5 Reasons Why Every Author Should Know How to Self-Publish

Just as race car drivers don’t need to be engineers or mechanics, they all have a basic understanding of how their cars work. Why? Because it’s professional to be knowledgeable of all of the moving pieces that affect your career.

Every writer needs to understand the publishing process whether they self-publish or not.

Here are 5 reasons why it’s crucial for writers to know how to self-publish:

1. Understanding the bigger picture improves the quality of the end result

The publishing process is step-wise and methodical. There is a series of activities that must be addressed in sequence in order for an e-book or paperback book to come together.

However, if you don’t think about who is going to be reading your book until the end when it’s time for marketing, you’re going to climb a steep hill and struggle to connect with readers. 

By thinking of the marketing at the onset of the book development and publishing process, the end product will be better for the reader.

There are a lot of questions that an indie publisher must answer while publishing a book and they all affect the reader’s experience.

What font to use, what cover design to select, how many chapters, etc., All of these factors are pieces of the puzzle. Understanding how they all fit together is important if a writer is going to create a book that is a pleasure to read.

Take away point #1: Think about the readers and the reading experience from the beginning to provide high-value content that resonates deeply with the reader that results in a loyal following.

2. You’ll know when you’re being ripped off

“What I didn’t know was what NOT to pay someone for their services. I had no idea if I was getting a good deal or not.” – Clara Wiggins, The Expat Partner Survival Guide

When a writer understands all of the moving parts of the publishing process, they get a feel for the market rates for editing, graphic design, and typesetting services.

Knowing what aspects a writer can DIY themselves because the on-screen instructions are easy to follow can save someone a lot of money.

Many companies will charge a pretty penny for merely pressing a button and a lot of writers will pay for that “service” because they don’t know what they don’t know.

Take away point #2: You control the costs when you understand how to recognize valuable work and services.

3. Greater independence and control

Without understanding the e-book and print publication processes, many writers are reliant on other third-party publications to review, evaluate, and approve their work before publication.

Knowing how to create your own e-book and paperback and how to sell them on Amazon means that a writer has 100% independence and control of their final word.

It also means that they can move at whatever speed they want. You, as the writer and self-publisher, become the rate-limiting step—not factors beyond your control.

Many traditionally published authors are going indie because they were tired of feeling like their careers were in other people’s hands. 

Self-publishing means that the person who cares the most about your book is in charge. 

Take away point #3: Once you discover how great it feels to call the shots for every aspect of your book, you’ll never want to give up that joyous freedom.

4. You can do the easy fixes

Even if you’re not tech savvy, you can do some really easy fixes, believe me.

You just need to know when something is an easy fix.

Want to update your Amazon sales page? That’s a 30-second update. All it requires is logging into your Amazon seller account, modifying the text, and pressing save.

However, some writers need to submit changes to someone else who gets to it when it fits within their workflow, which could take days or even weeks to fix. A 30-second fix shouldn’t take days to make.

With the author in control, these quick changes are done in a snap.

Investing in the learning process now saves you a lot of time later on.

Facebook founder, Mark Zuckerberg, took hours figuring out an easy bug fix that was brought to his attention after running Facebook for a few years. Had he had basic skills in web development, he would’ve saved a lot of time.

Take away point #4: You’ll learn that not everything requires expertise. Some basic knowledge goes a long way.

5. You’ll spot new trends

The self-publishing world is changing so quickly, and new technology is emerging every few months that make a writer’s life much easier than even a few years ago.

Did you know that there is a free software program that will do your e-book formatting for you?

Whaaaat? I know! I tested it out, and the pros and cons are available to my students, but believe me, and there will be more software coming in the future just like this that helps writers save time, stress, and money.

Knowing the process means that you can spot these trends easier than if you handed over your work to a black box and said, “Here. Do it for me.”

Take away point #5: You’ll see solutions everywhere once you are familiar with the problems.

What is involved in learning the publishing process?

Have I convinced you that it’s worth your time to have a working knowledge of the publishing process?

Now, I know that everyone is busy. Many writers have full-time jobs and write in the evenings, and the thought of taking on one more thing to learn is overwhelming.

That said, if you want to be an independent author—someone who makes smart and effective decisions in their authorpreneurship—then having a working knowledge (notice I did not say expertise) in the publishing process is extremely valuable in the long-term.

If you want to learn more, I’ve developed a comprehensive step-by-step guide to self-publishing.

Enrollment in this all-video course comes with lifetime access to all upgrades (remember all of that technology that is forthcoming? Yeah, I’ll be updating the course to reflect the latest and the greatest in the field), a printable PDF guide, and a closed Facebook community to provide support and answer questions.

