Crowdfunding your book can be stressful or it can be fun.

Did you know that 70% of books fail reach their goals on Kickstarter?

Most books fail because the authors didn’t plan properly for their campaign.

Pilots don’t fly planes without flight plans, right?

Don’t try to crowdfund your book without a crowdfunding plan.

So, what’s in a crowdfunding plan?

A lot of things!

First, you need to build your audience. Then, you need to educate them on how they can best support you. At the core of this is WHY they should support you in the first place.

Why is your book worth pre-ordering?

Why are your rewards so thoughtful and valuable?


Together, we’ll find the right words to describe your book, educate your readers, and even get your Aunt Karen fully on board to share to her Facebook friends on launch day.

I’ve helped authors raise over $125k on crowdfunding platforms like Kickstarter and IndieGoGo and I can help you successfully launch your book too.

If you work with me, I’ll give you the support and skills you need to succeed at one of the scariest things you will do in publishing.

Latest Crowdfunding and Writing Tips on the Blog

and so much more

Shine Your Light Books—Surprising Lessons Learned from 2 Kickstarter Campaigns

Children’s book author, singer, and all-around super talent, Jessica Collaço, launched her children’s books on Kickstarter. Her first campaign raised over $12k and her second raised over $20k!! Find out some major lessons in audience building, publishing, and crowdfunding in this interview with Jessica. Jessica found success on Kickstarter in 2013 and 2016 and while social media strategies may change over time, her advice is …
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Learn to Hook Your Audience from Disney/Pixar Films

At the 2019 Stockholm Writers Festival, Julie Cohen presented on how to learn story structure from Pixar films and it got me analyzing everything in a new light. Now, I’m much more mindful of the hook of a story and I notice when there is none. What is it about a movie or book that sucks me in within the first minute of watching/reading? During …
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"Lisa Ferland is the PRO! Haven't found anyone better than her, and doubt there is. She's the real deal. Check out her materials. She's awesome!" —Hailee Staker Oman

"Lisa Ferland's guidance has been so very helpful! Thanks, Lisa for what you bring to this community!" —Aaron McGinley

Hi, there, I’m Lisa Ferland and I’ve helped indie authors crowdfund over $120k for their books on Kickstarter and IndieGoGo. I’d love to see if I can help you do the same.

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