The Secret to Marketing Your Book Without Annoying People

Marketing is cited as the #1 pain in the rump for most writers, which is funny because…

1) marketing and then selling our books is the only way we can continue to write and do what we love,

2) marketing is a great way to creatively express your ideas, and

3) you’re a writer so you are already skilled in the best marketing tool there is—more writing.

But, I totally get it because I often feel the same way. We are selling books, literature, art! We aren’t marketing gadgets or gizmos.

Our stories came from our hearts and it feels wrong to “push” them onto people. We want people to love them just like we do.

Unfortunately, that’s not how it works. 

If people don’t see your books, they won’t know they are available for purchase.

As writers, writing should be easy, non?

Facebook ads and Amazon ads, etc., are all great but you gain external credibility when another website publishes your personal essays or articles that are tangentially related to your book(s).

Is it slower and more work to market in this way? 

Perhaps, but it should be part of your marketing toolkit and you’d be remiss in not trying it.

Non-annoying strategy #1 – write and publish personal essays

Here’s an example of how to market your book in a personal essay

This personal essay in Conde Naste Traveler “How My Mother’s Travels Shaped My World View” focused on a the writer’s relationship with her mother.

At the end of the personal essay, the author mentions,

“She wanted to travel the globe, and she did. Because of my mom, I decided to work in food media after college, even though I had zero connections in that world and all my peers were going into finance. I wrote a cookbook while working as a full-time journalist.”

The author bio at the bottom linked to the woman’s cookbook and voilá! This author is effectively marketing her book to a very warm audience. 

In fact, she is providing entertainment value and making herself relatable to the audience before inviting them to buy her book.

That’s how you market your book without being annoying.

Do you think readers are more or less likely to share an article about a moving emotional essay about interpersonal relationships than they are an Instagram graphic that says, “Buy my cookbook!”?

Readers are more likely to share writing that speaks to them on an emotional level than they will a clear advertisement. 

You have to wine and dine your readers before you ask them to buy. It’s how it works.

Write essays and publish them everywhere

Once you write a killer personal essay with your audience in mind, start pitching it to external outlets.

The bigger the outlet, the tougher it’ll be, but the sweeter the credibility and ultimate reward (more readers).

Research the tone of the articles featured by the publication and match your personal essay to their audience.

This approach gets your book in front of a lot of people all at once without annoying anyone.

You can (and should) feel proud pushing the article on all of your platforms because it’s not screaming, “BUY MY BOOK!”

The downside is that it’s not easy to (successfully) pitch third-party websites your essays and it requires a lot of lead time.

There is a ton of rejection involved in freelance writing and if you’re not experienced, you’re going to become quickly frustrated.

Alternatives to publishing on third-party websites

Don’t have time to pitch and get rejected over and over again?

Here are some alternatives to third-party exposure:

—Publish your essays on Medium
—Publish your writing on LinkedIn
—Publish your writing on your own website (you should have an author platform, hello!)

—Publish your personal essays directly on Facebook itself. Facebook loves long reads because it keeps readers scrolling and scrolling. End with a strong call to action and link to buy.
—Coordinate with other bloggers who might have smaller-than-Conde-Naste-size audiences and see if they take guest posts

Follow the example above—offer authentic, genuine writing that is attractive to your intended audience and weave in the fact that you’ve written a book toward the end of your essay with a link in your bio.

Non-annoying strategy #2 – Optimize your homepage

If the website doesn’t allow links to books/products, then definitely ask for a link to your homepage and make sure your homepage is optimized to send people to your book.

For my current children’s book Kickstarter campaign, I optimized my homepage to be a landing page. 

My homepage sent people directly to my Kickstarter campaign that way if any third-party website articles take off and link to my homepage, readers will be clearly directed to my book’s campaign.

So, in conclusion, forget the ‘Buy my book!” messaging and write another story. Write a behind-the-scenes story. Write something emotional or transformative.

Write your best work and when readers love your essay, they’ll rush out to buy your book when given the opportunity.

Keep your homepage simple and clean, and when in doubt, add a big button to direct people to your crowdfunding campaign.

Don’t lose that traffic that you worked so hard for!

An optimized homepage is the LEAST annoying thing you can do.

Non-annoying strategy #3 – Automated email sequences

Are you neglecting your email newsletter list?

You remember – the group of people who agreed to give you their contact information, but you never send them emails because you’re afraid of annoying them?

Here’s how to send emails to your newsletter list without fear of annoying anyone at all:

1 – Send an automated welcome email that is human, casual, and simple.

This lets your readers know that A) you received their information, B) they can learn more about you, and C) they can respond to the email and feel reassured that a real human being is behind the computer.

2 – Test out different headlines. 

If someone doesn’t open your email, it means that they didn’t see your message/content OR call-to-action (like ‘Check out my campaign on Kickstarter!”). 

Monitoring your email open rates is really important and super informative on what email headlines are grabbing people’s attention and which ones are being ignored.

When you retarget people with a new headline, send the new email ONLY to those people who never opened your first email.

You’re NOT sending them too many emails because they already aren’t reading them and you KNOW IT.


So many authors have this hang up about unsubscribe rates or “bothering people” — I mean, you don’t want people on your newsletter list to just sit there and collect dust, right?

Isn’t the entire point to generate a conversation? Add value to their lives? Get feedback from beta readers?

How can you do any of that if you aren’t regularly engaging with them?

Let’s look at it this way — if you have ZERO issues putting out content on Instagram and responding to comments there, then you should have ZERO issues sending emails to your subscribers.

It’s the same exact concept. They gave you permission to email them, so be sure to email them! 

If they don’t like your content, they’ll unsubscribe and be on their merry way — no stress, no drama.

So, test out those headlines and stop worrying about emailing “too often” – there’s no such thing as long as you’re sending them quality content that is engaging, educational, or inspirational.

 

Want 25 Creative Ideas to get your book in front of readers? 

Whether you are launching your book on Amazon, your website, or on Kickstarter, you need to put your book in front of readers 7 different times before they’ll take action.

Here are 25 ways to do it!

Click here for instant access (no email required).

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Do you want to launch your book’s Kickstarter campaign without annoying anyone?

If you’re interested in learning HOW to create a marketing strategy for your book’s Kickstarter campaign that doesn’t annoy your readers, then you are invited to book a 60-minute discovery call.

Serious inquiries only — you must have big goals ($10k or more) and be ready to work hard and invest in your own success.

Let’s dig deeper!

 

Top 5 Cons when launching your book traditionally instead of on Kickstarter

top 5 cons to a traditional book launch

Affiliate Disclaimer: The following article contains Amazon affiliate links below.