What you get:

– independence
– increased competencies in self-publishing
– reduced wasted efforts
– money saved
– stress reduction
– accountability
– valuable networking with fellow indie authors

Sound good?

Click here to increase your smarts on self-publishing.

You’re Not Going to Make Money Selling Your Self-Published Book But You Still Should Do It

The truth hurts but I’m not going to lie to you—book royalties are pennies. PENNIES.

Unless you’re a NYT bestselling author, you’re probably not going to make real money selling your self-published book.

I mentioned this briefly in the 5 Myths of Self-Publishing but really, self-published authors see book royalties as the sprinkles on top of the cake.

Reality: even NYT bestselling authors use their books to launch other things like speaking tours, interviews, and other non-book activities.

Let’s look at real-life examples

One of my friends, Imad Elabdala at Kidnovation, used Kickstarter to launch his children’s illustrated book for Syrian refugees and has since spoken on the TedX stage about vulnerability and confidence, been a guest on countless radio stations, and has won national awards for his work in community outreach for refugees.

The book highlighted his mission and all of the work he was already doing in that space and exposed more people to his work.

Another great example is self-published author, Stephanie Espy who created the book STEM Gems and has since launched a movement to get more girls interested in STEM fields.

Stephanie has been nurturing her career for the past 10 years and the successful launch of her book has led to her receiving numerous awards and multiple features in the press

And finally, Estonian entrepreneur, Tiina Bruno, became the thought leader in creating sustainable workplace environments for families after publishing her book, Föräldramart, in Sweden.

Her company, ParentSmart Employers, is helping companies around the world make better use of parents’ skills developed during parental leave.

She was the first person to quantify the competencies and skills gained during parenthood and translate them into real value in the workplace. 

All of these authors have the same thing in common—their work was further enhanced and validated after they published a book on the topic.

External validation

When you publish a book you can always say you are, “First name Last name, author of Book Title,” on your bio and in introductions at conferences and at speaking engagements.

Hello, external validation. 

People who are interested in your work will take a look at your book on Amazon. They’ll browse through your reader reviews and lo and behold, your expertise and professionalism in your subject area just increased tenfold.

So, whether it be a dream of yours to see your name on a book’s spine, your desire to tell a story that is currently missing on your bookshelf, or a way to translate and preserve your experience and expertise in a book, you will reap untold benefits after you publish your book.

After you’ve published a book you’ll not only be able to raise your rates but you’ll also have more…

– Speaking opportunities and engagements

– Podcast interviews

– Newspaper coverage

– Collaborations with others in the field/genre

– New projects and activities that result from the book

Your book is the final frontier in your career but a stepping stone to countless other opportunities that can make you money, increase your professionalism, and establish your expertise on a topic and that is why you should do it.

It’s not about the book.

It’s about everything that comes after you hit “Publish.”

5 Myths of Self-Publishing (Plus a fun video)

Myth #1: Self-publishing is for untalented writers

It varies by genre but many traditionally published authors are going now self-publishing or publishing with independent presses.

New York Times bestselling authors like Claire Cook, author of Must Love Dogs (gah, I loved that movie), left her publisher and took back the rights to 7 of her 12 books.

Good for you, Claire!

She said she feels more in control of her writing career than ever before.

“Instead of waiting for the next thing to go wrong, instead of feeling like I can’t get close enough to my own career to move it in the right direction, I wake up every day and get right to work. I’m ridiculously busy, but I’m learning so many new things about writing and publishing and connecting, and I spend all day (and often a chunk of the night) doing the work I was born to do.” – Claire Cook

If you love reading about dirt on the revenue grabbing and what finally made Claire say, “enough is enough,”  then read her tell-all here.

I’ll also remind you that NYT bestselling book, The Martian by Andy Weir started out self-published on a Reddit thread. Reddit, folks. Andy tested out his science fiction story on a discussion forum.

Some self-publishers have talent…some do not. Just like traditionally published authors.

Myth #2: Self-published books are low-quality

Not to brag or anything, but my readers often ask me the name of my publisher. I confidently reply that my publisher is me. I did all of this.

Many self-published books have identical quality to those from the Big 5 publishers.

In fact, that’s why I created a webinar about the essential elements of a beautiful book. I want to raise the standards for self-publishers.

Let’s create some amazing books, here, ok?

Want my design tips on the essential elements of a beautiful book? Grab my free video training here.

Myth #3: Anyone can self-publish because it’s super easy

I dare you to say this to an indie author. I. Dare. You.

