens of what success means to them.

A rising tide raises all ships

This motto was said a lot during the conference and there was great emphasis on approaching all conversations with how we can help one another.

A panel discussion covered competition and envy and explained how those thoughts and emotions are not only destructive but they come from a scarcity mindset instead of an abundance mindset.

When we focus on the abundance around us, we no longer compete with others, and we are given the unique opportunity to lift one another to a higher level.

I turned to the woman next to me and said, “I really enjoy hiring fellow entrepreneurs because I know that the money I give to that person will allow her to pay another entrepreneur for her services and so on and so on.”

It’s like micro-economics in a small circle. The more you invest in one another, the more you all succeed.

Creativity is not magic, it just looks like that to people who don't know how much work goes into creating something

Creativity is not magic. It’s also unlimited. We all have the capacity to be creative.

It’s the whole 1% vs. 99% inspiration vs. perspiration thing. Creativity is really just the outcome of a lot of hard work and perseverance. 

If you work hard and don’t give up, you’ll make it farther than most people. 

Don’t approach creativity like it’s some magical process only available to a select few—we all have the ability to create wonderful things.

LinkedIn makes it easy to connect

This one was a practical tip, but if you have the LinkedIn app on your phone, which I recommend installing before going to a conference, you can turn on the Bluetooth option and connect with everyone who is in your same vicinity. 

This took away the pressure of having to print and collect (and not lose) people’s business cards but it also took away a bit of the face-to-face interactions.

Once the conference is over, follow up with everyone who you connected with and let them know what you’re working on. You never know who might be interested in what you do.

Building a business takes time

Building a business takes a long time. Building a successful business takes even longer. How long? The answer was different for everyone.

One speaker said he changed directions multiple times in the past 20 years. He also admitted that as an entrepreneur, he suffered from Shiny Object Syndrome (you can read more about that here) and that he learned to punt interesting opportunities to other people rather than try to take them all on himself.

We have limited time, resources, and bandwidth, so being picky about your projects is a good thing.

As entrepreneurs, we have that indefatigable “can do!” spirit but it can often distract and derail us from getting things accomplished.

Ready to raise the tide and lift some ships?

Go check out my book’s campaign here and share it with one person you know will love it.

https://bit.ly/clockstrikeshalloween