Many authors (me included) who experience success on Kickstarter and build a large audience will then launch subsequent books directly to Amazon or host pre-orders on their websites. 

Why? 

Mostly time and effort.

Kickstarter campaigns require a lot of organization and it’s very tempting to skip over all of the hype building and coordination of multiple stakeholders and publish directly on Amazon via Kindle Direct Publishing (KDP) so that your book is available TODAY and ready to buy.

Children’s book author Leigha Huggins, raised nearly $14k for her first book, Love Lottery, on Kickstarter and recently released her second book, The Giving World, in October 2021 directly on Amazon.

I asked her what her honest experience was launching in both methods and she generously shared her true feelings on a Kickstarter vs. traditional book launch. 

The following is from an interview with Leigha in her words.

What results did you see in a 30-day launch on Amazon vs. a 30-day Kickstarter campaign?

To be quite honest, the traditional book launch has been a bit of a letdown. I haven’t been really impressed with the soft launch of The Giving World on Kindle Direct Publishing.

I think we broke $100 in sales during our first week, but it was nothing compared to the excitement of reaching a goal of $4,700 on day one of my Kickstarter for Love Lottery. (See Fully Funded in 24 Hours for how Leigha did this.)

What are three pros and three cons you’ve experienced launching your book traditionally compared to your previous Kickstarter campaign?

Traditional book launch on Amazon

Pro #1 – I don’t have to fulfill orders (I’m printing with KDP so orders are all handled by Amazon).

Pro #2 – I didn’t have to create a promo video.

Pro #3 – Instant availability – readers don’t have to wait for the campaign to be over or for a print run of books.

Con #1 – There is no urgency. It’s one of those things that I think people will just check it out at some point on Amazon, but there’s no incentive for them to do so during launch week.

Con #2 – Just hitting the publish button (well a bit more than that) is kinda like getting a high-five as opposed to throwing a party!

The excitement with an Amazon launch just wasn’t as grand as having launched a Kickstarter for Love Lottery.

Both books were equal in terms of the love and the intention of bringing both books to life but the feel of the launches was very different.

Con #3 – You can’t do a Kickstarter once you publish… or could I still possibly run a Kickstarter for The Giving World hardcover edition?

(Lisa’s answer: Yes, you can run a Kickstarter campaign for a hardcover edition or limited-edition print run.)

Con #4 – You wonder what your Kickstarter launch would have raised…

Ha… one more …

Con #5 – You have no idea who bought your book on Amazon so you are unable to follow up with your customers when you launch books in the future.

Would you say that your pre-launch time and effort for a traditional book launch was more, less, or about the same amount as your Kickstarter launch?

Not at all close.

Where you put effort, you usually see a reward.

Let’s just say I put a lot, lot, lot of effort into the launch of Love Lottery – and still a good amount of time for The Giving World.

What would you change about your traditional book launch (if anything) to have more of a Kickstarter-like effect?

I wish I would have done a launch date or even promoted a date for a “Now Available on Amazon” launch.

I could have then built up some excitement with a countdown.

Do you prefer the Kickstarter model or the traditional book launch model? Does it depend on the title you’re releasing?

I’m sure it would depend on the title and the purpose of the book, but hands down the best way to introduce something into the world is with the support of other creatives, not just your book in the sea of Amazon listings.

I would 100% recommend running a Kickstarter – especially if this is your first book. But in the same breath, a traditional launch has its place too.

Would you do a traditional book launch again or do you prefer Kickstarter?

I think it would depend on the situation. Kickstarter is my preferred method of introducing my passion project into the world.

But timing and urgency – and just time, in general, lead us to launch our newest release on Amazon.

Anything else you want to mention?

I have had mixed feedback on the cover of The Giving World.

With Love Lottery, I loved the interaction on Kickstarter and allowing backers who supported you to vote and have feedback on things that were still in progress.

It would have been wonderful to have people give their insights and let them give us feedback on the cover options.

Bio

Leigha Huggins The Giving World

With love, purpose, and warmth, Leigha Huggins invites you into her world with her heartfelt stories. Leigha believes intention and words are the guiding force in life. Visit her website to learn more about The Giving World.

Website: www.thegivingworld.org

 

 

More Books by Leigha Huggins

Related

I too, had some regrets about launching my book directly to Amazon. Watch the video below for more:

Want to work together? 

If you’re serious about launching your book on Kickstarter, then I’m here to help you figure it out without needing to recreate the wheel.

I offer free tips here and on my YouTube channel as well as a personalized comprehensive 1:1 crowdfunding coaching program that keeps you on track and organized.

Click on the link below to book a 60-min discovery call and fill in the questionnaire to see if we are a good fit to work together.

A Behind-the-Scenes look at OpenAI DALL-E 2 AI Art Generator

Like a kid on Christmas morning, I clicked the “Get Started” button on my invitation email from OpenAI DALL-E 2.

Months ago, I joined their waitlist to beta test their powerful AI platform. For the past year, I’ve been experimenting with NightCafe Studio (NC), another AI art generator, with exciting but varied results.

Both AI art generators use text or keyword prompts to create visuals.

So, entering something like, “A wise owl wearing glasses, digital illustration” will result in a wide array of illustrations.

The more specific you are with the text prompts, the more control you can exert over the AI tool, provided you’ve trained the tool using multiple iterations.

After a few attempts, DALL-E 2 created a wide array of beautiful characters — something I couldn’t do with nearly as much ease in NightCafe Studio.

I entered the same prompt in DALL-E 2 and NC to see what both tools provided.

DALLE-2

NightCafe Studio

 

WOW! Right?

The DALL-E 2 illustration was one of 9 illustrations generated by the tool. 

I spent 6 (!!) credits on NightCafe to get an illustration of bizarre-looking vegetables. 

In order to get the NC version to look anything like the DALL-E 2 version, I would need to spend a lot more time and credits experimenting with various start images and prompts.

DALL-E 2 is incredibly, incredibly powerful. 

More results from DALL-E 2

DALL-E 2 In the News

As I was experimenting with DALL-E 2, Cosmopolitan Magazine published its first cover using a DALL-E 2 generated image.

Source: Cosmopolitan.com

 

I tried the same prompt myself and the results were not as striking — proving that AI-generated artwork is revolutionary, but still inconsistent.

The inability to duplicate the same image from the same prompt proves 2 things:

1 – Nobody can really “copy” someone else, even if using the same text prompts

2 – Creating consistent images or visuals is extremely hard

The best combination, in my opinion, is leveraging all of the tools in your toolbox.