Traditionally publishing houses hire experts for each department. They have teams of editors, proofreaders, typesetters, graphic designers, marketers, and distributors. They have lawyers and accountants who advise them on how to run the business of publishing books.

An indie publisher must learn the workings of all of that and make decisions about pricing, marketing, and of course, content.

Wearing all of those hats can become a lot for any one person to take on, which is why many self-publishers hire freelancers to help them with their books.

Myth 4:  You’ll never make money selling books

It’s not in the selling of the books where you make money but in all of the other things that happen after you publish your book.

I’m talking about speaking engagements, conferences, lectures, and other opportunities and partnerships that come after people start discovering your work.

It seems like everyone has a blog these days but not everyone has a book—that’s because it’s a ton of work to self-publish a book and most people don’t have the time or expertise to do it themselves. 

Self-published authors who are prolific writers and create an extensive library can and do make money. It’s not impossible but like anything, it takes hard work and consistency. 

Myth #5: Self-publishing is basically free

This one makes no sense to me. I’m not sure why anyone would think that creating something that other people want to buy is A) easy to do or B) cheap to create.

NOPE!

If you want a high-quality beautiful book that readers will recommend to their friends and family to read themselves, you have to invest in high-quality design, editing, and layout. Let’s not forget about marketing.

At the end of the day, creating a book is not free and depending on the type of book you want to create, it can become quite expensive.

If you’re interested in learning about the true costs of self-publishing, you can access my free webinar here.

 

My take on the 5 common misconceptions of self-publishing is captured in the video below. Enjoy!

 

 

Perspectives from a Fellow Self-Publisher: Clara Wiggins

Learn from other authors and figure out what works in this series where I interview those who have been there and done that.

What was your biggest mistake in self-publishing your book?

My biggest mistake was writing my book before I started my blog.

Had I built my blog first, that would have helped me reach more people with the book with a ready-made audience for The Expat Partner’s Survival Guide, and I would’ve been able to better answer the questions my readers had.
 

Especially since my book was more of a self-help guide for a specific community, it would’ve helped me had I been able to connect with my readers beforehand. Also, a blog is a great way to explore what it is you want to write about in your book. 

That said, I’m not sure I would’ve had the time to maintain a blog and write the book, so there is always a balance to find.

Did you take any courses or study how to self-publish before you started?

I took a self-publishing marketing course and read Self-Printed, which I used like a guidebook to help me through each step of the way. I also went on a writer’s retreat and spent a few days brainstorming, writing a pitch for publishers, and started my first chapter.

Really, I jumped right into it and made it up as I went along until I started to get the hang of it.

Did you hire any experts to help you?

I hired people to help me with the editing, proofreading, cover design, interior layout, and e-book design. I uploaded all of the finished materials to Kindle Direct Publishing and CreateSpace myself and it was quite easy to follow the on-screen instructions.

One of the hardest parts was knowing how much I should pay for each service. Pay too little and you’re sure to have low-quality work. Pay too much and you’re getting ripped off.

It’s really important to know what you shouldn’t be paying someone.

What other challenges did you experience? 

It was really hard for me to know if my idea was worth anything or not. I received great feedback from my editor but only I really cared if my book sold or not.

My editor made some great suggestions about leading between chapters—recapping what had been said at the beginning of my chapters and letting the reader know what was coming next at the end of each chapter. That really improved the book for the reader and made it easier for them to keep reading.

How much did you spend self-publishing your book?

I didn’t want to spend more than $1,500 on the editing, cover design, and e-book formatting but I can’t remember exactly how much everything cost in the end.

I was very cautious with my budget but I recommend investing in services that would take you days to figure out but someone else only a few hours to do. Your time is valuable. 

What is the most exciting thing about self-publishing?

That excitement you feel before you press “Publish.” It is so rewarding to get feedback from readers who let you know that your words have touched them in some way.

There’s also no better feeling than holding your book in your hands and thinking, “Wow. I did this.”

What advice would you give to someone thinking about self-publishing?

Don’t put out anything you aren’t proud of. Remember that the book is only part of your brand.

After publishing my book, I’ve launched a freelance writing career and people take me seriously.

Think about the branding of your book and create something that can follow you wherever you go (e.g., speaking engagements, webinars, courses, etc.,) and is easily recognizable.

Do you have any future plans for more self-publishing?

No plans at the moment to revise or update the current book. I am thinking of creating a short companion e-book, The Repat Survival Guide, but nothing is set in stone.

 

Bio

Clara Wiggins is a freelance writer and author of The Expat Partner’s Survival Guide.

Read more of Clara’s writing on her website: https://clarawiggins.com/

 

Clara was very budget-conscious and self-published her book for less than $1500.

Design a smart budget for your book with this free webinar on how much self-publishing can cost indie authors.

Click here to access the free webinar.

Lessons Learned from a Serial Crowdfunder

If you are interested in using crowdfunding to fund your book, then you would do well by studying Don Moyer’s success on Kickstarter.

Don is a serial creator with 32 projects on Kickstarter (probably more if you are reading this a few months after publication.)

Not only does he successfully crowdfund books on Kickstarter but he also creates unique ceramic pieces that he sells on calamityware.com.

After browsing through only a few of his projects, you’ll find that he is consistent, his style is distinct, and his work is high-quality. You’ll need those qualities as well if you want to replicate his success.

How I Discovered Don’s Work

Kickstarter has a great social feature that allows backers to follow one another. Every time someone backs a project, a notification email is sent out to all of their followers alerting them to the new project. This is a great benefit to Kickstarter and generates a community built on common interests and trust.

However, none of my friend’s had backed Don’s latest project—I actually saw his campaign shared on Facebook.

I watched the 1-minute video and was immediately charmed by the campaign’s goal.

Don’s content was authentic, the video was on point, and everything resonated with me as a reader. Home run.

The Campaign

Let’s dig deeper into Don’s successful campaign.

Campaign title: Stay Home: The Ugly Truth About Space Travel

Funding goal: $2,500

Total raised: $21,150 (846%)

Total backers: 843

Campaign Content

Don Moyer delivers a hilarious, snappy, and succinct 1-minute pitch in his campaign video about why it’s much better to stay home than suit up and explore the stars.

Seriously. Go watch it.

Coupled with his unique illustrations featuring aliens and his robot and alien themed porcelain creations at Calamityware.com, the reader can easily find a lot to pair with this fun book.

Rewards

Don kept it really simple by focusing on the book with the highest level reward being $100 for original artwork plus four signed copies of the book.

He charged $11 for international shipping, which I thought was cheap. I normally see $15 for international shipping rates on Kickstarter.

One signed copy of the book was $13—$2 less than retail price.

Two signed copies of the book—$22

Four signed copies of the book—$42

Original artwork + four copies of the book (limited to 25)—$100

Communication with Backers

Let’s take a look at the one email I received from Don during the campaign. Note how his message is in keeping with his personality and the book’s tone which keeps things light, entertaining, and informative.

“Lisa,

I’m so happy you’re supporting Stay Home, my latest Kickstarter project. These books tell the truth about the perils and inconveniences of space travel and may make you laugh.

If you know anyone who needs encouragement to stay home, be sure to tell them about this project before it closes tonight, November 22.

Watch for my updates as the project advances. I’ll try to keep you up to date without being an email pest. The latest update is here.
https://www.kickstarter.com/projects/159974695/stay-home-book-reveals-the-ugly-truth-about-space/posts/2043134

Thanks for your amazing support.

Don

****
PS: Breaking news: Cheese factory explosion. De Brie everywhere.

****
PPS: Left-overs from my previous Kickstarter projects are available at www.calamityware.com, while supplies last. A great place to find some unusual gifts, including the world’s most delightful shower curtain.”

Don’s humorous personality is really what makes his video fun to watch but then his call to action in his email reinforced my desire to share.

In fact, I did share it on my Facebook page because I sincerely wanted to share this project with my friends. I knew they would like it too.

Don is back at it with another Kickstarter project that currently has reached $70k as of this writing and has two more weeks to go before it closes.

He’s projected to reach 4878% of his goal.

How does he do it?

Don is a Kickstarter veteran and has created 32 projects. Not only is he a super creator but he is also a super backer.

If you are going to venture into the world of crowdfunding, you need to understand that becoming a backer of other people’s projects is vitally important.

Check out Don’s stats: he has backed 152 projects, created 32, and commented 292 times on Kickstarter.

He’s an active member of the Kickstarter community in both creating and supporting other creators.

Don told me,

“I’m always deeply suspicious of people who launch a project when they have never supported even one. Ridiculous.”

You heard it directly from the pro, folks, go back a few campaigns before you launch your project.

Serial backers who support random campaigns on the platform look at creator’s profiles to assess reliability.

You don’t have to create 32 projects like Don, but you will need to support at least one project before you launch your own.

What happens when you support other people’s crowdfunding projects

You will learn a lot when you support other people’s crowdfunding projects. I have had many email communications with fellow backers and they were fonts of knowledge and tips.

After backing someone’s project, email them with a simple request to chat if they have a moment. Ask them if they can share any lessons learned with you or give you any advice. You’ll learn so much from them and who knows? Maybe, just maybe, they’ll support you when you launch your campaign.