Use AI to generate a start image and then manipulate further in another editing tool like Photoshop.

Combining DALL-E 2 and NightCafe Studio

My favorite combination is to use DALL-E 2-created images as starter images for my NightCafe Studio prompts where I have greater control over the style and output.

Perhaps it is because I’m more familiar with NightCafe Studio, but I really love how I can control the finished result using my tested prompts.

Here are a few examples:

DALL-E 2

 

Post NightCafe Studio Edits

 

DALL-E 2

Post NightCafe Studio Edits

DALL-E 2

Post NightCafe Studio Edits

Ethical Considerations of AI Artwork

A lot of people are seeing the power of DALL-E 2 and freaking out saying that this software will replace artists.

AI can be used to improve our lives, but we are really uncomfortable when it starts replacing artistic creativity.

Employment, privacy, and AI becoming self-aware, are usually always cited as the top concerns for artificial intelligence (and rightly so!).

Sure, we are ok with AI in our cars braking for us in case a child runs into the street.

We are even ok with AI in healthcare to improve health outcomes.

But using AI to generate art?? Now we are in murky waters.

As someone who has been in the AI Artwork space for the past year and interacted with artists using Midjourney, NightCafe Studio,  I can say with confidence that it does take a lot of experimentation, time, and effort to figure out how to use text prompts correctly.

A lot of artists say they use AI as their digital paintbrush.

Despite that, innovation and new technology should be approached with caution.

DALL-E 2 has strict limitations on creating artwork that resembles real people like celebrities and political figures. 

Currently, DALL-E 2-generated art is for personal use only and cannot be commercialized.

AI can be a visual tool similar to how Billie Eilish and Kanye West experiment with autotune.

Remove the tool from the talented artists and they are still amazing.

Remove the tool from the amateur and they can’t produce the art.

Current limitations of AI Artwork

Currently, one major limitation of DALL-E 2, is that the AI generates completely different images every time.

One may struggle to create a cohesive narrative story with a main character using DALL-E 2 as it is not possible to replicate similar characters or scenes.

At the moment, the tool can be used for one-off visuals, inspiration, designing mood boards, or brainstorming ideas.

While DALL-E 2 is incredibly powerful, the novice user will have a hard time getting repeated results.

If one uses CLIP-guided diffusion tools and has sets of prompts that produce a similar style of artwork, it is very possible to create a book using only AI-generated artwork.

The Future of AI Artwork

DALL-E 2 is the most powerful AI-generator currently available and the results are stunning.

AI-artwork platforms are just finding their footing and they are becoming more powerful every day as users train the AI.

I don’t think AI-artwork will disappear and if anything, we will see more and more AI-generated artwork in our illustrated books, cookbooks, fairytales, magazines, and media.

What I love most about AI artwork is that it allows us all to play in the visual world.

If you want to sign up for DALL-E 2 beta access, you can do that here.

Since the technology is open to everyone, there are other interfaces that you can use to generate start images like DALLE-Mini.

Alternatively, you can always experiment with NightCafe Studio, Midjourney, StarryAI, WomboAI and others.

What do you think of AI-generated artwork? 

Follow me on Insta!

If you love fae, elves, trolls, and more, be sure to follow me on Instagram @AIArtwork_Fantasy

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Why a crypto winter shouldn’t stop you from building in web3

crypto winter meme

Reading time: 2 mins, 26 seconds

Disclaimer: We are not financial advisors and do not offer financial advice. Always do your own research. Consult a professional investment advisor before making any investment decisions. Our content is for entertainment only.

Crypto Winter 2022

Well – this has been a chilly WEEK for the crypto community with talks of a crypto winter.

When we were writing this newsletter last week, the Total Market Cap of crypto was about ~$1,2 trillion. As we write this today, it’s down to ~$0,9 trillion. We aren’t used to working in trillions, but quick math says that $300 billion of value has disappeared in the last seven days.

That’s a lot.

If you follow the crypto space much on Twitter, discord, podcasts, etc., you know that the tone has changed very quickly. Before, web3 newsletters focused on “how to best build community within your DAO.”

Now we are hearing warnings that we are approaching a “crypto winter” where everything freezes, nothing grows, and the community goes into pause mode.

crypto winter meme

We’ve survived a crypto winter before

There have been two previous crypto winters — in 2014, 2018, and potentially, now again in 2022 (Bloomberg 2022: The Crypto Winter is Here). Where traditional markets have “bear” cycles, crypto seems to have four-year cycles of winters.

What’s different about this time versus previous crypto winters was that people worried that the fundamentals of blockchain were flawed. We are already 8-10 years past that worry. 

This winter reflects the general financial issues we are seeing in high-interest rates, inflation, and market hesitation. 

Still, this does not reflect problems with the functionalities of blockchain or crypto itself, implying that the concepts are sound, but the market is tough for everyone, everywhere.

Without a crystal ball, we don’t know what will happen and wouldn’t want to hazard a guess.

Cryptocurrencies are highly variable, and while Bitcoin has crashed to the lowest value seen since July 2021, we’ve also seen it rise just as quickly.

We believe web3 is still relevant, necessary, and revolutionary

This downturn has caused us to think deeply about why we are so interested in the overall crypto space and, even more importantly, why we are interested enough to put out this weekly newsletter.

1) We still believe that web3 enables new ways for authors to get fairly compensated for their work.

2) We still believe that web3 makes it easier for books and authors that mainstream publishers have traditionally overlooked (i.e., due to audience size, not having the right network, etc.) to be published.

3) We still believe that web3 allows new ways for authors and readers to connect and for communities around stories.

4) We still believe that web3 unlocks new ways to write stories- through community engagement, integration with NFTs, and more.

5) We still believe that both authors and readers will value all of the above.

6) We still believe that the billions of dollars that Venture Capital funds have invested in this space improved web3 technologies, tools, and experiences. We all know that these things take time to launch.

7) Overall, we still believe that we are just beginning to see traditional firms (i.e., banks, consumer-facing companies, etc.) put money in the space by launching NFT projects, investing in companies, and making crypto available to the broader public, etc.

Passionate communities will always prevail

So while we have NO IDEA what will happen in the crypto/web3 markets in the future, we feel comfortable with these core beliefs.

We’ve been around long enough to know that anything built by determined, passionate groups of people won’t disappear with a little tumult and hardship. 

The people who continue to explore and build in the space are the ones who will hit the ground running when crypto resurfaces again.

We will keep those beliefs in mind and get inspiration from the amazing project’s building and growing within the web3lit community.