Back to Don’s success…

How can we find success on Kickstarter?

No doubt, Don’s past projects have garnered quite the devoted following. But look at his funding targets—they are insanely reasonable.

Across his 32 projects, his funding goals range from $2500-$5000 and he exceeds them by tens of thousands of dollars.

Setting a low funding target does a few things:

  • Guarantees funding which, in turn, guarantees happy backers. Nobody wants to back a project that looks like it has zero chance of reaching their funding goal.
  • Funding XXX% over your goal means that your campaign is WILDLY popular and you’ll hit the top posts on the Kickstarter homepage. More eyes will see your campaign, see how many people are on board, and will throw in their support as well. Exceeding your target builds social capital. Everyone wants to be a part of the latest cool thing.

Here’s a screenshot of the Most Popular projects on Kickstarter under Art

As a backer, I’m going to check out the one that’s 1,034% funded first because that one is clearly the most popular and I want to find out why.

Consistency

Don is consistent in delivering high-quality products that are unique, interesting, and best of all, downright fun.

His messaging is consistent throughout everything he does—his campaign page, reward descriptions, communication with backers, and his public updates.

Even better was his book, you know, the thing I wanted from the beginning, had the same style and voice as his campaign.

Anyone who can insert humor into the copyright page is someone I want to continue to support.

Don used Fulfillrite based in NJ, USA—a third-party service to fulfill his orders—and everything was seamless. I completed a quick survey and my book arrived in the mail a few weeks later (most likely due to my international address).

Shared on my Instagram account @knockdupabroad

What can you learn from Don’s success?

Be yourself. Be quirky. Be weird.

Put out high-quality stuff, set small goals, fulfill your projects consistently, and be yourself in all of your communications with your backers.

If you have a project with a big funding goal, think about what you can do to break it down into pieces.

Don has amassed a huge collection of porcelain creations that are part of his Calamity Ware store, but he didn’t get there by asking for $100k in funding.

He raised funds for each mug, plate, platter, and book, and delivered them one at a time building success upon past success.

Engage in the community

Back other projects, communicate with fellow backers, and comment regularly so you build a presence.

You’ll get the same advice from the Facebook, Instagram, and Twitter social media wizards—you have to be a genuine part of the community to benefit from it.

Don’t reinvent the wheel

Don has successfully created a store full of related items and once he figured out the format that connected with his audience, he repeated the process time and time again.

Do loads of research before you start and evaluate what works and what doesn’t work from other creators.

Want more crowdfunding help for your book? 

Feel free to send me an email for a free 20-minute chat where we can figure out what works best for you.

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Differences between traditional, vanity, and self-publishing

Learn about the differences between traditional, vanity, and self-publishing in this video below.

If you are contemplating publishing a memoir, I would highly recommend you pursue the traditional publishing route.

Here is a list of nonfiction literary agents that you can search.

If you are planning on writing a series (or you think it is a possibility), I would suggest self-publishing. I am happy to hop on a free 20-minute call with you to see if it’s right for you.

Click here to send me an email for a free 20-min consultation.

Writers: Increase Your Visibility on Instagram

Your writing lives on your computer but your fans, followers, and potential readers live on their phones.

Sharing snippets of your writing with your followers in Instagram is a great way to build a loyal readership.

There are some new apps designed for writers to share their work visually and since they are on your phone, it’s much easier to create an Instagrammable image of your latest blog, poem, or chapter.

Readers are visual people

These apps are designed with the poet in mind, but you can use them to highlight attention to anything you’d like your readers to know about.

The latest data from Statista states that 52.99% of global web traffic came from a mobile device in Q3 2017—a significant rise up from the 44% 2016.

More and more readers are surfing on their phones every day and let’s face it, people respond to visuals.

Creating an image is a great way to get more attention to your text.

I tested out two mobile apps for you to consider enhancing your Instagram feed.

YourQuote

YourQuote is an app developed in India that has a huge writing community behind it.

The wallpapers are beautiful and you can add them as the backdrop behind your text to enhance the emotions or imagery behind your words.

The app is a little buggy—it would suddenly close on me or freeze in the middle of my typing—but there are daily writing prompts to spark your creativity.

The app has Facebook and Instagram integrations which makes it easy to share across platforms.

There is also an option to copy your caption so you can easily copy/paste over somewhere else.

Lisa’s unbiased review: B

-This rating is due to the app’s instability. It keeps crashing my phone despite having the latest update. 

Mirakee

Mirakee is another app with a writing community behind it. The Explore feed looks like an Instagram feed full of poetry. The tap to heart options makes it easy to share encouragement to other writers and to find a little inspiration if you’re in a rut.

The compose and edit features are similar to YourQuote and navigating the app is easy.

So far, it hasn’t crashed my phone on me, so this less buggy version earns a…

Lisa’s unbiased review: A


Both apps are great options for sharing your writing on Instagram or Facebook and bringing more attention and visibility to your writing. 

What’s great about the apps are the writing communities behind them.

The writing communities are a great way to feel connected to other writers instead of home alone writing at your desk surrounded by sheafs of paper and empty cups of coffee.

Canva

While Canva is not a writing app, you can use this photo editing app to create your own images and overlay the text manually. 

Canva has great free templates with suggested fonts and styling straight from the box.

Unlike YourQuote and Mirakee, there is no Canva watermark attached with the images you create using the app.

The app is seamless and has a desktop version as well, so you can access your images from your Canva account wherever you want to write.

You can upload your own images as the wallpaper which means that nobody will have the same background as you. Your imagery and text will truly stand out from the crowd.

Lisa’s unbiased review: A

-Canva requires a bit more manipulation but has greater control.

-With more options comes more decisions but I love the ability to upload your own images as the background wallpaper.

What hashtags to use?

There are a million hashtags on Instagram but the ones I frequently use are:

#supportindieauthors (4500 posts)

#creativewriting (1.5M posts)

#poetryofinstagram (750k posts)

#writersofinstagram (6.6M posts)

#tellyourstory2018 (my hashtag–use this and I’ll support you with likes and reshares.)

 

And last but not least, be sure to follow me on Instagram @knockedupabroad.

I discuss defining and connecting with your ideal readers in the first section of my Beginner’s Guide to Self-Publishing course because it is so important to know where to find your readers. 
It is crucial to get them excited about your book before it is published.

Instagram is a great platform for sharing your writing if you create visuals that connect and inspire your audience.

Learn more about my step-by-step guide for self-publishing your story this year here.

Overcoming the Overwhelm of Self-Publishing

Checklists are ineffective against overwhelm if your tasks are not in the right order. You end up having to re-do parts you thought you had already crossed off the list.

A typical day when I was researching how to self-publish my book looked like this—I sat down at my computer, logged into the latest webinar, and furiously took notes on every gem and insight into the process.

What should I do next? I have my manuscript, so should I hire an editor? Maybe I should send it around to a few friends first. They can send me feedback, and then I’ll find an editor. Yeah, an editor can wait.

Wait, how much will an editor charge me? Do they charge by the hour or by the word? Should I have fewer words? Maybe I can trim the manuscript down a bit…should I?

The process was fuzzy, at best. I kinda-sorta knew what came next but I didn’t know where to focus my energy, and I wasn’t 100% confident I was heading in the right direction.

I worked at max capacity while my kids were at school and then again for hours every night after they went to bed. I wanted to be sure that I got as much done in the time I had available. It was hard work, but it was fun.

My husband noticed a change in my energy. He had seen me working late on other projects—not related to self-publishing—and knew something was different. “I’m so happy to see you like this. Your face lights up when you talk about your book.”

I didn’t mind the long hours because I was spending them doing what I wanted to do. I was learning new skills and figuring out how to create a book that I would enjoy reading.

After four months of intense work, I finally made it to the interior formatting stage—the part where you make the text look all pretty and every chapter title starts at the same height on the page.

I nearly gave up at that point.

Every tiny change I made to the manuscript affected the rest of the text. It seemed like I would get one chapter finalized but then the rest of my manuscript went all wonkadoo on me (yes, that’s totally a word when you are typesetting).

Two steps forward, one step back. The. Entire. Time.

I spent a solid four days editing the interior of my manuscript because the process went something like this:

– Quadruple check everything
– Everything looks good
– Upload file to Createspace
– Review on Createspace’s previewer
– Find one mistake on page 187
– Make the revision in Word
– Re-PDF everything
– Re-upload to Createspace’s previewer
– Review again…
– Find a mistake on page 223
– Revise in Word
– Repeat for days until I was ready to tear out my hair.

Maybe you can’t see the problem, yet. I knew that I didn’t.

After hours and hours of repeating these steps, I realized that even though I technically knew what I was doing—I knew how to correct my errors—I was doing the right steps in the wrong order.

There is a reason why interior typesetters can charge so much for their services. There is a definite method to the madness, and if you don’t know it, you’ll go crazy with frustration.

Despite being annoyed with myself for not figuring it out sooner, I felt like was in too deep to hire an expert now.

I had already invested so much time and energy into this task, why should I pay someone else hundreds of dollars to tweak my only-slightly-imperfect manuscript? 