So whenever we get too bummed out about our portfolio value, we’ll look at what we see from Sitka World, SolType, Readl, Jenkins the Valet, Page DAO, StoryPrima, and so many more and realize that we’re in good hands.

Until next week!

Jon and Lisa Ferland

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What are We Most Excited About for Authors in Web3?

why are we excited for authors on web3

2 min, 8 sec reading time

Last week, we sent out a deep dive focused on StoryPrima DAO. As we mentioned then, we are very impressed with their dual focus areas.

Their first goal is to help authors launch their books using NFTS by educating authors and readers and incubating projects.

Their second goal is to create content to spark discussions within the web3 and literature communities. 

Their new podcast series is a huge part of that, and luckily, they were able to get some pretty good-looking and super smart guests for their 7th episode on Wednesday.

(Hint, it was us!)

We were super excited to talk with the team there and enjoyed the conversation with Devin and Barry. 

We think you will enjoy the entire discussion, but we wanted to give you the highlights below:

Topics we discussed:

1) Differences between Web2 Kickstarter/Patreon vs. Crypto

The main difference between web2 and web3 is that in web2, you’re exchanging money for a product. In web3, you can exchange money for equity and invest in an indie publisher or small press.

Both models can have long-term patronage and co-creation, but it’s only in web3 that facilitates easy investment for equity.

2) What determines an author’s success in the web3 space?

Devin: Lisa, with your experience guiding authors in the self-publishing space to raise money for their projects, what are the things you think might be technical barriers to authors joining web3 today?

Lisa: I think the authors anywhere who are most successful are the ones who are willing to experiment and try new things and persevere. I think those are the core qualities for taking on anything. Of course, you have to have a good story, but if you have no readers, it doesn’t matter. So you have to embrace putting yourself out there, explaining why your story is wonderful, fantastic, transformative, etc., and translate the value to the reader. 

Web3 is no different than web2, and if you try to shortcut or do things out of order, you’re just going to stumble and Bumble and take ten times as long. If you build up your audience and build excitement and buzz, you’ll have a big launch no matter what platform you’re launching on.

3) What are we most excited about for authors in web3?

Suppose self-published authors want to direct their community to web3 for the opportunity to participate in a new kind of equity-based model or invite their readers to invest in them as a writer or creator. In that case, that’s a great way to build an authorship business.

Also, what about read-to-earn? That’s a great idea that incentivizes both authors and readers to join the web3lit space and consume stories in a new way.

We also think dynamic art or dynamic storytelling is possible in web3 in a way that isn’t possible currently. The possibilities are endless.

4) How long will it be until a web3 author gets a Pulitzer or a mainstream award in the future?

Lisa: I think it’s tough because traditional publishing really looks down upon alternate ways of storytelling and is reluctant to make big moves outside the box. I’d rather see web3 authors create their own awards than seek the validation of the traditional literature gatekeepers.

This space moves quickly and you won’t want to miss a thing! 

We put out new web3lit articles every Friday.

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4 Ways in Which StoryPrima DAO Educates and Accelerates Authors on Web3

4 min, 35 sec reading time

One of the most common phrases you’ll hear if you spend as much time as we do in crypto-Twitter (note – not recommended!) is – “We’re so early!!!”

The phrase is an invitation to everyone who hasn’t been mining bitcoin from their basement since 2014 that they haven’t missed out on all the fun times to come.

It also warns people that the space isn’t fully mature yet, and there are hurdles ahead. Technologies are improving with each innovation, but the road is still unpaved.

If you step away from the space for a month or two, you’ll be blown away by the changes you see when you come back.

Exponential growth and development are especially true with StoryPrima DAO, which launched in March 2022.

Last week, we discussed the potential of DAOs. If you haven’t read that yet, you can here.

It’s important to remember that DAOs are like neighborhoods. The communities will be different, so be sure to do your research to find your people.

What’s great about StoryPrima is that you can get a really good sense of their personalities, mission, and approach to web3lit from their podcast.

Click here to listen: #STORYFIRST Podcast
(We’ll be guests on this podcast in a few days!)

Intro & Background 

StoryPrima DAO started after the founders of “Legends of Cypher” created their story-led NFT project. While doing so, they realized that writers in web3 required more assistance. 

As they write on their site, their DAO was “founded to help make the journey of other individuals and teams seeking to harness NFTs to drive powerful and enduring storytelling easier.” 

Their goal is to give authors “tools, resources, and funding to help them develop rich, story-oriented NFT projects.”

Building a Web3 Publishing House

If you build it, they will come

StoryPrima announced that their first research publication will be a “census and taxonomy of story-oriented NFT projects” published this summer. So we are looking forward to seeing what they eventually publish.  

Their podcast is exciting, and they have released seven episodes so far, all delivering on their promise to “highlight the mavericks who are leveraging the power of NFTs to tell the blockbuster stories of tomorrow.”  

Image Credit: https://storyprima.io

We generally listen to one crypto-related podcast each morning when we walk the dog, and their episodes feature entertaining and thought-provoking conversations.

If you’re interested in learning more about the importance of stories in the NFT world, check out their episode on “How to Build a Blockbuster Franchise.”

Also, their interview about “AI & Community-Powered web3 stories” raised many questions about how AI and web3 technologies can be combined in the future.

Overall, the “getting readers excited” workstreams are off to a promising start, which should create a DEMAND for story-led projects.

For all the Authors in the House

If you’re an author who is interested in web3 for future publishing projects, then you’ll want to head to StoryPrima’s website for more information and contact them if you want to join their DAO.

StoryPrima states that their goal is to educate authors by explaining the “benefits and drawbacks” of web3 technologies and business models. 

StoryPrima can provide authors with a safe place to learn how web3 unlocks new community engagement and storytelling capabilities. 

It can also ensure that authors understand the “chaotic NFT market” demands and don’t expect that simply launching an NFT of their book will make them a million dollars overnight. 

Educating writers about realistic expectations will benefit the whole space and bring much-needed content and readers to the space.  

Attracting Readers to web3

StoryPrima DAO is also focused on building a readership for the writers within their DAO. This is unique as some other DAOs are focused on the more technical aspects of web3lit.

Building a readership is core to every publishing project and if you can have DAO community members help you with that aspect of your publishing journey, that’s a huge value add.

Incubating Selected Publishing Projects

StoryPrima DAO plans on offering an incubation program for projects selected by the DAO members themselves.  

While the application process isn’t yet finalized, the goal is to provide up-front investment to the project in exchange for “royalty or revenue shares.”  

In other words, an advance.  