Looking back on it, I should’ve saved my sanity and asked for help from someone who knew what they were doing.

Here are some ways you can combat overwhelm when it comes to managing your self-publishing journey:

Move your internal deadlines

Things are going to take you a bit longer than you expect, especially if you are doing things on your own.

Nobody but you will know if you miss your internal deadlines or not and adjusting the timeline will relieve a bit of pressure. Move things back a few days if you are feeling stressed.

***Want to know how long it took me to self-publish my books? Click here to read more.***

Change your environment

Go for a walk, get out of the house, or work somewhere new—maybe a cafe, library, or somewhere else to work on your book.

After months of working at home in my kitchen, I needed a break from my current environment. I needed to talk with someone in person and see them face to face. I needed to not think about all of the things I still had left on my to-do list.

Realize that it’s never too late to ask for help

I’m going to admit it—my ego wouldn’t let me ask for help. I was determined to do it by myself, and I made the conscious decision to continue plodding along with my obstacle-laden path instead of seeking the help of an expert earlier in the process.

Had I asked someone, maybe it wouldn’t have been as expensive as I thought? I’ll never know, but I do know that in the future, I’ll outsource any task that will take me days to accomplish if someone else can do it in only a few hours.

Learn from your mistakes but also forgive

I don’t regret taking on the monstrous task of interior typesetting myself because I ended up developing a new skill. It’s great to learn new skills, and now I know how to create a book that looks and feels exactly how I want.

That said, I should’ve been more forgiving of myself. The majority (okay, all) of my stress was coming from the high standards I was imposing on myself.

When it’s your name on the book, you want to put out your best work, and that might mean giving yourself extra time and forgiveness to correct whatever mistakes you make along the way.

Remember, this is your dream, your initiative, and your book. Be the best kind of boss for yourself. Self-publishers have to take on the work of an entire publishing house. That’s a lot of work. A bit of kindness will go a long way and self-care will keep your energy stable enough to see you through to the end.

Realize that it’s a marathon, not a sprint

If you’re motivated enough to train for a marathon, you know that it’s a step-wise process. You don’t lace up your sneakers and head off on a 26-mile run on your first outing.

Similarly, self-publishing is accomplished step-wise and is best when you keep your head down. Stay focused on only one thing at a time to avoid feeling overwhelmed by ALL of the things you think you have to do.

Don’t try to multitask and keep to tackling one challenge at a time.

Break each step down into achievable goals each day based on the amount of time you have available. If you only have two hours today to work on your book, then do two full hours of work on your book without distractions or excuses.

My to-do list is based on what is most important AND most urgent for me to work on and it has helped keep me focused. If you want access to my free productivity webinar, click here.

Wouldn’t it be nice if we could do everything right the first time around?

Instead of struggling and wondering if you are heading in the right direction, I can provide even more help with the self-publishing process.

I have created a blueprint to guide you through each step of the self-publishing process.

Students have said this course helped them go from feeling overwhelmed about what to do next to confident about the self-publishing process.

It is never too late to save yourself stress, time, and ultimately, money from making costly mistakes heading in the wrong direction.

Click here to learn more about the course.

"One finishes the e-course feeling keen and confident to self-publish. The Beginner's Guide to Self-Publishing is a well-designed course that I highly recommend!"
Laura M.
Writer
If you want to self-publish your book: get into this program NOW.It’s worth every penny.It saves you time, money, a lot of hassle and a headache or two trying to figure it all out by yourself."
Brigitte van Tuijl
Writer and Coach, brigittevantuijl.com

Self-Publishing Timelines—What to Expect

When I first started the Knocked Up Abroad series, I figured it would take me about 4-6 months to self-publish the first book.

Without any experience, I knew I was going to have to learn the process, pad in a bit of extra time for mistakes, and hope for the best.

I knew some friends who had self-published their books but they couldn’t really give me a sense of how long it would take me to do the same. One friend took over a year while the other publishes like a machine and produces five e-books a year.

I have no idea how long it will take you to self-publish your book since there are so many factors but here is a timeline of what I experienced while publishing my books.

Book #1 Timeline

Knocked Up Abroad

Page count: 276

Word count: 100K

  • June 2015—Call for submissions
  • October 1, 2015—Final drafts
  • October 23, 2015—Sent manuscript to beta readers
  • November 12, 2015—Sent manuscript to editor
  • Dec 7, 2015—Second round of edits from editor
  • January 7, 2015—Final manuscript received from editor
  • January 7-12, 2015—Interior typesetting
  • January 14, 2016—Uploaded manuscript to Kindle Direct Publishing for pre-orders
  • January 26, 2016—E-book publication date
  • January 28, 2016—Paperback publication date

All in all, the entire process took a solid seven months of work and collaboration and a full four months of work after the manuscript content was finalized.