This is very common in the traditional publishing world, but now the book deal decision-makers aren’t a major publishing house – they are anyone holding a Prima Token.  

Because we care about you, we promise NOT to go into the technical details of how they create and allocate these tokens (i.e., what is known as token economics or, more commonly, tokenomics.) 

Just know that holding these tokens will allow someone to help make strategic decisions in the organization (i.e., which projects to incubate). 

The tokens will be able to be traded for other crypto coins (i.e., Ethereum or Bitcoin), which can be exchanged for actual money. 

(Note – StoryPrima has a lot of details on their site that do go into these details if you want further reading.) 

Is StoryPrima Similar to a Traditional Publisher? Well, not really.

Last week, we showed some examples of how DAOs can be considered the “corporations of web3.” Now let’s see how that works with StoryPrima. 

Traditional publishing houses are corporations that identify books they think should be published. They then (may or may not) help promote and market the books to readers.  

Web3 publishing houses (i.e., StoryPrima DAO) are decentralized and empower the community to identify books they think should be published. 

Using their established podcast, social media, and community members, book promotion will be a DAO-led effort.

One notable difference is that anyone passionate about publishing in web3 can help make decisions for the DAO, while traditional publishing decision-making is top-down.

Hopefully, this can allow amazing new authors to connect with the communities waiting for their stories authentically.  

Summary

We know we’re so early, and StoryPrima DAO launched in early 2022, so there is a lot of potential there. 

It’ll be great to see how they grow in the future.

By focusing their priorities on growing the demand side (i.e., readers) and the supply side (i.e., authors) of web3lit, they are creating the potential for a “virtuous flywheel.”

  • Have a great story
  • Promote Story on Podcast/Media Channels
  • The story reaches passionate readers and is a financial success
  • More authors hear about it and become interested in the web3lit space
  • Incubate more great stories and begin again

Overall, we think this DAO would be great for anyone with publishing industry experience who is disenfranchised, frustrated, or recently quit their publishing job. 

 Also, this DAO is perfect for any author with talent, passion, and a niche audience currently underrepresented by traditional publishing.

Be sure to contact them for more information about what it means to join StoryPrima DAO.

Website: https://storyprima.io/

Podcast: https://storyprima.io/story-first-podcast/

Twitter: @storyprima_dao

This space moves quickly and you won’t want to miss a thing! 

We put out new web3lit articles every Friday.

Click here to get our Gutenb3rg emails directly in your inbox.

 

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Can DAOs disrupt traditional publishing as we know it today?

2 min, 45 sec reading time

We understand if your eyes immediately glaze over in confusion when you hear the term DAO, but we think this overview is worthwhile. 

Web3Lit DAOs are still very, very new, but we can only imagine what they can offer to authors and readers over the long term. 

In all honesty, we believe DAOs can help web3 disrupt and redefine the publishing industry.

Because this is a bit of an “out-there” topic, we’re going to do a quick intro to the idea of DAOs today with the promise to do a Deep Dive next week.

annakin and padme meme about dao complexity

Background

 

 

There are two high-level views of DAOs right now:

1) They are “group chats with bank accounts”

OR

2) they are an “essential tool in the new set of crypto-economic primitives that will change how humanity coordinates capital and resources.”

DAO vs Company_Aragon
Image Credit: https://aragon.org/

While they differ in scale, both describe the idea of a “web3-native” business.

And based on what is taking place in the crypto-marketspace, that seems to be about right. 

While some of these businesses are smaller – more like collectives or co-ops – a number of them are big businesses that have millions or even billions of dollars in their bank account (treasury).

They work in very different ways than traditional companies as well. Instead of a traditional hierarchy of processes and rules, DAOs are much “looser.” 

DAO members can decide what projects to fund, what decisions to make, and even how much contributors are paid. 

And lastly, DAOs are being found across almost every industry. 

This DAO Landscape graphic shows a bit of the complexity – and it was completed in the summer of 2021 – BEFORE DAOs really became popular.

Image Credit: https://coopahtroopa.mirror.xyz/

Now you can easily find DAOs that:

1) Run Podcasts (we are part of this!) – https://www.rehashweb3.xyz/

2) Launch Wall Street style investment tools – https://indexcoop.com/ https://syndicate.io/

3) Fund big projects that benefit the Open Web – https://gitcoin.co/

4) Are trying to buy a professional sports team https://www.krausehouse.club/ or a country club https://linksdao.io/

5) Fund BioTech Longevity research https://www.vitadao.com/

6) Create a crypto-media network 

7) Literally anything…there is a DAO for basically everything now! 

(We even joined a DAO that tried to buy a copy of the US Constitution so that it could be kept in a museum for everyone to see…that didn’t work out so well.)

Overall, DAOs create a super democratized approach for how people work together to develop businesses within the crypto/web3 space. 

 It can get MUCH more complicated than what we’ve described, but we’ve promised not to go too deep here. 

If you want further reading, feel free to dig into these articles:

 

With all that said, what do DAOs mean for web3lit?

Glad you asked!

Get excited for next week when we dive into StoryPrima DAO and what that could mean for the future of publishing.  

This space moves quickly and you won’t want to miss a thing! 

We put out new web3lit articles every Friday.

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How Tales of Elatora uses Dynamic NFTs and Gaming to Keep Readers Engaged

illustration of a polar bear holding a spear NFT in tales of elatora

By: Jonathan Ferland | Estimated reading time 7 minutes

Web3Lit Deep Dive of the Week
Tales of Elatora

Imagine the creative possibilities if your readers could own artwork that changes over time.

What if one of your characters starts off as a beautiful princess living in a castle on a hill. As the reader progresses through the story, the princess gets drawn into battle and she becomes a fierce warrior.

She trades her jeweled crown for a messy braid and mud-smeared face. Her smile turns grim as she defends her kingdom on the battlefield.

Your reader who buys the artwork at the beginning of the story refreshes their OpenSea account and watches the artwork transform over time. The beautiful princess is now the battle-tested warrior.

Not only is this possible, but that’s what is currently happening in Web3Lit with dynamic (programmable) NFT artwork.

Writers are customizing their character artwork, cover designs, and more based on seasons, time of day, and story progression.

In our Deep Dive of the Week, we explore how Tales of Elatora (ToE) uses dynamic NFT artwork AND gaming to keep their readers engaged with the story and one another.

The possibilities are endless and only available through Web3Lit.

In their words, “Tales of Elatora is an NFT story and RPG that launched April 2022. Featuring 22 different animals, each part of a Faction (Buntai or Gundan), carrying unique traits and a specific role.”

Overall, we believe that Tales of Elatora provides a wide range of inspiration for people new to the space and those trying to understand what makes Web3Lit different from Web2 (or even Web1!).

The Story

visual categories of content creation in web3lit

ToE is a “story-led NFT” project with a well-thought out lore, including maps of the Elatora world and deep dives of their factions and spirits that are central to the story. 

They have also made the first three chapters of the book freely available on the site so anyone interested can check out the story before collecting one of the NFTs. 

In addition to the written story, they are also coming out with audiobook options.

cartoon illustration of a wolf-like creature holding a skull in a tree staff

Cool Stuff that they offer that wouldn’t be possible without Web3

Side note: When people first started hearing about NFTs, the majority were static image/art NFT.

Over time, Web3 projects released Dynamic NFTs to keep collectors engaged over time. These dynamic NFTs are programmable and can change appearance based on the season, time of day, or any situation to reflect what is happening in the story. 

Imagine if your ebook cover design changed from a daytime scene to a nighttime scene based on the time of day? This technology allows for artists to be even more creative with their digital work. 

ToE uses programmable/dynamic NFTs to enhance the reader experience and provide utility in both the story and role-playing game.

Vince Macmahon meme about swappable NFTs

Programmable Art NFTs

illustration of a polar bear holding a spear NFT in tales of elatora

When you first mint your NFT you get “2 for the price of 1” (except for transaction fees) with both a character NFT and a weapon NFT.  

Because they are split into two distinct NFTs, users can swap or trade with other members to switch their features and further customize their characters.  

So, if you started off with the Polar Bear with a Spear, you could trade with your Otter friend to get a battle ax.

This leads to more personalization and community engagement overall.

illustrated otter with a battle axe

So while the great Otter image above shows the character in the daytime, by refreshing the metadata (easily done on OpenSea), the art will update to show “Elatora time” (i.e. shifting from day to sunset to night views).   

That’s fun! 

Both of these dynamic strategies are really creative ways of customizing your NFTs that we haven’t seen in many other projects, while also adding a lot of “wow” factor.  

This type of dynamic art could be used in really innovative ways – potentially changing hair, makeup, clothing, character age or anything else that ties in with the story.

Maybe the art could change based on how far the reader has gotten into the book?  

As further reading if you are technical and/or really interested in the space, I’d highly recommend this article by Unlock Protocol. 

Unlock Protocol is an amazing team (honestly – so impressive!) that offers open-source technology “designed to streamline membership benefits for online communities” and was used by ToE to build out their Dynamic NFTs. 

In the article, they go deep into the how the logic works for everything. It confused us, but was really well-written and thorough! 

Co-Creation and Gaming

In addition to the NFT technology they used, they also created multiple ways to USE the NFTs.  

The first is one of our favorites Web3Lit use cases – allowing NFT holders to co-create the story.

With ToE, anyone with an NFT can “vote on the storyline at the end of each chapter as it’s being written.”

While we were pretty familiar with the story co-creation idea, this next idea was something we had never seen from any other project and really caught our eye. 

This unique feature is a “text & image” based Role Playing Game (RPG) run through Discord.

As they describe it, “our game allows all NFT holders to explore Elatora in a fun, different way. The game checks your crypto wallet and sees which NFTs you have. You will then play the Faction and Class that your avatar has. Besides getting to know our world better, the game also allows us to give away fun prizes and rewards.”

We love the story+game idea for three reasons: 

  1. ToE understands their target community and delivers interesting ways for readers to interact with the characters in an immersive setting.

     

  2. This project provides both reason and incentive to purchase multiple NFTs since they can be used in the game.

    The Dynamic NFT technology uses your character avatar and (interchangeable) weapon NFTs. This enables you to use your NFTs in new and fun ways as you go (assuming we understood everything correctly).

     

  3. The project keeps the community engaged while the story is being written. Writing a story like this can’t be rushed too much – quality is essential!

    But this means that chapters (and voting) can take weeks or months before the next update. In most projects, this means that community members don’t really have a reason to login to the Discord Channel and communicate with each other.


    But like having a pool table in a basement when teenagers live in the house – the interactive game means that there is still something for them to do and a reason for them to engage and build a really tight-knit community.

Stuff that could be done without Web3

Community Building

As always, community building is the hardest and most important part of any project.

ToE has a few unique ways that they are trying to create a passionate community and opportunities for co-creation. 

The first is the “buy more, get more” bundle strategy. While most people will start with the one NFT option (which gives the benefits we’ve talked through today), they’ve also outlined 3 other premium bundles.

Based on how many NFTs a collector acquires, they can get:

  • Minted Artwork
  • Character role in the Book (*note, this is interesting and something we will touch on in future weeks for other projects)
  • A “house” in Elatora that would be included in the book/game
  • A town named after you in the book/game!

Similar to tiered crowdfunding rewards, this allows more passionate investors to invest more and receive additional value-add.  

NFT tiers of tales of elatora

The also build community by acknowledging new collectors on Twitter.

While this will be tough to maintain as the community grows and eventually sells out, it’s a really nice, welcoming feature now. 

Lastly, as part of our research for this deep dive, we’ve recently joined the Discord Channel, and it appears to be a very positive, energetic and passionate group. A fun community is exactly what you would want to see in a project like this!

Summary

Overall, Tales of Elatora provides a wide range of inspiration for people new to the space and trying to understand what makes Web3Lit different than its predecessors.

They do a great job of combining some “traditional” literature tools (i.e. reward tiers) with some really innovative and effective ways of utilizing new Web3 technologies.  

Even compared to the majority of Web3-native projects, their usage of Unlock Protocol’s dynamic NFT technologies and the game they created really sets them apart from the crowd. 

All-in-all, this project provides a roadmap for how innovative, independent, and story-led NFT projects can launch.

We are very impressed with their ability to take on high-quality story writing AND game development simultaneously. 

We also acknowledge that it takes a lot of grace to turn over creative decisions to your community.

Not many writers want to put too many creative decisions in the hands of their readers, and we are impressed that ToE is so engaged with their community.


We are really excited to see where the project goes in the future!

Important links:

https://talesofelatora.com/

https://twitter.com/talesofelatora

https://discord.com/invite/bfze56AJ3V

 

High-level Summary of Tales of Elatora

Tales of Elatora is a story-led NFT project that allows for extensive community engagement and co-creation. Not only can NFT holders trade weapons and characters that are part of the world, but they can also direct the storyline and interact with fellow community members in both story and role-playing game.

ToE is unique in that by using Unlock Protocol as their technological platform, the NFTs are programmable, making them customizable for the NFT holder. Similar to outfitting a character in a game, you can swap out their weapons based on the NFTs you hold, which grants them different powers in the game.