Now, one might think that with experience, the timeline for all subsequent books would be faster but that was not exactly the case.

For Knocked Up Abroad Again, I did things slightly differently, which added to the timeline. I wasn’t quite happy with my gutter depth in Knocked Up Abroad, so I changed that for the second book, which required ordering two proofs from the printer (#learningpains).

Also, rather than fund the book from my personal bank account, I took on the surprisingly monumental task of using Kickstarter to fund the project.

We were successful but like all fundraising efforts, it required a tremendous amount of time and energy to pull off. It also added 60 days to the publishing timeline.

Book #2 Timeline

Knocked Up Abroad Again

Page count: 314

Word count: 85k

  • March-May, 2016—Call for submissions
  • July 2016—Final drafts from contributors
  • September 3, 2016—Sent manuscript to editor
  • September 19-October 19, 2016—Kickstarter campaign activities
  • October 31, 2016—Final manuscript back from editor
  • October 31-Nov 2, 2016—Interior typesetting
  • November 15, 2016—Paperback and e-book publication date

This book took a solid nine months of effort and the Kickstarter campaign really kicked up the stress level quite a bit but overall, it was a great experience.

So, there you have it—two different books and two different experiences. You can see that not all self-publishing projects are the same and that you might take on new challenges or do things differently as you become more experienced that will increase your timeline.

If you’ve self-published before, let me know in the comments below how long it took you to go through the process.


Wouldn’t it be even easier if you could bypass a lot of silly mistakes? If someone handed you a step-by-step guide to the self-publishing process and answered your questions if you ran into issues?

How much stress could you avoid if you had a smooth self-publishing experience? If that sounds like a good plan to you, then check out the Beginner’s Guide to Self-Publishing  course here.

Ugly Books—Get Out of Here!

Seriously, folks. It’s about to get real.

I recently scrolled through the online bookstore of a independent small publisher (who shall remain nameless) and I was shocked. SHOCKED by the ugliness of the books they publish.

People do judge the quality of a book by its cover.

Indie authors, please hear me out, if you get a publishing “deal” with a small publisher and their existing collection of books looks hideous to you then do not publish with them.

Some might argue that cover design is a personal preference but there is also a collective agreement that ugly is…well…ugly. We all know it when we see it.

Entire marketing careers are based on knowing what is appealing to the eye and what isn’t. 

As a self-publisher, you will have a much easier time marketing your book if it has an attractive cover.

You will have a much harder time marketing and selling your book if your cover is universally perceived as ugly. That’s a fact.

Seriously, this is your book and the culmination of all of your hard work. You do not want your book associated with other books featuring amateur book covers with clip art cut-and-paste graphics, do you? 


Please, tell me you don’t want that for your book.

In an overwhelming market where readers have to make a split-second decision based on a thumbnail sized version of your cover, you need to be able to immediately grab their attention.

If your book cover is ugly, well, then they won’t give your book a second glance even if your story is heartfelt, important, and compelling.  

I’m all for helping writers and children’s books make it onto bookshelves but there is a better way. The way forward is do design a beautiful book by understanding and avoiding all that makes a book ugly. 

What makes a book ugly?

  1. Bad cover design. I’m talking baaaaad, like it looks like it was designed in Word 2001 using clip art bad.
  2. Questionable titles. Dogs Pray was one title that had me shaking my head.
  3. Poor interior formatting. If I open up your book and your chapter titles are squished at the top, there’s zero usage of white space, and your margins are wacky, I’m probably not going to buy it.

You do not need to settle for poor quality cover art or text that appears in chunks on the page. Self-publishing on a budget does not mean we don’t care about the quality of our work.

If you don’t have funds to hire an interior formatter, then you need to learn the ropes yourself. In this free video tutorial, I go over interior typesetting and some basics about how to make a book look beautiful on the inside.

If you are not a graphic designer, please do not attempt to design your own book cover. I know that Canva has ebook templates and it is tempting to save some cash and do it yourself, but that’s a bad decision in the long-term.

Graphic designers can work with you to figure out the best look for the cover of your book.

This is your book, your baby, and you want to be proud to show it off and have people spend their hard-earned money on it, right?

Click here to grab my FREEBIE video training on what you need to know to design a beautiful book starting with the words to the spine.

Don’t settle for an ugly book. Design a book that is a pleasure to read and one that you’ll be proud to put your name on the cover.