Who Might Be Interested in This Model

A story with a broad universe of characters and elements that readers might want to swap/exchange. This could be anything from changing clothing, weapons, hairstyles, makeup, you name it! If you have a world of characters or features that you want to program into your NFTs, you have a lot of options.

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Our disappointing experience using mirror.xyz – the lights are on but no one’s home

a woman in a red shirt sitting at her laptop with her head in her hands in frustration

3 min, 26 sec reading time

What is mirror.xyz?

Mirror could be a potential onramp for Web2 writers to enter the Web3Lit space. However, at the moment, some of the bugs and issues with Mirror can complicate, frustrate, and discourage new users from using the tool.

If you follow the crypto space at all, you know that mirror.xyz is THE publishing platform for Web3 creators. 

Billing itself as the “essential Web3 toolkit for sharing and funding anything,” it’s been valued at over $100m USD. 

It became extremely popular in 2021 because of the success of its “$Write Race” competition that had authors competing for “articles of the week.”

Since then, the reason it is viewed as the best publishing platform for Web3 is because it allows authors to easily generate value for their work. 

How does Mirror Differ from Medium?

Compared to most publishing platforms (i.e. Medium, etc.), Mirror allows creators to monetize their content with Web3 plugins for crowdfunding, minting their articles as NFTs, and even setting up a crypto-based “tip jar”. 

It also promises easy “splitting” of any funds across multiple authors, so if for instance, you were part of an amazingly-attractive-and-intelligent-husband-and-wife-team writing together, you could easily split any funds received from your work.

Because of this monetization strategy (and cache among the Web3 community), Mirror has become the site where authors publish technical documentation, deep dives on topics that they care about (like Meagan Lloysts “Metaverse 101”), and even crowdfund their novels (like Emily Segal in April 2021). 

Testing Out Mirror Ourselves

So, before we can help more authors figure out how mirror.xyz works in Web3, we had to try it out ourselves and report back. 

In our case, Lisa is an expert in Web2 publishing tools and has extensive experience collaborating using cloud-based platforms with authors worldwide. 

Jonny is not an expert by any means, but has played around with a number of Web3 platforms and has minted a few NFTs in the past.

Together, we make the perfect semi-experienced novices who would seek out publishing on Mirror as the first step into Web3Lit.

With all that said, we have been really disappointed in our Mirror experience and won’t be recommending it to others until some things are fixed.  

Our Experience Publishing on mirror.xyz

Initial Setup

When first going to Mirror, you find a polished background about the site and some promoted articles/projects. Only once you connect your Metamask/crypto wallet do you get to a completely different toolbox site that allows you to start creating.  

screen shot of mirror.xyzs homepage says create and connect your world on web3
jonny stockholm's mirror dashboard with two articles

Off the bat, things were easy. 

We were able to quickly create an entry and the content blocks to embed images, tweets, and URLs were all simple and easy to use. 

So far so good.  

But then we started running into three major issues:

1. Outdated/Confusing Guides

Again, we are not experts in the Web3 space, but we also aren’t brand new.  And we really struggled to get our first publication posted correctly.  

While they have a guide available, a lot of the directions are incorrect.  

For example, the $writerace that mirror.xyz became famous for was discontinued months ago, but that first day we were trying to figure things out and found a page saying that we “need $WRITE tokens in your wallet to compose, publish, or create an account on Mirror.”

This is simply untrue – and we know this because we follow the space closely – but a new entrant in the Web3 space would be really confused. 

The Editor Guide’s instructions were not the most helpful either. 

Definitions and terminology in the Editor guide differed to what was on the site, and so without a helpful Editor Guide to assist us, we headed to Mirror’s Discord server for more help. 

However, once there, we could not view any previously asked questions or get an answer to any question we posted. 

The Discord server sat empty and erased our posted question clean after a few minutes like we were never there. It was an experience that was not only unhelpful but also quite frustrating.

2. Inability to Collaborate

This was a huge disappointment – mirror.xyz does not enable authors to co-create on the platform itself. We had to draft our article in Google Docs, edit using Grammarly, and copy/paste the final version into Mirror. 

To co-create our initial draft, we needed multiple tools in Web2 before dropping in the final version into mirror.xyz that needed to be reformatted.

We wish mirror.xyz enabled authors to share the same drafts and co-write articles prior to publication.

3. Features Not Working Properly

Embeds not working

We used the URL feature to visualize people’s Tweets in our main article. While that feature worked during drafting and preview, they reverted to ugly links upon publication. 

The same happened with the image link display on social media. 

When we shared the published article on Facebook, the assigned main image displayed properly, but it showed up as a blank square on Twitter.

How are Twitter folks going to recognize our genius with a blank square next to our headline?

It looked unprofessional and incomplete. 

Issues Splitting Royalties

One of the huge benefits of publishing in Web3 is the promise of easier royalty management among co-authors.

Despite two wonderful people minting our article, neither of us has any ETH in our wallets from the SPLIT. We’ve tried to “claim” the split, and spent ~$10 worth of ETH in transaction fees, but didn’t actually get any of the value. 

Will we ever be able to access it? We don’t know!

split screen image of a man smiling saying

Actual Site not Loading

After we published our second article, we received a comment from a reader who had tried to access the article using multiple browsers and devices and could never get it to load.

If people can’t even read our content, then Mirror is not doing its most basic job. 

Lisa attempted to create a new entry in Mirror and was met with text that simply said, “Patience” in the center of a blank screen. 

What is going on? Is the site down? Should we come back later? Never?

Patience
Unfortunately, not a joke, this is what Lisa’s screen looked like when she tried to create a new entry in mirror.xyz

Suggestions for Mirror

At the moment, if you decide to publish on Mirror, know that you’re going to experience some challenges. 

Even though Lisa has coded in SAS, R, and designed WordPress websites for years, we were left scratching our heads numerous times during this process. 

We suggest the following:

  • Update the directions on the site and have them user-tested.
  • Conduct a user-experience test with non-Web3 people to find holes in directions.
  • Allow for all articles to appear in all Dashboards that have linked wallets. 
  • Update the Editor Guide
  • Update the website to remove aspects that are no longer relevant ($WRITE token)
  • Explain to users why there is a super ugly URL slug to those who are used to customizing Web2 slugs. I learned recently that the URL is linked to the location in the blockchain, but I had no idea that was what was happening and the URL is usually optimized for SEO.
  • Link to your Mirror blog that explains helpful tips rather than direct people to a vacant Discord server. I found some articles here helpful but again, I had to search for them: https://dev.mirror.xyz/
  • More user support is needed, even if it’s from the community. Mirror could provide Frequently Asked Questions or allow fellow users to help one another on the Discord server. No community Discord server should be radio silent.

When all of these issues are fixed, I think mirror.xyz will be great, but until then, proceed with caution…and patience.

We do not recommend using Mirror for crowdfunding until you are experienced in extracting funds from your crypto wallet.

From now on, we will not be publishing our articles on mirror.xyz, but instead, will house them here and incorporate Web3 tool plugins to our WordPress backend.

What about you? 

Have you published on mirror.xyz?

How was your experience? 

Let’s chat in the comments below.

Click here to subscribe to continue the conversation via email. We’ll send emails no more than once a week related to Web3Lit innovation, projects, and tools.

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What it takes to run a $40k Kickstarter campaign

It’s not every day that you see a children’s book skyrocket to $40k in funding but that’s exactly what Lizzie Charbonneau orchestrated with her debut book, Your Whole Body.

Lizzie graciously shared some of the behind-the-scenes tips on how she shared her book with readers during the pre-launch phase and how she approached her target audience.

  1. How long did you plan your campaign during the pre-launch/outreach phase?

I started thinking about the campaign almost immediately after I knew I wanted to publish my book in October.
 
I started by doing a lot of research, looking at successful Kickstarters, and getting advice from Facebook groups.
 
I also created my Instagram very early and started following and interacting with people in the spaces where my book was concentrated: early sexuality education and child sexual abuse prevention.
 
My first set of outreach was to expert reviewers in January 2021.  I had some personal connections for expert reviewers, and I also reached out to experts that I found from reading academic articles, doing internet searches, and through Instagram.
 
In early March, I started creating posts for my Instagram account, actively seeking followers, and being even more active interacting with accounts I was following.
 
My next batch of outreach was to beta reviewers, which I started in late March once we had our final draft complete.

Engaged readers

For a sensitive topic like mine, I believe expert reviewers are essential. The beta reviewers were also incredibly helpful in providing different perspectives.
 
I believe both sets of reviewers felt like they had a stake in the success of the book after they did their review, and so helped me spread the word about the book within their own networks more than they otherwise would have.
 
I started collecting massive numbers of emails (over 1,000) for organizations and individuals that supported the mission of the book in late March and invited them to be beta reviewers.
 

Mass outreach

Around two weeks before my launch, I did mass outreach to all of the contacts I had collected, letting them know about the upcoming Kickstarter and sending them a pdf of a watermarked final draft of the book.
 
Then I reached out to everyone again the day of launch.
  1. You mentioned that you didn’t have a large following on social media following but used it to connect with others in the genre who did have large audiences.

  2. Why do you think this approach has been so successful for you?

I think when you find your niche and really hone in on it, you’ll find people who are passionate.
 
If they see that you share their passion and you have something that can support their mission, they will help out. They not only want you to succeed but also want to help what you’ve created reach others.
 
I also tried to make it as easy as possible for them to spread the word, so they wouldn’t need to do extra work to support the book. In all my social media outreach, I provided a link to my media kit and attached an Instagram story and post that they could reuse quickly and easily.
 
Almost everyone used the post or story I sent them, and a handful used other images from my media kit.
 
  1. What has surprised you the most about this campaign/launch?

The level of impact that a single influential person in the space can have on your success.
 
My campaign was around $15k a week after launch. One of my Instagram contacts had over 230k followers.
 
They included my book in their monthly newsletter as well as posted it on their Instagram page the week after I launched. That got me another $15k in just a few days! If you’re able to find just one or two influential and trusted representatives in your space, that can have a huge impact!
  1. What do you wish more authors knew about (what advice or tip) before launching their books on Kickstarter or IndieGoGo?

You can have the best book and the best Kickstarter campaign, but if nobody knows about it, you won’t get funded.
 
Also, writing the book was the easiest and most enjoyable part of the process for me. The outreach and marketing were the most difficult, least enjoyable, and by far took the most time to do.
  1. Will you continue to launch future books via Kickstarter?

I’m not sure. A Kickstarter is very helpful in spreading the word because it gives people a goal they’re helping you to achieve. 

It is also a trusted middle-man and has the all-or-nothing approach, which gives people more confidence that they’ll get what they paid for. 

However, it is a lot of work and is very stressful. If I have another book in me that I’m as passionate about as this one, I’d do it again. Otherwise, probably not.
  1. Do you have any other tips for authors looking for a model for success?

I decided to share the final draft of my manuscript liberally (watermarked).
 
I sent it to everyone I requested a beta review from, which included hundreds of individuals and organizations.
 
I wanted to make it as easy as possible for people to see what they would be reviewing and supporting without needing to reach out to me again to get the content.
 
I wanted to remove as many communication links as possible.
 
I didn’t think sharing the book would lose me any future purchases because people like having physical versions of children’s books.

What great tips from a wonderful author!

As you can see, Lizzie engaged with her audience and conducted outreach for approximately five months. She made it as easy as possible for readers to know what they were getting in the Kickstarter campaign by sharing a watermarked PDF of her manuscript and a super press kit designed for easy sharing on social media.

Even with all of that success, Lizzie admits Kickstarters are still stressful and a ton of work! 

Be sure to order her book, Your Whole Body, if you’re not already one of her 1500 backers and connect with her below.

Author bio

Lizzie DeYoung Charbonneau is a children’s book author, software developer, and mother. Lizzie grew up in Anchorage, Alaska, and currently resides in Massachusetts.

Lizzie believes it is important for young children to know the names of all of their body parts. To help teach her son about his body, Lizzie looked for a picture book that discussed genitals the same way as other body parts. She wasn’t able to find one, so she decided to write it, consulting with parents, child safety experts, pediatricians, gender specialists, and educators. The result is Your Whole Body, an inclusive book for children about the entire body.

To learn more, visit arcticflowerpublishing.com.

Illustrator bio

Misha Iver is an illustrator who has made her home in Burlington, Vermont.

Because she believes that children’s literature represents inspiration, transformation, and hope, she feels lucky to work in this field where she can be a part of a significant and beautiful force.

Misha Iver draws her deepest inspiration from nature, and her love for botanical illustration has made it a specialty of hers.

You can connect with Misha at mishaiver.com.

If you’re interested in learning WHAT it takes to create a campaign that has this level of success, then you’re invited to book a free 60-minute discovery call with Lisa Ferland here.

Please, serious inquiries only — you must have big goals ($10k or more) and be ready to work hard and invest in your own success.